Weibo Publishes 2025 Environmental, Social and Governance Report

Rhea-AI Summary

Weibo (NASDAQ: WB) published its 2025 ESG report highlighting platform social impact, AI-driven product innovation, information security, workforce diversity, and green operations.

Key metrics: Weibo Charity Platform has raised over RMB790 million total; annual donations exceeded RMB16 million; Intelligent Search MAUs surpassed 80 million; AI ad creatives reached 40%; ISO 27001 coverage 100%; female employees 55%; Scope 3 emissions fell ~41%; data-center PUE 1.25 with green power ≥50%.

Positive

• Weibo Charity Platform total funds raised > RMB790 million
• Intelligent Search MAUs > 80 million
• AI-generated ad creatives account for 40% of promoted feed consumption
• Information security ISO 27001 coverage at 100% for app businesses
• Workforce: 55% of employees are female; women hold 49% of STEM roles
• Scope 3 greenhouse gas emissions reduced by ~41% year-over-year
• New data centers achieved PUE 1.25 with green power ≥50%

Negative

• None.

News Market Reaction – WB

-2.28%

-2.28% Session close to close

In the Apr 28 session, WB declined 2.28%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights Weibo’s ESG strategy, including Scope 3 emissions reduced by 41%, chari...

Analysis

This announcement highlights Weibo’s ESG strategy, including Scope 3 emissions reduced by 41%, charity funds above RMB790 million, and information security certifications such as ISO 27001. Against a backdrop of stable 2025 revenues and an approved US$0.61 dividend, the report underscores non-financial value drivers like AI-enabled products and workforce diversity. Investors may track future ESG metrics, user-engagement trends, and subsequent financial disclosures to gauge how these initiatives integrate with overall performance.

Key Figures

Total charity funds raised: RMB790 million Annual donations 2025: RMB16 million Charity donations count: 2.52 million +5 more

8 metrics

Total charity funds raised RMB790 million Total funds raised on Weibo Charity Platform as of end of 2025

Annual donations 2025 RMB16 million Total annual donations in 2025 via Weibo and related entities

Charity donations count 2.52 million Individual donations facilitated on Weibo Charity Platform in 2025

Intelligent Search MAUs 80 million Monthly active users of Weibo Intelligent Search in December 2025

AI ad creative share 40% Share of AI-generated creatives in promoted feed ad consumption

Female employee share 55% Female employees as a percentage of total workforce at end of 2025

Scope 3 emissions reduction 41% Reduction in Scope 3 greenhouse gas emissions vs. 2024

Data center PUE 1.25 PUE of newly built data centers in Beijing–Tianjin–Hebei region

Historical Context

5 past events · Latest: Apr 23 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Apr 23	Annual report filing	Neutral	-2.7%	Form 20-F filing with audited 2025 financials and report availability.
Apr 13	AGM announcement	Neutral	+1.0%	Notice of May 27, 2026 annual general meeting and voting details.
Mar 18	Earnings & dividend	Positive	-10.7%	Q4 and FY 2025 results with US$1.76B revenue and US$0.61 dividend.
Feb 12	Earnings date set	Neutral	-2.2%	Announcement of March 18, 2026 earnings release and conference call.
Nov 18	Quarterly earnings	Negative	-0.1%	Q3 2025 results with revenue and advertising declines versus prior year.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent history shows generally modest reactions to routine filings and meetings, but a notable negative divergence on the latest earnings-and-dividend release, where solid profitability metrics coincided with a double-digit price drop.

Recent Company History

Over the past six months, Weibo’s key events have centered on financial reporting and corporate governance. The company reported Q3 and Q4 2025 results, highlighting net revenues of US$442.3M and US$473.3M respectively, fiscal 2025 net income of US$449.0M, and an annual dividend of US$0.61 per share. It also filed its Form 20-F and scheduled the May 27, 2026 AGM. Today’s ESG report fits into this pattern of steady, information-focused disclosures rather than a new financial catalyst.

