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NBC's On Brand with Jimmy Fallon sparks new campaign for the KitchenAid Go® Cordless System

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Whirlpool (NYSE: WHR) promoted its KitchenAid Go® Cordless System through a marketing tie‑in with NBC's "On Brand with Jimmy Fallon" on October 27, 2025. The system, now offered in a new Porcelain White colorway, comprises multiple small appliances that share a removable, rechargeable battery—including a hand mixer, hand blender, food chopper, personal blender, vacuum, top down chopper, coffee grinder, citrus juicer and spice grinder.

KitchenAid selected Bianca Fernandez's "No Cords Attached" web‑series concept on the show to help market the cordless system. The brand is running a consumer sweepstakes through October 30, 2025 where entrants can win a Porcelain White KitchenAid Go® Cordless System; purchase information is available at KitchenAid.com.

Whirlpool (NYSE: WHR) ha promosso il suo KitchenAid Go® Cordless System attraverso una partnership di marketing con NBC's "On Brand with Jimmy Fallon" il 27 ottobre 2025. Il sistema, ora offerto in una nuova colorazione Porcelain White, comprende più piccoli elettrodomestici che condividono una batteria rimovibile e ricaricabile — tra cui un frullatore a mano, un frullatore ad immersione, un tritatore di alimenti, un frullatore personale, una aspirapolvere, un tritatore dall'alto, una macinacaffè, una spremiagrumi e una macinatrice di spezie.

KitchenAid ha scelto il concept web‑series di Bianca Fernandez "No Cords Attached" nello show per aiutare a promuovere il sistema cordless. Il brand sta conducendo un'estrazione per i consumatori fino al 30 ottobre 2025 dove i partecipanti possono vincere un KitchenAid Go® Cordless System Porcelain White; le informazioni sull'acquisto sono disponibili su KitchenAid.com.

Whirlpool (NYSE: WHR) promovió su KitchenAid Go® Cordless System a través de una alianza de marketing con NBC's "On Brand with Jimmy Fallon" el 27 de octubre de 2025. El sistema, ahora disponible en una nueva coloración Porcelain White, consta de varios pequeños electrodomésticos que comparten una batería extraíble y recargable, incluyendo una batidora de mano, una licuadora de mano, un picador de alimentos, una licuadora personal, una aspiradora, un picador de techo, un molinillo de café, un exprimidor y un molinillo de especias.

KitchenAid seleccionó el concepto de la web‑serie de Bianca Fernandez "No Cords Attached" en el programa para ayudar a comercializar el sistema inalámbrico. La marca está llevando a cabo un sorteo para consumidores hasta el 30 de octubre de 2025 donde los participantes pueden ganar un KitchenAid Go® Cordless System en Porcelain White; la información de compra está disponible en KitchenAid.com.

Whirlpool (NYSE: WHR)는 NBC의 "On Brand with Jimmy Fallon"과의 마케팅 제휴를 통해 2025년 10월 27일 KitchenAid Go® Cordless System을 홍보했습니다. 이 시스템은 이제 새로운 색상 Porcelain White로 제공되며, 분리 가능하고 재충전 가능한 배터리를 공유하는 여러 소형 가전으로 구성되어 있습니다 — 핸드 믹서, 핸드 블렌더, 푸드 초퍼, 퍼스널 블렌더, 진공청소기, 탑다운 초퍼, 커피 그라인더, 감귤 주서, 향신료 분쇄기가 포함됩니다.

KitchenAid는 Bianca Fernandez의 "No Cords Attached" 웹 시리즈 콘셉트를 쇼에서 선정해 무선 시스템을 마케팅하는 데 도움을 주었습니다. 이 브랜드는 2025년 10월 30일까지 소비자 대상 경품 이벤트를 진행 중이며 참가자는 Porcelain White KitchenAid Go® Cordless System을 받을 수 있습니다. 구매 정보는 KitchenAid.com에서 확인 가능합니다.

Whirlpool (NYSE: WHR) a promu son KitchenAid Go® Cordless System via un partenariat marketing avec NBC's "On Brand with Jimmy Fallon" le 27 octobre 2025. Le système, maintenant proposé dans une nouvelle couleur Porcelain White, comprend plusieurs petits appareils électroménagers qui partagent une batterie amovible et rechargeable — dont un batteur à main, un mixeur plongeant, un hachoir à aliments, un blender personnel, une aspirateur, un hachoir vertical, un moulin à café, un presse-agrumes et un moulin à épices.

KitchenAid a choisi le concept de web‑série de Bianca Fernandez, "No Cords Attached", dans l’émission pour aider à commercialiser le système sans fil. La marque organise un tirage au sort consommateurs jusqu’au 30 octobre 2025, où les participants peuvent gagner un KitchenAid Go® Cordless System en Porcelain White ; les informations d’achat sont disponibles sur KitchenAid.com.

Whirlpool (NYSE: WHR) hat sein KitchenAid Go® Cordless System durch eine Marketingkooperation mit NBCs „On Brand with Jimmy Fallon“ am 27. Oktober 2025 beworben. Das System wird jetzt in einer neuen Porcelain White-Farbvariante angeboten und besteht aus mehreren Kleingeräten, die eine abnehmbare, wiederaufladbare Batterie teilen — darunter ein Handmixer, ein Handrührgerät, ein Zerkleinerer, ein Personal Blender, eine Staubsauger, ein Top-Down-Chopper, eine Mühle für Kaffee, eine Zitruspresse und eine Gewürzmühle.

