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Wendy's Declares First-Ever "Frosty Day" Holiday on November 15

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Wendy's (Nasdaq: WEN) declared the first-ever annual Frosty Day to be celebrated on November 15, marking the anniversary of the first Wendy's restaurant in 1969.

To kick off the inaugural Frosty Day, Wendy's introduced the limited-time Snickerdoodle Cookie Frosty Fusion in U.S. restaurants, a Vanilla Frosty blended with snickerdoodle sauce and cookie crumbles. The release notes Frosty innovations such as Frosty Swirls and Frosty Fusions and cites global Frosty variants and that Ohio sold the most Frostys in 2024. Wendy's operates more than 7,000 restaurants worldwide.

Wendy's (Nasdaq: WEN) ha dichiarato il primo Frosty Day annuale da celebrare il 15 novembre, in occasione dell'anniversario del primo ristorante Wendy's nel 1969.

Per dare il via al Frosty Day inaugurale, Wendy's ha introdotto la Snickerdoodle Cookie Frosty Fusion in edizioni limitate nei ristoranti statunitensi, una Vanilla Frosty mischiata con salsa di snickerdoodle e briciole di biscotti. Le note indicano innovazioni Frosty quali Frosty Swirls e Frosty Fusions e citano varianti Frosty globali e che Ohio ha venduto il maggior numero di Frostys nel 2024. Wendy's gestisce oltre 7.000 ristoranti in tutto il mondo.

Wendy's (Nasdaq: WEN) declaró el primer Frosty Day anual que se celebrará el 15 de noviembre, para conmemorar el aniversario del primer restaurante Wendy's en 1969.

Para darle inicio al Frosty Day inaugural, Wendy's presentó la Snickerdoodle Cookie Frosty Fusion de edición limitada en los restaurantes de EE. UU., un Vanilla Frosty mezclado con salsa de snickerdoodle y migas de galleta. Las notas destacan innovaciones Frosty como Frosty Swirls y Frosty Fusions y citan variantes Frosty a nivel mundial y que Ohio vendió la mayor cantidad de Frostys en 2024. Wendy's opera más de 7,000 restaurantes en todo el mundo.

Wendy's (나스닥: WEN)가 첫 번째 연례 Frosty Day11월 15일에 기념한다고 발표했고, 이는 1969년에 처음 열렸던 Wendy's 레스토랑의 기념일을 의미합니다.

inaugurating Frosty Day를 시작하기 위해 Wendy's는 미국 매장에서 한정 기간 동안 Snickerdoodle Cookie Frosty Fusion를 도입했으며, 바닐라 프로시를 시나크더들 소스와 쿠키 크럼블과 섞은 음료입니다. 출시 노트에는 Frosty SwirlsFrosty Fusions 같은 Frosty 혁신과 전 세계 Frosty 변형을 인용하며 2024년 오하이오가 가장 많은 Frosty를 팔았다는 점이 명시됩니다. Wendy's는 전 세계에서 7,000개가 넘는 매장을 운영합니다.

Wendy's (Nasdaq : WEN) a déclaré le premier Frosty Day annuel à célébrer le 15 novembre, marquant l'anniversaire du premier restaurant Wendy's en 1969.

Pour lancer le Frosty Day inaugurale, Wendy's a introduit le Snickerdoodle Cookie Frosty Fusion en édition limitée dans les restaurants américains, un Vanilla Frosty mélangé à une sauce snickerdoodle et des miettes de biscuits. Les notes évoquent des innovations Frosty telles que Frosty Swirls et Frosty Fusions et citent des variantes Frosty globales et que l'Ohio a vendu le plus de Frostys en 2024. Wendy's exploite plus de 7 000 restaurants dans le monde.

Wendy's (Nasdaq: WEN) kündigte den ersten jährlichen Frosty Day an, der am 15. November gefeiert wird und damit den Jahrestag des ersten Wendy's-Restaurants im Jahr 1969 markiert.

Um den inaugurellen Frosty Day zu starten, führte Wendy's die zeitlich begrenzte Snickerdoodle Cookie Frosty Fusion in US-Restaurants ein, einen Vanilla Frosty, gemischt mit Snickerdoodle-Sauce und Keksstückchen. Die Veröffentlichungsnotizen erwähnen Frosty-Innovationen wie Frosty Swirls und Frosty Fusions und verweisen auf globale Frosty-Varianten und darauf, dass Ohio 2024 die meisten Frostys verkauft hat. Wendy's betreibt weltweit mehr als 7.000 Restaurants.

وwendيز (ناسداك: WEN) أعلنت عن أول يوم فروستي سنوي سيتم الاحتفال به في 15 نوفمبر، بمناسبة ذكرى أول مطعم لـ Wendy's في عام 1969.

للبدء في Frosty Day الأول، قدمت Wendy's في المطاعم الأمريكية Snickerdoodle Cookie Frosty Fusion بنسخة محدودة، وهو Vanilla Frosty مخلوط بصلصة Snickerdoodle وفتات البسكويت. تشير الملاحظات إلى ابتكارات فروستي مثل Frosty Swirls وFrosty Fusions وتذكر تنويعات فروستي العالمية وأن أوهايو باعت أكثر فروستي في 2024. تدير Wendy's أكثر من 7,000 مطعم حول العالم.