Key Terms

environmental, social and governance ("esg"), iso 27001, national classified protection of cybersecurity (level 3), scope 3 greenhouse gas emissions, +3 more

7 terms

environmental, social and governance ("esg") financial

"announced that it has published its 2025 Environmental, Social and Governance ("ESG") Report."

Environmental, social and governance (ESG) refers to non-financial factors used to assess a company's impact and management: environmental means how it handles pollution, waste and resource use; social covers treatment of workers, customers and communities; governance relates to leadership, board behavior, transparency and controls. Investors use ESG like a durability checklist—strong ESG performance can mean fewer regulatory, legal and reputational shocks and more stable long-term returns, while poor ESG practices can signal hidden risks.

iso 27001 technical

"In 2025, Weibo successfully passed the ISO 27001 Information Security Management System Certification"

ISO 27001 is an internationally recognized standard that sets out the best practices for managing and protecting sensitive information within an organization. It acts like a security blueprint, helping companies ensure data is kept safe from theft, loss, or damage. For investors, organizations with ISO 27001 certification demonstrate a strong commitment to information security, reducing the risk of data breaches that could impact business stability and reputation.

national classified protection of cybersecurity (level 3) regulatory

"as well as National Classified Protection of Cybersecurity (Level 3) certification."

A government-designated security tier that requires organizations to protect classified digital information and systems with stronger controls and oversight; think of it as a mid-level safe for sensitive data that needs more locks and checks than ordinary files. For investors, a Level 3 classification means affected companies face specific compliance rules, higher security costs, possible limits on data flow or foreign business, and greater regulatory and reputational risk that can influence contracts, operations and valuation.

scope 3 greenhouse gas emissions technical

"In 2025, Weibo's Scope 3 greenhouse gas emissions reduced by approximately 41%"

Scope 3 greenhouse gas emissions are the indirect emissions produced across a company’s value chain — for example emissions from suppliers, the making and transport of purchased goods, the use and disposal of sold products, and employee travel. Investors pay attention because these often make up the largest part of a company’s total climate impact and can drive future costs, supply‑chain vulnerabilities, regulatory exposure and consumer backlash; it’s like measuring the company’s hidden carbon footprint to judge long‑term financial risk and opportunities.

pue technical

"achieved a PUE[3] of 1.25, with green power accounting for no less than 50%."

Power Usage Effectiveness (PUE) measures how efficiently a data center uses energy by comparing total facility power to the power used by the computing equipment; a PUE of 1.0 means all power goes to servers, while higher numbers indicate more energy spent on cooling and infrastructure. Investors care because lower PUE usually means lower operating costs and better environmental performance, similar to choosing a fuel‑efficient car to save money and reduce waste.

leed platinum-level technical

"has obtained the LEED Platinum-level green building certification for both the construction"

LEED Platinum-level is the highest rating given to a building for energy efficiency, water conservation, indoor air quality, and overall environmental performance, like a top score on a green building report card. For investors it signals lower operating costs, stronger appeal to tenants and buyers, and reduced regulatory or climate-related risks, which can help protect and potentially boost a property’s long-term value.

real-time bidding system financial

"ad creatives already accounted for 40% of consumption in promoted feed ad offerings under the real-time bidding system."

A real-time bidding system is an automated auction that buys and sells digital advertising space in the milliseconds while a webpage or app loads; advertisers bid for the chance to show their ad to a specific user and the highest bidder wins. Investors care because it directly affects how online publishers and ad-tech companies make money, how efficiently advertisers spend their budgets, and how quickly changes in demand, data rules, or technology can change revenue and margins.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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BEIJING, April 28, 2026 /PRNewswire/ -- Weibo Corporation ("Weibo" or the "Company") (NASDAQ: WB and HKEX: 9898), a leading social media in China, today announced that it has published its 2025 Environmental, Social and Governance ("ESG") Report. The ESG report comprehensively showcases the Company's value creation across various topics, such as social value, technology empowerment, information security, employee development, content ecosystem, and green operations, demonstrating Weibo's long-term commitment to sustainable development.

