NBC's On Brand with Jimmy Fallon sparks new campaign for the KitchenAid Go® Cordless System

Rhea-AI Summary

Whirlpool (NYSE: WHR) promoted its KitchenAid Go® Cordless System through a marketing tie‑in with NBC's "On Brand with Jimmy Fallon" on October 27, 2025. The system, now offered in a new Porcelain White colorway, comprises multiple small appliances that share a removable, rechargeable battery—including a hand mixer, hand blender, food chopper, personal blender, vacuum, top down chopper, coffee grinder, citrus juicer and spice grinder.

KitchenAid selected Bianca Fernandez's "No Cords Attached" web‑series concept on the show to help market the cordless system. The brand is running a consumer sweepstakes through October 30, 2025 where entrants can win a Porcelain White KitchenAid Go® Cordless System; purchase information is available at KitchenAid.com.

BENTON HARBOR, Mich., Oct. 27, 2025 /PRNewswire/ -- In celebration of NBC's new hit series, "On Brand with Jimmy Fallon," KitchenAid put aspiring marketers to the test to help merchandise its ingenious innovation, the KitchenAid Go®  Cordless System, to American audiences.

Now available in a new Porcelain White colorway, the KitchenAid Go® Cordless System is a collection of innovative appliances powered by the same removable and rechargeable battery, giving Makers the freedom to make wherever, whenever. The system includes essential small appliances, such as the KitchenAid Go®  Cordless Hand Mixer, Hand Blender, Food Chopper, Personal Blender, Kitchen Vacuum, Top Down Chopper, Coffee Grinder, Citrus Juicer and Spice Grinder.

On Friday night's episode of "On Brand with Jimmy Fallon," KitchenAid selected the idea of Bianca Fernandez to market its cordless small appliance system. Bianca's "No Cords Attached" web series is a dating show where hopeful suitors can win over the heart (and stomach) of an individual with the help of the KitchenAid Go® Cordless System.

"The KitchenAid Go® Cordless System was designed to empower Makers to create their favorite recipes with ease, no matter where they may be," said Chadwick Ries, global brand director for KitchenAid Small Appliances at Whirlpool Corporation. "It was fascinating to see how each participant had their own take on how to best market the KitchenAid Go® Cordless System. Bianca's concept felt right for the brand as it uniquely spoke to the connection aspect of the small appliance system."

Since KitchenAid is for Makers at any and every skill level, the brand is giving consumers a chance to win a Porcelain White KitchenAid Go®  Cordless System of their own. Until October 30, 2025, consumers can enter to win here*:   https://www.kitchenaid.com/countertop-appliances/cordless-sweepstakes-2025

For more information or to purchase The KitchenAid Go®  Cordless System, please visit KitchenAid.com. 

About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or follow us on Instagram, @KitchenAidUSA.

Media Contact:
MSL
KitchenAid@mslgroup.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/nbcs-on-brand-with-jimmy-fallon-sparks-new-campaign-for-the-kitchenaid-go-cordless-system-302594413.html

SOURCE KitchenAid

FAQ

What did Whirlpool announce about the KitchenAid Go® Cordless System on October 27, 2025?

Whirlpool promoted the KitchenAid Go® Cordless System in a tie‑in with NBC's "On Brand with Jimmy Fallon" and introduced a new Porcelain White colorway.

Which KitchenAid Go® Cordless System appliances share the removable battery?

The system includes a hand mixer, hand blender, food chopper, personal blender, kitchen vacuum, top down chopper, coffee grinder, citrus juicer and spice grinder that use the same removable rechargeable battery.

Who won the KitchenAid marketing spot on "On Brand with Jimmy Fallon" for WHR?

KitchenAid selected Bianca Fernandez's idea, a "No Cords Attached" web‑series concept, to market the cordless system on the show.

How can consumers enter the KitchenAid Go® Cordless System sweepstakes and what is the deadline?

Consumers can enter the sweepstakes at the KitchenAid sweepstakes page and the entry period ends on October 30, 2025.

Where can investors or customers find more information or purchase the KitchenAid Go® Cordless System?

More information and purchase options are available on KitchenAid.com.