Causal Earns Three Coveted B2B Elevation Awards for Multichannel Marketing Campaigns with WEX®

Rhea-AI Summary

Causal, a digital advertising solutions provider, announced it earned three U.S. B2B Marketing Elevation Awards for its multichannel marketing campaign with WEX (NYSE: WEX). The “Driving Measurable Growth Through Multichannel Marketing” program won Gold for Best Growth Marketing Program and two Silver awards recognizing data-driven and scaled B2B performance.

Market Context

Recent insider activity was classified as Net Selling, adding a cautionary platform datapoint to thi...

Analysis

Recent insider activity was classified as Net Selling, adding a cautionary platform datapoint to this recognition announcement. The award count and effectiveness threshold remain article-specific; investors can watch for operating disclosures that quantify commercial impact.

Key Figures

Awards received: 3 awards Gold award: 1 Gold Silver awards: 2 Silver +1 more

4 metrics

Awards received 3 awards B2B Marketing Elevation Awards for the WEX campaign

Gold award 1 Gold Best Growth Marketing Program

Silver awards 2 Silver Best Data-Driven Strategy and Best B2B at Scale Program

Long-term effectiveness threshold 60% Crossed for the first time in 2025

Historical Context

5 past events · Latest: Jul 29 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 29	Conference participation	Neutral	-1.1%	CFO participation at Bank of America SMID Cap Executive Insights Event scheduled for August 11.
Jul 29	Product launch	Positive	+3.0%	SecureFuel general availability introduced AI-powered fraud prevention for North American commercial fleets.
Jul 22	Earnings report	Positive	+10.1%	Second-quarter growth, margin expansion, leverage reduction, and raised 2026 guidance were reported.
Jul 09	Earnings scheduling	Neutral	+2.4%	Second-quarter results release date and webcast discussion scheduled for July 22 and 23.
Jun 25	Philanthropic partnership	Positive	-1.0%	WEX committed $500,000 over three years and set a 30,000-hour volunteer target.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Positive substantive announcements aligned with positive reactions, while neutral scheduling news and a philanthropic partnership diverged.

Key Terms

connected tv (ctv), programmatic activation, full-funnel

3 terms

connected tv (ctv) technical

"coordinated activation across Display, Video, Connected TV (CTV), Audio, YouTube"

Connected TV (CTV) is a television set that uses an internet connection to stream video apps and services instead of or alongside traditional broadcast or cable signals. For investors it matters because CTV shifts where viewers spend time and how ads are bought and measured, creating new revenue opportunities and competitive pressures for media companies much like a smartphone changed where people spend their attention and advertisers place their money.

programmatic activation technical

"through data-driven audience development and programmatic activation."

Programmatic activation is the planned, staged opening and readiness of clinical trial sites, manufacturing lines, or other project components according to a predefined program, including completing approvals, training staff, and meeting regulatory and operational checks so each part can begin work. For investors it signals concrete progress toward development milestones—like lanes on a highway being opened one by one—because steady, predictable activations reduce delays, clarify timelines and costs, and lower execution risk.

full-funnel technical

"toward sustained, full-funnel performance building."

A full-funnel approach is a marketing strategy that covers the entire customer journey from initial awareness through consideration, purchase, and repeat business, like guiding someone from seeing an ad to becoming a loyal customer. For investors, it signals how well a company can attract new prospects, convert them into buyers and keep them returning, which affects revenue growth, customer acquisition costs and the sustainability of sales over time.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

LOS ANGELES, Aug. 11, 2026 /PRNewswire/ -- Causal, an award-winning provider of advanced digital advertising solutions, today announced it has been honored with three nationally recognized B2B Marketing Elevation Awards for its work with WEX®, a global leader in intelligent payment solutions.

Causal's campaign, "Driving Measurable Growth Through Multichannel Marketing," received:

• Gold for Best Growth Marketing Program
  
  
• Silver for Best Data-Driven Strategy
  
  
• Silver for Best B2B at Scale Program

The B2B Marketing Elevation Awards acknowledge, celebrate, and promote the very best in B2B marketing across the United States, honoring organizations and commercial leaders that drive significant business growth, set new industry benchmarks, and push creative boundaries.

The digital campaign showcases how Causal partnered with WEX to transform its marketing strategy from a partner-led, lower-funnel program into a standalone performance engine with measurable long-term impact. By combining audience intelligence, advanced measurement, and coordinated activation across Display, Video, Connected TV (CTV), Audio, YouTube, and other digital channels, the campaign delivered measurable business outcomes while strengthening long-term brand equity.