"ESG is not only a guiding philosophy but also a call to action, and actions speak louder than words," said Mr. Charles Chao, Chairman of the Board of Weibo. "Weibo will stay dedicated to its original mission and continuously deepen ESG governance and practice, leveraging AI as the pivot and responsibility as the cornerstone. Looking ahead, we look forward to collaborating with every user, ecosystem partner, and all sectors of society to truly realize our vision of making the world a better place with the power of Weibo."

Weibo 2025 ESG Highlights:

1. Fulfilling Corporate Social Responsibility and Leveraging Social Media Value: Total Funds Raised on the Weibo Charity Platform Exceeded RMB790 Million

Leveraging the value proposition of social media platforms, Weibo is dedicated to amplifying social goodwill with platform capabilities, and fulfilling corporate responsibility through practical actions. In 2025, Weibo's total annual donations exceeded RMB16 million^[1], primarily allocated to areas in critical need, such as disaster relief efforts for the Tibet earthquake and the Hong Kong fire, as well as rural educational support programs. The Weibo Charity Platform facilitated over 2.52 million individual donations annually, raising over RMB34.7 million in the year. As of the end of 2025, over 24,000 public welfare projects have been operated on the Weibo Charity Platform, with total funds raised on the platform exceeding RMB790 million.

Additionally, Weibo has refined its social-collaborative network, which closely connects governments, public welfare organizations, enterprises, celebrities, and hundreds of millions of users. Weibo actively fulfills social responsibilities together with its user community. The platform actively champions social causes, such as care for underprivileged communities, rural revitalization and traditional Chinese culture promotion, etc.

2. Empowering Product Innovation with AI and Creating a Diverse Content Ecosystem: MAUs of Weibo Intelligent Search Surpassed 80 Million

Empowered by advanced large language models, Weibo has deeply embedded AI into its business operations, integrating technological innovation throughout the entire product lifecycle. We have revamped Weibo's product experience, featuring intelligent interpretation and precise targeting of multimodal content. Meanwhile, we also systematically deploy AI capabilities across our monetization ecosystem, to drive the synergy between user experience and monetization growth. In December 2025, the MAUs of Weibo Intelligent Search product surpassed 80 million, with significant growth in DAUs and search queries. AI-generated ad creatives already accounted for 40% of consumption in promoted feed ad offerings under the real-time bidding system.

Weibo continues to enrich its vertical content ecosystem and has cultivated a diverse content ecosystem covering 43 verticals, such as entertainment, media, social current affairs, sports, finance, digital, games, and TV dramas & variety shows, etc., striving to provide users with rich, diverse, and high-quality multimedia content.

3. Advocating the "Tech for Good" Philosophy and Strengthening Information Security: 100% Coverage of ISO 27001 Certification

Weibo continuously optimizes its information security management system and safeguards user privacy, fostering a trustworthy and responsible platform. We have comprehensively upgraded the "Three-dimension and Four-layer" information security mechanism and established a full-lifecycle protection mechanism for personal information. In 2025, Weibo successfully passed the ISO 27001 Information Security Management System Certification, covering 100% of the Weibo App businesses, as well as National Classified Protection of Cybersecurity (Level 3) certification.

Weibo advocates for "tech for good." The Company places strong emphasis on the safety of AI products and continuously refines its AI ethics framework, while advancing the implementation of AI technologies. Weibo maintains due caution and vigilance against the echo chamber effect and vulgar content, and upholds fairness and transparency in its algorithms. In key scenarios such as search and recommendation, Weibo discloses the underlying principles of its algorithms, leveraging technology to empower the platform and safeguard a healthy space for public discourse.

4. Championing Diversity, Equity, and Inclusion, and Strengthening Human Capital: Female Employees Account for 55% of Total

Weibo strives to create an equal, diverse, and inclusive workplace. During the recruitment process, Weibo ensures that female candidates have equal opportunities. By the end of 2025, female employees accounted for 55% of total employees, with women occupying 49% of STEM^[2]-related positions and 59% of revenue-generating roles. Women hold various leadership roles within the Company, including senior management positions and board members.

