Whirlpool Corporation reports developments in home appliances, including kitchen and laundry products sold under brands such as Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul and InSinkErator. News commonly covers financial results, margin actions, pricing and cost initiatives, inventory and working-capital updates, and performance in major domestic appliance operations.
Company updates also include brand-level product launches, such as KitchenAid small appliances and Maytag promotions, U.S. manufacturing investments for washer and dryer components, and corporate responsibility reporting tied to product efficiency, operational emissions and value-chain initiatives.
Whirlpool (WHR) brand KitchenAid launched the KitchenAid Makers Club, an ambassador program connecting creators with its small-appliance marketing activities.
The program includes Tastemakers engaged for contracted content and campaigns, and Affiliate Collaborators who may earn commissions on qualifying purchases through approved links or commerce tools. Applications are open and reviewed on a rolling basis. Participation is limited to U.S. residents over age 18. Applying is free, but acceptance, products and compensation are not guaranteed.
KitchenAid (WHR) expanded its Go cordless appliance system with a grater, slicer and shredder and a handheld vacuum sealer.
Both additions are available on KitchenAid.com in versions with and without a rechargeable battery. The grater, slicer and shredder has a suggested price of $119.99 without a battery and $149.99 with one. The handheld vacuum sealer starter pack has a suggested price of $89.99 without a battery and $179.99 with one.
KitchenAid (WHR) launched its 2026 Design Series Tilt-Head Stand Mixer, Luminaire, featuring a fluted, hardened glass bowl illuminated by an integrated bowl light in a new Blue Peppercorn colorway.
Luminaire is built on the Artisan Plus platform and includes dishwasher-safe stainless steel accessories such as a double flex edge beater, dough hook, wire whip and flat beater. The Design Series aesthetic expands beyond small appliances with a limited 36-inch Luminaire Commercial-Style Range in Blue Peppercorn, restricted to five hand-painted units, and a forthcoming Luminaire-inspired cookware capsule collection with several stainless steel and cast iron pieces.
The Luminaire mixer (model KSM50GSVXBP) has an MSRP of $699.99, while the limited Blue Peppercorn range (model KFDS936SBP) is priced at $8,899. A sweepstakes offers consumers a chance to win one of five Luminaire stand mixers through September 29, 2026.
Whirlpool (WHR) is partnering with the Premier Lacrosse League to host free fan event “Lacrosse After Dark: Blue Light Edition” at Pier 17 in New York City on Tuesday, Sept. 15, during PLL Championship Week.
The nighttime activation, inspired by Whirlpool’s UV Clean Technology laundry innovation, will feature NYPD and FDNY lacrosse teams, professional players from the PLL and Women’s Lacrosse League, and a blue-lit skills competition. Fans can participate in on-field challenges, win prizes, enter an appliance sweepstakes for a Whirlpool Front Load Laundry Tower with UV Clean Technology, and compete for VIP tickets to the 2026 PLL Championship game. Whirlpool will also donate laundry towers with UV Clean Technology to NYPD precincts and FDNY firehouses across New York City.
Whirlpool (NYSE: WHR) is marking its 115th anniversary with a national sweepstakes inviting consumers to share photos of meaningful moments featuring its brands Whirlpool, KitchenAid, JennAir, Maytag, Amana and InSinkErator. Participants can submit a photo and short caption at www.whirlpoolcorp115sweeps.com for a chance to win one of 115 new appliances.
Entries are accepted from noon ET on August 20, 2026 through 11:59 p.m. ET on September 27, 2026, with winners notified on September 28, 2026. Prizes include KitchenAid blenders and stand mixers, Whirlpool and Maytag smart front-load washers, and Whirlpool dishwashers. The promotion is open to legal residents of the 48 contiguous U.S. states and D.C., age 18 or older, with no purchase required.
Whirlpool Corporation (NYSE: WHR) has been named to Seramount's 2026 100 Best Companies list and achieved Pinnacle status on Seramount's 2026 Talent and Inclusion Index, recognizing its inclusive, family-friendly workplace. The company highlights benefits such as paid parental and caregiver leave, wellness resources, and professional development, aligning with its mission of improving life at home. According to Whirlpool, about 80% of major appliances it sells in the U.S. are produced domestically by more than 20,000 U.S. employees.
Whirlpool (NYSE:WHR) reported that its 23rd annual Whirlpool Community Charity Golf Event, held August 2–3, 2026 in Southwest Michigan, raised $3 million for local youth. More than 800 golfers played across six area courses, supported by Whirlpool and its global suppliers and partners.
According to Whirlpool, the event has now generated approximately $40 million over 23 years, benefiting more than 15,000 local youth each year. Key beneficiaries include the Boys & Girls Clubs of Greater Southwest Michigan, First Tee of Benton Harbor, and local public school foundations. The 2026 event also featured the new Wee Course and a fireside chat with Emmitt Smith and Scott Dolson.
Whirlpool (NYSE:WHR) highlighted its nearly 70-year apprenticeship program during a visit by Acting U.S. Labor Secretary Keith Sonderling to its Clyde, Ohio washing machine factory, which employs about 2,600 people and has run a formal apprenticeship since 1958.
The company is investing $300 million in its Clyde and Marion U.S. laundry operations, including new and modernized lines and a new generation of front-load washers and dryers launching later this year. Whirlpool is also building a new Perrysburg parts and sub-assembly facility that is expected to employ up to 150 people. The company reports approximately 20,000 U.S. employees, 14,000 in manufacturing, building 80% of products sold in the U.S., with 96% of steel sourced domestically and expanded apprenticeship, certification and tuition reimbursement programs.
Whirlpool (NYSE: WHR) reported Q2 2026 net sales of $3,517 million, down 6.8% year-over-year, with organic net sales down 1.7%. GAAP net earnings available to common shareholders rose to $75 million, delivering a 2.1% net earnings margin and GAAP diluted EPS of $1.15, while ongoing EPS was a loss of $(0.21) and ongoing EBIT margin fell to 1.8%.
Whirlpool completed a $2 billion asset-based lending facility and issued $2 billion of secured bonds, clearing significant debt maturities until 2028. For 2026, the company maintained its operational outlook, guiding to approximately $15.0 billion in net sales, GAAP EPS of $2.25–$2.75, ongoing EPS of $2.50–$3.00, operating cash flow of about $700 million, free cash flow above $300 million, structural cost takeout over $150 million, and year-end net debt below $5.0 billion.
Whirlpool Corporation (NYSE: WHR) has rescheduled the release of its second-quarter 2026 financial results to 4:05 p.m. ET on Monday, August 3, 2026, with the related conference call now set for 8:00 a.m. ET on Tuesday, August 4, 2026.
According to Whirlpool, the change accommodates Chairman and CEO Marc Bitzer, who is recovering at home from a minor bicycle accident and is expected to return to the office by August 3. Investors can join the call via 1 (888) 440-4038 (U.S.), 1 (646) 960-0861 (international), Conference ID 2610251, or through a live webcast at investors.whirlpoolcorp.com. Key financial statistics, the earnings presentation, and an archived recording will be available on the company’s website for at least 30 days.