"Winning across all three categories is an incredible honor and a reflection of what can be achieved when innovative strategy, advanced data, and strong client partnerships come together," said Jennifer Laing, SVP of Operations at Causal. "We're grateful to WEX for their collaboration and trust, and we're proud to be recognized for work that demonstrates the impact of measurable, scalable B2B marketing."

Grounded in Binet and Field's effectiveness principles and validated by third party performance lift studies, the media strategy reshaped WEX's growth from short-term partner activation toward sustained, full-funnel performance building. Causal developed a proprietary planning framework, Causal Performance Model, to measure short- versus long-term media effects, enabling WEX to cross the 60% long-term effectiveness threshold for the first time in 2025.

"Causal has been an invaluable partner in helping us navigate a complex media landscape and scale our brand efficiently," said Leah Kastner, Manager of Targeted Digital at WEX. "This recognition highlights what is possible when you pair precise behavioral insights with a bold, multichannel strategy."

The three awards further strengthen Causal's reputation for delivering innovative, outcome-focused marketing strategies that help brands grow efficiently at scale. The recognition also reinforces Causal's commitment to helping brands navigate an increasingly complex media landscape through data-driven audience development and programmatic activation.

About Causal

Causal is a leading programmatic audience development and activation solution. With a focus on innovation and data-driven strategies, Causal empowers the world's leading advertisers to reimagine audiences while exceeding media performance objectives. By leveraging unique data points and optimization methodology, Causal brings a human approach to data science and campaign activation. 

To learn more, visit causaliq.com 

About WEX

WEX (NYSE: WEX) is the global commerce platform that simplifies the business of running a business. WEX has created a powerful ecosystem that offers seamlessly embedded, personalized solutions for its customers around the world. Through its rich data and specialized expertise in simplifying benefits, reimagining mobility and paying and getting paid, WEX aims to make it easy for companies to overcome complexity and reach their full potential. For more information, please visit www.wexinc.com.

Press Contacts
Sayeh Hirmand, Causal  
Dir. Marketing & Communications
shirmand@causaliq.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/causal-earns-three-coveted-b2b-elevation-awards-for-multichannel-marketing-campaigns-with-wex-302848800.html

SOURCE Causal

FAQ

What B2B Marketing Elevation Awards did Causal win for its WEX (NYSE: WEX) campaign?

Causal won three B2B Marketing Elevation Awards for its WEX campaign: Gold for Best Growth Marketing Program, and Silver for Best Data-Driven Strategy and Best B2B at Scale Program. According to Causal, these honors recognize measurable, scalable B2B marketing outcomes.

What is the Causal and WEX multichannel campaign that earned awards in 2026?

The awarded campaign is “Driving Measurable Growth Through Multichannel Marketing,” created by Causal for WEX. According to Causal, it used audience intelligence, advanced measurement, and coordinated activation across Display, Video, CTV, Audio, YouTube, and other digital channels to drive measurable outcomes.

How did Causal’s campaign impact WEX’s long-term marketing effectiveness (NYSE: WEX)?

Causal’s strategy helped WEX shift from short-term partner activation to full-funnel, long-term performance. According to Causal, its Causal Performance Model enabled WEX to exceed a 60% long-term effectiveness threshold for the first time in 2025, based on effectiveness principles and third-party lift studies.

What is the Causal Performance Model mentioned in the WEX (WEX) campaign awards?

The Causal Performance Model is a proprietary planning framework developed by Causal. According to Causal, it measures short- versus long-term media effects, guiding media investment toward sustained growth and helping WEX surpass the 60% long-term effectiveness benchmark in 2025 for its marketing efforts.

Which marketing channels were used in Causal’s award-winning campaign with WEX (NYSE: WEX)?

Causal’s campaign activated multiple digital channels, including Display, Video, Connected TV (CTV), Audio, YouTube, and other digital media. According to Causal, this coordinated multichannel approach delivered measurable business outcomes while also strengthening WEX’s long-term brand equity in a complex media environment.

What does the B2B Marketing Elevation Award recognition mean for Causal and its work with WEX?

The three awards highlight Causal’s reputation in outcome-focused B2B marketing and its partnership with WEX. According to Causal, the recognition underscores its ability to combine innovative strategy, advanced data, and multichannel activation to help brands grow efficiently at scale in complex media landscapes.