Wendy's Declares First-Ever "Frosty Day" Holiday on November 15

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Wendy's (Nasdaq: WEN) declared the first-ever annual Frosty Day to be celebrated on November 15, marking the anniversary of the first Wendy's restaurant in 1969.

To kick off the inaugural Frosty Day, Wendy's introduced the limited-time Snickerdoodle Cookie Frosty Fusion in U.S. restaurants, a Vanilla Frosty blended with snickerdoodle sauce and cookie crumbles. The release notes Frosty innovations such as Frosty Swirls and Frosty Fusions and cites global Frosty variants and that Ohio sold the most Frostys in 2024. Wendy's operates more than 7,000 restaurants worldwide.

Fans can celebrate with the NEW Snickerdoodle Cookie Frosty Fusion available now

DUBLIN, Ohio, Nov. 12, 2025 /PRNewswire/ -- Save the date! Wendy's^® is declaring the first-ever worldwide Frosty^® Day – a new, annual celebration dedicated to the iconic frozen treat cherished for decades. Fittingly, Frosty Day falls on the anniversary of the very first Wendy's restaurant opening back in 1969, so this celebration spans generations of Wendy's fans.

In honor of the inaugural Frosty Day, fans can celebrate with the NEW, seasonally-inspired Snickerdoodle Cookie Frosty Fusion™, available in U.S. restaurants now for a limited time*. It all starts with Wendy's iconic Vanilla Frosty, blended with a sweet, cinnamony snickerdoodle sauce and finished with cookie crumbles. Holiday cookie lovers, rejoice!

"Frosty has been at the heart of our menu since the very beginning – a treat that embodies the tradition, innovation and legacy Wendy's continues to stand for today," said Lindsay Radkoski, U.S. Chief Marketing Officer, The Wendy's Company. "So it's only fitting that we officially claimed November 15 as Frosty Day, a new tradition dedicated to our loyal customers and Frosty fans. We invite everyone to raise a spoon (or fry) and join us in celebrating this iconic frozen dessert!"

As new and exciting Frosty innovations continue to appear on Wendy's menus around the world, the original Frosty was one of the first five menu items founder Dave Thomas created back in 1969. While some have tried their best to imitate it, the creamy, dreamy frozen dessert is a one-of-a-kind that has been cherished for over 50 years. Plus, with the introduction of Frosty Swirls™ and Frosty Fusions™ earlier this year, the Frosty continues to surprise and delight fans decades later.

The Frosty isn't just a favorite in the U.S.—this iconic treat has grown into a global sensation. From the Biscoff^® Frosty topped with a crunchy Biscoff Crumb in the UK to the Caramel Toffee Frosty in Canada, fans are savoring this sweet treat in Wendy's restaurants around the world. But it's no surprise that Ohio remains the Frosty capital, with more Frosty treats sold in 2024 than any other U.S. state. Now that's home state pride.

From its humble beginnings to its worldwide fame, it's only right that a treat so legendary deserves its own day of recognition and celebration. So, this Frosty Day, Wendy's invites all fans—loyalists and first-timers alike—to raise a spoon and share their love for the beloved treat that makes every day even sweeter.

ABOUT WENDY'S
The Wendy's Company (Nasdaq: WEN) and Wendy's^® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef**, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator^®, and the Frosty^® dessert. Wendy's supports the Dave Thomas Foundation for Adoption^®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in North America's foster care system. Learn more about Wendy's at www.wendys.com. For details on franchising, visit www.wendys.com/franchising. Connect with Wendy's on X, Instagram and Facebook.

*Limited time only at participating U.S. Wendy's while supplies last.
**Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets.

Lotus, Biscoff and the iconic biscuit are trademarks owned by Lotus Bakeries NV and used under license.

 

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SOURCE The Wendy's Company

FAQ

What is Frosty Day and when will Wendy's celebrate it in 2025 (WEN)?

Frosty Day is Wendy's new annual celebration set for November 15, 2025 to honor the Frosty and the brand's 1969 founding.

What is the Snickerdoodle Cookie Frosty Fusion at Wendy's (WEN) and is it available now?

The Snickerdoodle Cookie Frosty Fusion mixes Wendy's Vanilla Frosty with snickerdoodle sauce and cookie crumbles and is available now in U.S. restaurants for a limited time.

How many Wendy's restaurants operate worldwide and what stock symbol represents the company?

Wendy's operates more than 7,000 restaurants worldwide and trades as WEN on Nasdaq.

Does Wendy's note any regional Frosty trends relevant to fans or investors (WEN)?

The release notes that Ohio sold more Frostys in 2024 than any other U.S. state, highlighting strong regional demand.

How long will the Snickerdoodle Cookie Frosty Fusion be offered at Wendy's (WEN)?

The Snickerdoodle Cookie Frosty Fusion is offered for a limited time at participating U.S. Wendy's while supplies last.