Whirlpool Corporation reports developments in home appliances, including kitchen and laundry products sold under brands such as Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul and InSinkErator. News commonly covers financial results, margin actions, pricing and cost initiatives, inventory and working-capital updates, and performance in major domestic appliance operations.
Company updates also include brand-level product launches, such as KitchenAid small appliances and Maytag promotions, U.S. manufacturing investments for washer and dryer components, and corporate responsibility reporting tied to product efficiency, operational emissions and value-chain initiatives.
Whirlpool (NYSE: WHR) reported a third-quarter loss of $3.80 per diluted share as sales declined and profitability weakened from a year earlier. Net sales fell 8.8% to $3.677 billion, and the loss available to common shareholders was $249 million, versus earnings of $73 million. Ongoing adjusted operating margin fell to 2.6% from 4.5%.
North American major-appliance sales declined 8.3%, while Latin American sales rose 6.9%. Global small-appliance operating profit increased to $53 million from $47 million. Whirlpool announced fourth-quarter price increases of 7% in North America and up to 10% across Latin America.
For 2026, Whirlpool expects approximately $14.5 billion in sales, a GAAP loss of approximately $4.95 per diluted share and approximately $300 million in free cash flow. Its year-end net debt expectation improved to below $4.5 billion from below $5 billion.
Whirlpool (WHR) has appointed former Vanguard senior executive Karin Risi to its board of directors, effective immediately. Risi will serve on the Finance and Human Resources committees. She brings more than 30 years of experience in asset and wealth management and currently serves as an independent director of SEI Investments Company and HarbourVest Partners.
Whirlpool Corporation (NYSE: WHR) will release its third-quarter financial results and presentation materials on October 26, 2026, at 4:05 p.m. ET.
The company will hold a conference call on October 27, 2026, at 8 a.m. ET to discuss its performance. A live webcast will be available on its investor website. Financial statistics, the earnings presentation and an archived call recording will remain available there for at least 30 days.
KitchenAid and Corkcicle introduced the MindFULLness Fridge and a co-branded drinkware collection, pairing hands-free water dispensing with guided mindfulness.
The limited-run refrigerator uses KitchenAid’s Intelligent Auto Fill technology. Placing the co-branded drinkware under its dispenser activates guided meditation on a display, accompanied by lighting and chimes. Five winners will receive a refrigerator and co-branded drinkware through a national sweepstakes running from October 19 to November 15, 2026. The collection includes a 40-ounce Cruiser, 20-ounce Sport Canteen and 16-ounce Mug, each in three colorways.
Whirlpool (WHR) brand KitchenAid launched the KitchenAid Makers Club, an ambassador program connecting creators with its small-appliance marketing activities.
The program includes Tastemakers engaged for contracted content and campaigns, and Affiliate Collaborators who may earn commissions on qualifying purchases through approved links or commerce tools. Applications are open and reviewed on a rolling basis. Participation is limited to U.S. residents over age 18. Applying is free, but acceptance, products and compensation are not guaranteed.
KitchenAid (WHR) expanded its Go cordless appliance system with a grater, slicer and shredder and a handheld vacuum sealer.
Both additions are available on KitchenAid.com in versions with and without a rechargeable battery. The grater, slicer and shredder has a suggested price of $119.99 without a battery and $149.99 with one. The handheld vacuum sealer starter pack has a suggested price of $89.99 without a battery and $179.99 with one.
KitchenAid (WHR) launched its 2026 Design Series Tilt-Head Stand Mixer, Luminaire, featuring a fluted, hardened glass bowl illuminated by an integrated bowl light in a new Blue Peppercorn colorway.
Luminaire is built on the Artisan Plus platform and includes dishwasher-safe stainless steel accessories such as a double flex edge beater, dough hook, wire whip and flat beater. The Design Series aesthetic expands beyond small appliances with a limited 36-inch Luminaire Commercial-Style Range in Blue Peppercorn, restricted to five hand-painted units, and a forthcoming Luminaire-inspired cookware capsule collection with several stainless steel and cast iron pieces.
The Luminaire mixer (model KSM50GSVXBP) has an MSRP of $699.99, while the limited Blue Peppercorn range (model KFDS936SBP) is priced at $8,899. A sweepstakes offers consumers a chance to win one of five Luminaire stand mixers through September 29, 2026.
Whirlpool (WHR) is partnering with the Premier Lacrosse League to host free fan event “Lacrosse After Dark: Blue Light Edition” at Pier 17 in New York City on Tuesday, Sept. 15, during PLL Championship Week.
The nighttime activation, inspired by Whirlpool’s UV Clean Technology laundry innovation, will feature NYPD and FDNY lacrosse teams, professional players from the PLL and Women’s Lacrosse League, and a blue-lit skills competition. Fans can participate in on-field challenges, win prizes, enter an appliance sweepstakes for a Whirlpool Front Load Laundry Tower with UV Clean Technology, and compete for VIP tickets to the 2026 PLL Championship game. Whirlpool will also donate laundry towers with UV Clean Technology to NYPD precincts and FDNY firehouses across New York City.
Whirlpool (NYSE: WHR) is marking its 115th anniversary with a national sweepstakes inviting consumers to share photos of meaningful moments featuring its brands Whirlpool, KitchenAid, JennAir, Maytag, Amana and InSinkErator. Participants can submit a photo and short caption at www.whirlpoolcorp115sweeps.com for a chance to win one of 115 new appliances.
Entries are accepted from noon ET on August 20, 2026 through 11:59 p.m. ET on September 27, 2026, with winners notified on September 28, 2026. Prizes include KitchenAid blenders and stand mixers, Whirlpool and Maytag smart front-load washers, and Whirlpool dishwashers. The promotion is open to legal residents of the 48 contiguous U.S. states and D.C., age 18 or older, with no purchase required.
Whirlpool Corporation (NYSE: WHR) has been named to Seramount's 2026 100 Best Companies list and achieved Pinnacle status on Seramount's 2026 Talent and Inclusion Index, recognizing its inclusive, family-friendly workplace. The company highlights benefits such as paid parental and caregiver leave, wellness resources, and professional development, aligning with its mission of improving life at home. According to Whirlpool, about 80% of major appliances it sells in the U.S. are produced domestically by more than 20,000 U.S. employees.