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Insights

Wendy's launches a global marketing event and limited‑time Frosty variant to reinforce brand engagement around Nov 15.

Wendy's creates a recurring brand moment by declaring Frosty Day on Nov 15 and promoting a seasonal Snickerdoodle Cookie Frosty Fusion in U.S. restaurants for a limited time. The mechanism is straightforward: use an anniversary tie‑in and new product novelty to drive short‑term traffic and social engagement while reinforcing the Frosty as a signature menu asset.

Key dependencies and risks include consumer uptake of a single limited‑time flavor, participation by franchisees (participating U.S. Wendy's), and media/social resonance beyond launch. The announcement contains no financial metrics, so measurable sales lift or margin impact remains unknown.

Watch for two concrete, monitorable signals over the next 4–8 weeks: same‑store sales and promotional redemption rates around Nov 15, and any follow‑on marketing or international rollouts that would show scaling potential.

Fans can celebrate with the NEW Snickerdoodle Cookie Frosty Fusion available now

DUBLIN, Ohio, Nov. 12, 2025 /PRNewswire/ -- Save the date! Wendy's® is declaring the first-ever worldwide Frosty® Day – a new, annual celebration dedicated to the iconic frozen treat cherished for decades. Fittingly, Frosty Day falls on the anniversary of the very first Wendy's restaurant opening back in 1969, so this celebration spans generations of Wendy's fans.

In honor of the inaugural Frosty Day, fans can celebrate with the NEW, seasonally-inspired Snickerdoodle Cookie Frosty Fusion™, available in U.S. restaurants now for a limited time*. It all starts with Wendy's iconic Vanilla Frosty, blended with a sweet, cinnamony snickerdoodle sauce and finished with cookie crumbles. Holiday cookie lovers, rejoice!

"Frosty has been at the heart of our menu since the very beginning – a treat that embodies the tradition, innovation and legacy Wendy's continues to stand for today," said Lindsay Radkoski, U.S. Chief Marketing Officer, The Wendy's Company. "So it's only fitting that we officially claimed November 15 as Frosty Day, a new tradition dedicated to our loyal customers and Frosty fans. We invite everyone to raise a spoon (or fry) and join us in celebrating this iconic frozen dessert!"

As new and exciting Frosty innovations continue to appear on Wendy's menus around the world, the original Frosty was one of the first five menu items founder Dave Thomas created back in 1969. While some have tried their best to imitate it, the creamy, dreamy frozen dessert is a one-of-a-kind that has been cherished for over 50 years. Plus, with the introduction of Frosty Swirls™ and Frosty Fusions™ earlier this year, the Frosty continues to surprise and delight fans decades later.

The Frosty isn't just a favorite in the U.S.—this iconic treat has grown into a global sensation. From the Biscoff® Frosty topped with a crunchy Biscoff Crumb in the UK to the Caramel Toffee Frosty in Canada, fans are savoring this sweet treat in Wendy's restaurants around the world. But it's no surprise that Ohio remains the Frosty capital, with more Frosty treats sold in 2024 than any other U.S. state. Now that's home state pride.

From its humble beginnings to its worldwide fame, it's only right that a treat so legendary deserves its own day of recognition and celebration. So, this Frosty Day, Wendy's invites all fans—loyalists and first-timers alike—to raise a spoon and share their love for the beloved treat that makes every day even sweeter.

ABOUT WENDY'S
The Wendy's Company (Nasdaq: WEN) and Wendy's® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef**, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty® dessert. Wendy's supports the Dave Thomas Foundation for Adoption®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in North America's foster care system. Learn more about Wendy's at www.wendys.com. For details on franchising, visit www.wendys.com/franchising. Connect with Wendy's on X, Instagram and Facebook.

*Limited time only at participating U.S. Wendy's while supplies last.
**Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets.

Lotus, Biscoff and the iconic biscuit are trademarks owned by Lotus Bakeries NV and used under license.

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/wendys-declares-first-ever-frosty-day-holiday-on-november-15-302612671.html

SOURCE The Wendy's Company

FAQ

What is Frosty Day and when will Wendy's celebrate it in 2025 (WEN)?

Frosty Day is Wendy's new annual celebration set for November 15, 2025 to honor the Frosty and the brand's 1969 founding.

What is the Snickerdoodle Cookie Frosty Fusion at Wendy's (WEN) and is it available now?

The Snickerdoodle Cookie Frosty Fusion mixes Wendy's Vanilla Frosty with snickerdoodle sauce and cookie crumbles and is available now in U.S. restaurants for a limited time.

How many Wendy's restaurants operate worldwide and what stock symbol represents the company?

Wendy's operates more than 7,000 restaurants worldwide and trades as WEN on Nasdaq.

Does Wendy's note any regional Frosty trends relevant to fans or investors (WEN)?

The release notes that Ohio sold more Frostys in 2024 than any other U.S. state, highlighting strong regional demand.

How long will the Snickerdoodle Cookie Frosty Fusion be offered at Wendy's (WEN)?

The Snickerdoodle Cookie Frosty Fusion is offered for a limited time at participating U.S. Wendy's while supplies last.
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