KitchenAid wählte Biancas Fernandezes Web‑Serien-Konzept „No Cords Attached“ in der Sendung aus, um das kabellose System zu vermarkten. Die Marke veranstaltet ein Verbraucher‑Gewinnspiel bis zum 30. Oktober 2025, bei dem Teilnehmer ein Porcelain White KitchenAid Go® Cordless System gewinnen können; Kaufinformationen finden Sie unter KitchenAid.com.

وِهْرْبْلِ (NYSE: WHR) روّجت لنظام KitchenAid Go® Cordless من خلال شراكة تسويقية مع NBC's "On Brand with Jimmy Fallon" في 27 أكتوبر 2025. النظام، الذي أصبح متاحاً بلون Porcelain White جديد، يتألف من عدة أجهزة منزلية صغيرة تشترك في بطارية قابلة للإزالة وقابلة لإعادة الشحن — بما في ذلك خفّاق يدوي، خلاط يدوي، مفرمة طعام، خلاط شخصي، مكنسة كهربائية، مفرمة علوية، مطحنة قهوة، عصّارة فواكه وخلاط توابل.

اختارت KitchenAid مفهوم السلسلة الإلكترونية "No Cords Attached" لبيان Bianca Fernandez في العرض للمساعدة في تسويق النظام اللاسلكي. العلامة التجارية تدير قرعة مستهلكين حتى 30 أكتوبر 2025 حيث يمكن للفائزين الحصول على نظام KitchenAid Go® Cordless System بلون Porcelain White؛ معلومات الشراء متاحة على KitchenAid.com.

惠而浦(NYSE: WHR) 通过与 NBC 的“On Brand with Jimmy Fallon”营销合作,在 2025 年 10 月 27 日推广其 KitchenAid Go® Cordless System。该系统现提供新的 Porcelain White 颜色,由多种小型家用电器组成,共用一块可拆卸、可充电电池——包括手持搅拌机、手持搅拌机、食品切碎机、个人搅拌机、吸尘器、顶端切碎机、咖啡研磨机、柑橘榨汁机和香料研磨机。

KitchenAid 选择 Bianca Fernandez 的“No Cords Attached”网络系列概念在节目中帮助市场该无绳系统。该品牌正在通过 2025 年 10 月 30 日 的消费者抽奖活动,参与者有机会赢取 Porcelain White 的 KitchenAid Go® Cordless System;购买信息请在 KitchenAid.com 查看。

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BENTON HARBOR, Mich., Oct. 27, 2025 /PRNewswire/ -- In celebration of NBC's new hit series, "On Brand with Jimmy Fallon," KitchenAid put aspiring marketers to the test to help merchandise its ingenious innovation, the KitchenAid Go®  Cordless System, to American audiences.

Now available in a new Porcelain White colorway, the KitchenAid Go® Cordless System is a collection of innovative appliances powered by the same removable and rechargeable battery, giving Makers the freedom to make wherever, whenever. The system includes essential small appliances, such as the KitchenAid Go®  Cordless Hand Mixer, Hand Blender, Food Chopper, Personal Blender, Kitchen Vacuum, Top Down Chopper, Coffee Grinder, Citrus Juicer and Spice Grinder.

On Friday night's episode of "On Brand with Jimmy Fallon," KitchenAid selected the idea of Bianca Fernandez to market its cordless small appliance system. Bianca's "No Cords Attached" web series is a dating show where hopeful suitors can win over the heart (and stomach) of an individual with the help of the KitchenAid Go® Cordless System.

"The KitchenAid Go® Cordless System was designed to empower Makers to create their favorite recipes with ease, no matter where they may be," said Chadwick Ries, global brand director for KitchenAid Small Appliances at Whirlpool Corporation. "It was fascinating to see how each participant had their own take on how to best market the KitchenAid Go® Cordless System. Bianca's concept felt right for the brand as it uniquely spoke to the connection aspect of the small appliance system."

Since KitchenAid is for Makers at any and every skill level, the brand is giving consumers a chance to win a Porcelain White KitchenAid Go®  Cordless System of their own. Until October 30, 2025, consumers can enter to win here*:   https://www.kitchenaid.com/countertop-appliances/cordless-sweepstakes-2025

For more information or to purchase The KitchenAid Go®  Cordless System, please visit KitchenAid.com

About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or follow us on Instagram, @KitchenAidUSA.

Media Contact:
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KitchenAid@mslgroup.com 

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SOURCE KitchenAid

FAQ

What did Whirlpool announce about the KitchenAid Go® Cordless System on October 27, 2025?

Whirlpool promoted the KitchenAid Go® Cordless System in a tie‑in with NBC's "On Brand with Jimmy Fallon" and introduced a new Porcelain White colorway.

Which KitchenAid Go® Cordless System appliances share the removable battery?

The system includes a hand mixer, hand blender, food chopper, personal blender, kitchen vacuum, top down chopper, coffee grinder, citrus juicer and spice grinder that use the same removable rechargeable battery.

Who won the KitchenAid marketing spot on "On Brand with Jimmy Fallon" for WHR?

KitchenAid selected Bianca Fernandez's idea, a "No Cords Attached" web‑series concept, to market the cordless system on the show.

How can consumers enter the KitchenAid Go® Cordless System sweepstakes and what is the deadline?

Consumers can enter the sweepstakes at the KitchenAid sweepstakes page and the entry period ends on October 30, 2025.

Where can investors or customers find more information or purchase the KitchenAid Go® Cordless System?

More information and purchase options are available on KitchenAid.com.
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