Weibo has established a comprehensive talent training system, achieving a 100% employee training coverage rate, with an average of approximately 26 training hours per employee in 2025. The Company provides employees with broad career development opportunities, competitive package, and a wide range of employee care programs, enhancing their sense of belonging and recognition. In 2025, our employee dedication rate reached 84% in the annual employee satisfaction survey, ranking in the top 25% of China's internet industry. Weibo was also honored with several excellent employer awards.

5. Focusing on Climate Change Response and Building Sustainable Digital Infrastructure: Scope 3 Greenhouse Gas Emissions Reduced by 41%

Weibo is firmly committed to sustainable development philosophy, integrating green operations throughout its entire business lifecycle. The Company promotes technology innovation and scientific management across data center construction and site selection, daily operations, and supply chain procurement. We endeavor to save energy and reduce carbon footprint and drive digitalization, dedicating ourselves to building a sustainable future.

In 2025, Weibo's Scope 3 greenhouse gas emissions reduced by approximately 41% compared with 2024, exceeding its emissions reduction target. The Company also surpassed its water conservation target, achieving a conservation rate of 5.6%. In terms of infrastructure, Weibo continues to advance the strategic layout of computing hubs under the "East Data, West Computing" initiative. Newly built data centers in the Beijing–Tianjin–Hebei region achieved a PUE^[3] of 1.25, with green power accounting for no less than 50%. In addition, Sina Plaza, the headquarter of Weibo, has obtained the LEED Platinum-level green building certification for both the construction and operation phases. We also extended green practices to our supply chain by establishing ESG evaluation criteria for suppliers, requiring energy efficiency indicators in server procurement, driving collaborative carbon reduction across the entire industrial chain.

Weibo's 2025 ESG report is available in both Chinese and English. For more information on our ESG reports and policies, please visit http://ir.weibo.com.

Note:
1. The annual donation amount included donation by Weibo, as well as donation under the name of its parent company Sina, and through the Sina Yangfan Public Welfare Fund.
2. STEM refers to Science, Technology, Engineering and Mathematics.
3. PUE represents power usage effectiveness.

Contacts
Investors Relations
Weibo Corporation
Tel: +86-10-5898-3336
Email: ir@staff.weibo.com 

View original content:https://www.prnewswire.com/news-releases/weibo-publishes-2025-environmental-social-and-governance-report-302755460.html

SOURCE Weibo Corporation

FAQ

What does Weibo's 2025 ESG report (WB) highlight about charitable fundraising?

It reports that the Weibo Charity Platform has raised over RMB790 million to date. According to Weibo, annual donations exceeded RMB16 million, and the platform processed >2.52 million individual donations, raising RMB34.7 million in the year.

How large is Weibo Intelligent Search usage reported in the 2025 ESG report (WB)?

Weibo reports Intelligent Search MAUs surpassed 80 million by December 2025. According to Weibo, the product also saw significant growth in DAUs and search queries alongside broader AI integration across products and monetization.

What information-security certifications does Weibo list in its 2025 ESG report (WB)?

Weibo states it achieved ISO 27001 certification covering 100% of Weibo App businesses. According to Weibo, it also obtained National Classified Protection of Cybersecurity (Level 3) certification and upgraded full-lifecycle personal information protections.

What AI and advertising metrics does Weibo report in the 2025 ESG report (WB)?

Weibo reports that AI-generated ad creatives made up 40% of consumption in promoted feed ad offerings. According to Weibo, AI is embedded across product lifecycle and ad monetization, supporting targeting and creative generation.

What climate and infrastructure targets did Weibo report in its 2025 ESG report (WB)?

Weibo reports a ~41% reduction in Scope 3 emissions versus 2024 and a water conservation rate of 5.6%. According to Weibo, new data centers achieved PUE 1.25 and used green power for at least 50% of energy.