WD Unifies its Professional Content Creator Storage Portfolio Under the G-DRIVE® Brand

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Key Terms

raid technical

A raid is an aggressive, fast-moving investment action where one person or group buys or sells large volumes of a company’s stock to force a change in control, strategy, or price. Think of it like a sudden takeover bid or a coordinated sales push that crowds people out of a market — it matters because it can quickly reshape who runs a company, alter a stock’s price, and create risk or opportunity for other investors.

thunderbolt 3 technical

Thunderbolt 3 is a high-speed connection standard that uses the small reversible USB‑C plug to transfer large amounts of data, send video to external displays, and deliver power all through a single cable. For investors, its adoption affects demand for device makers and component suppliers because it can replace multiple ports and cables—like a Swiss Army knife for laptops and docks—impacting sales, product compatibility, and accessory ecosystems.

raid 0 technical

RAID 0 is a way of storing data by splitting it evenly across two or more hard drives so read and write tasks happen faster, like splitting the pages of a book between two friends to read at the same time. It offers no backup — if any drive fails, all the data can be lost — so investors care because it trades higher performance for greater operational and data-loss risk, which can affect downtime, recovery costs, and business continuity.

raid 5 technical

RAID 5 is a method of storing data across three or more hard drives that spreads information and adds calculated “extra” data so the system can rebuild files if one drive fails. Imagine several people each holding parts of a document plus a simple checksum page that lets them reconstruct a missing part; that balance of space efficiency, read speed, and single-drive fault protection matters to investors because it affects a company’s data reliability, downtime risk, and storage costs.

02/19/2026 - 08:00 AM

Company transitions SanDisk Professional products to G-DRIVE, delivering high-capacity, high-performance external storage solutions for content creators and creative professionals in design, photography, video, music and more

SAN JOSE, Calif.--(BUSINESS WIRE)-- WD (Nasdaq: WDC) today announced the re-launch of its G-DRIVE® brand as the unified identity for its content creator and creative professional external storage product portfolio. The brand consolidation brings together high-capacity, high-performance storage solutions under a single name brand – G-DRIVE® – known for its quality, performance, and reliability.

WD re-launches the G-DRIVE® brand.

The G-DRIVE® brand, also represented by the iconic “G” logo, will replace SanDisk Professional branding across WD’s creator storage lineup, including desktop drives, portable drives and multi-bay RAID systems purpose-built for the creative community's most demanding workflows: high-resolution photography, video production, graphic design, and audio engineering. Supporting individuals, businesses and production studios, G-DRIVE® solutions support the full creative lifecycle, from on-set capture and real-time editing to backup and postproduction. Products currently branded as SanDisk Professional will transition to the G-DRIVE® brand by the end of this month.

"G-DRIVE has become synonymous with reliable, high-capacity, high-performance storage for all creatives and all stages, from enthusiast to professional," said Darrin Bulik, director of product management at WD. "By consolidating our content creator storage portfolio under this established and trusted brand, we’re honoring that legacy while leveraging WD’s industry-leading storage innovations to deliver the tools creators need to bring their vision to life. This commitment means more product choices now, and in the future, backed by the quality and reliability that creators depend on.”

The initial G-DRIVE® product lineup includes:

G-DRIVE ArmorATD: Rugged portable drive, up to 6TB*, with triple-layer shock resistance, dust/water protection (IP54), and durable aluminum enclosure designed for creative professionals and their mobile workflows.
G-DRIVE: High-capacity desktop drive with an enterprise-class Ultrastar® HDD up to 26TB* capacity delivering fast transfer speeds and sustained performance for video editing, photo libraries, backup and content archiving at the workstation.
G-DRIVE PROJECT: Single-bay Thunderbolt® 3 desktop solution with high-capacity, high-performance, enterprise-class Ultrastar® HDD storage up to 26TB* for demanding workloads.
G-RAID PROJECT 2: Compact two-bay Thunderbolt® 3 RAID system shipping in RAID 0, with field-swappable enterprise-class Ultrastar® drives up to 52TB* for accelerated post-production performance.
G-RAID® SHUTTLE 4 and SHUTTLE 8: Transportable storage arrays (4-bay and 8-bay) with hot-swappable enterprise grade Ultrastar® drives up to 208TB*, shipping in default RAID 5, and high-speed connectivity for on-set data management and multi-camera productions.

Existing SanDisk Professional HDD-based products will continue to receive full support and warranty coverage by WD. Products with new G-DRIVE® branding have already begun shipping.

The brand transition follows Western Digital's separation into a standalone HDD company in late February 2025. WD will also continue offering HDD products in its color portfolio including WD Gold® for enterprise, WD Purple® for smart video, WD Red® for NAS, WD Blue® for PC productivity, and WD_BLACK® for gaming.

About WD

WD builds the storage infrastructure that powers the AI-driven data economy. For more than 55 years, WD has been at the forefront of innovation, delivering the scale, reliability, and economics required to turn data into intelligence. Today, WD partners with the world’s leading hyperscalers, cloud providers, and enterprises to provide durable, innovative storage platforms that are proven and trusted at scale. All of this is driven by its people, whose engineering discipline and customer focus help organizations store, protect, and use the world’s data with confidence. Follow WD on LinkedIn and learn more at www.wd.com.

*One terabyte (TB) is equal to one trillion bytes. Actual user capacity may vary depending on the operating environment.

© 2026 Western Digital Corporation or its affiliates. All rights reserved. WD, the WD design, Western Digital, G-DRIVE, G-RAID, WD Blue, WD Gold, WD Purple, WD Red, WD_BLACK, and Ultrastar are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the US and/or other countries. Sandisk and Sandisk Professional are registered trademarks or trademarks of Sandisk Corporation or its affiliates in the US and/or other countries. Thunderbolt is a trademark of Intel Corporation or its subsidiaries. USB-C is a trademark of USB Implementers Forum. All other marks are the property of their respective owners. Not all products will be available in all regions of the world.