Where Food Comes From Provides Investors and Media with Video Links to Live Auction of First RaiseWell® Certified Cattle
Rhea-AI Summary
Where Food Comes From (Nasdaq: WFCF) launched the RaiseWell® Certified cattle verification standard and provided video links to the inaugural sale at the Superior Livestock Auction in Oklahoma City on Jan. 6, 2026.
The standard requires animals to be responsibly raised at every life stage, with no antibiotics or added growth hormones, third-party verification, and source-level traceability. The company shared three live auction video links with specific lot times: 10:15am CST lot 1111, 10:30am CST lot 1114, and 10:45am CST lot 1129. Interested retailers and supply chains can contact WFCF for program requirements and onboarding.
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News Market Reaction – WFCF
On the day this news was published, WFCF gained 0.09%, reflecting a mild positive market reaction. This price movement added approximately $52K to the company's valuation, bringing the market cap to $58M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Sector peers showed mixed moves, while a momentum name like SPIR gained 12.99% without same-day news, suggesting today’s WFCF news was more stock-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 03 | Strategic partnership | Positive | +3.1% | Partnership to launch CARE Certified sustainable leather with traceability. |
| Nov 13 | Earnings results | Neutral | -2.8% | Q3 2025 revenue slightly lower but net income and EPS improved. |
| Aug 07 | Earnings results | Positive | -0.9% | Q2 2025 revenue and net income growth with asset sale gains. |
| Aug 05 | Earnings call notice | Neutral | +0.5% | Announcement of timing and access details for Q2 2025 call. |
Recent news shows mixed alignment: strategic and partnership news tended to see positive alignment, while earnings updates sometimes faced negative or muted price reactions.
Over the last several months, WFCF has combined financial execution with strategic branding initiatives. On Aug 7, 2025, Q2 2025 results showed revenue rising to $6.6M and net income up 15% to $562,000, yet shares slipped slightly. Q3 2025 results on Nov 13, 2025 delivered net income of $1.1M and EPS of $0.22, aided by a $946,000 gain, but again the stock eased. By contrast, the Dec 3, 2025 Pangea partnership around CARE Certified sustainable leather drew a positive reaction. Today’s RaiseWell launch extends this theme of traceability-focused, branded verification programs.
Market Pulse Summary
This announcement introduces the RaiseWell Certified cattle verification standard, extending WFCF’s focus on independent, third-party verification and traceability for responsibly raised proteins. It complements prior initiatives such as CARE Certified programs and sustainable leather partnerships. With shares at $11.29, below the 200-day MA of $11.61 and roughly 18.07% under the $13.78 52-week high before the news, investors may watch how quickly retailers, brands, and supply chains adopt RaiseWell and how that adoption appears in future earnings reports.
Key Terms
third-party verification technical
traceability technical
AI-generated analysis. Not financial advice.
CASTLE ROCK, Colo., Jan. 06, 2026 (GLOBE NEWSWIRE) -- Where Food Comes From, Inc. (WFCF) (Nasdaq: WFCF), the most trusted resource for independent, third-party verification of food production practices in North America, today launched the RaiseWell® Certified cattle verification standard, with the first group of certified cattle being sold at the Superior Livestock Auction in Oklahoma City, OK.
The “live” auction of RaiseWell Certified cattle can be viewed at the following video links:
10:15am CST – Lot #1111
https://superiorlivestock.com/onlineCatalog/?contractId=338753&auctionId=1347
10:30 am CST – Lot #1114
https://superiorlivestock.com/onlineCatalog/?contractId=338610&auctionId=1347
10:45 am CST – Lot #1129
https://superiorlivestock.com/onlineCatalog/?contractId=339086&auctionId=1347
“RaiseWell Certified is a groundbreaking new standard in cattle production and we’re excited to offer our constituents the opportunity to view the inaugural auction live via video link,” said Leann Saunders, President and COO of Where Food Comes From.
Developed to meet growing consumer and retailer demand for responsibly raised proteins, RaiseWell Certified provides clear, third-party verified claims for brands, high-end retailers and foodservice operators who want to differentiate on integrity, quality, and certified production practices.
The standard requires that animals are responsibly raised at every stage of life, with rigorous animal care requirements, with no antibiotics or added growth hormones ever, and source-verified back to the source of origin, creating traceability throughout the supply chains that retailers and consumers can trust.
High-end natural retailers, foodservice operators, brands and supply chains interested in learning more about RaiseWell Certified can contact WFCF for program requirements and onboarding information.
Learn more at www.wherefoodcomesfrom.com.
About Where Food Comes From, Inc.
Where Food Comes From, Inc. is America’s trusted resource for third party verification of food production practices. Through proprietary technology and patented business processes, the Company estimates that it supports more than 17,500 farmers, ranchers, vineyards, wineries, processors, retailers, distributors, trade associations, consumer brands and restaurants with a wide variety of value-added services. Where Food Comes From solutions are used to verify food claims, optimize production practices and enable food supply chains with analytics and data driven insights. In addition, the Company’s Where Food Comes From® retail and restaurant labeling program uses web-based customer education tools to connect consumers to the sources of the food they purchase, increasing meaningful consumer engagement for our clients.
CAUTIONARY STATEMENT
This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, based on current expectations, estimates and projections that are subject to risk. Forward-looking statements are inherently uncertain, and actual events could differ materially from the Company’s predictions. Important factors that could cause actual events to vary from predictions include those discussed in our SEC filings. Specifically, statements in this news release about industry leadership and expectations that the Company’s services will add value for producers, retailers, and consumers; and demand for, and impact and efficacy of, the Company’s products and services on the marketplace, are forward-looking statements that are subject to a variety of factors, including availability of capital, personnel and other resources; competition; governmental regulation of the agricultural industry; the market for beef and other commodities; and other factors. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update its forward-looking statements to reflect new information or developments. For a more extensive discussion of the Company’s business, please refer to the Company’s SEC filings at www.sec.gov.
Company Contacts:
Jennifer Moore-Stover
Manager, Livestock Marketing & Communications
jmoore@wherefoodcomesfrom.com
303.895.3002
wherefoodcomesfrom.com
Jay Pfeiffer
Investor Relations Manager
jpfeiffer@wherefoodcomesfrom.com
303-880-9000
FAQ
What did Where Food Comes From (WFCF) announce on January 6, 2026?
How can investors or the public watch WFCF's RaiseWell Certified cattle auction on January 6, 2026?
What production requirements does the RaiseWell Certified standard require for cattle under WFCF (WFCF)?
Does RaiseWell Certified provide traceability for supply chains and retailers for WFCF (WFCF)?
Who should contact Where Food Comes From to learn about RaiseWell onboarding and program requirements?
