New Virtual Brand Thighstop Rescues Concerned Chicken Wing Connoisseurs with Irresistible Menu Offerings and Flavors

Thighstop, a new virtual brand launched on June 21, 2021, offers chicken thigh dishes as an alternative to chicken wings amid concerns of a potential shortage.

Rhea-AI Summary

Thighstop, a new virtual brand launched on June 21, 2021, offers chicken thigh dishes as an alternative to chicken wings amid concerns of a potential shortage. With over 1,400 locations, the brand provides flavorful options like bone-in and breaded boneless thighs, available through Thighstop.com and DoorDash. Customers can enjoy thighs in 11 distinct flavors inspired by Wingstop. CEO Charlie Morrison emphasizes Thighstop's goal of delivering familiar dining experiences conveniently, catering to a growing consumer demand for flavorful chicken offerings.

Positive

• New virtual brand, Thighstop, launched with over 1,400 locations.
• Offers unique chicken thigh options amid potential wing shortages.
• Menu features 11 bold flavors similar to Wingstop's offerings.
• Partnership with DoorDash for convenient delivery and carryout.

Negative

• None.

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DALLAS, June 21, 2021 /PRNewswire/ -- Thighstop, the new thigh concept with more than 1,400 locations nationwide, is addressing consumer's fear of a chicken wing shortage head-on by hacking chicken wing brand Wingstop (NASDAQ: WING) and giving thighs the attention they deserve. Beginning today, fans nationwide can enjoy tasty new options available on Thighstop.com and through the brand's exclusive delivery partner DoorDash.

With a focused menu designed to keep taste buds craving more, Thighstop encourages guests to try thighs, which are one of the juiciest and most flavorful parts of the chicken. Chicken fans can now enjoy delicious, crispy thighs, served naked and sauced and tossed in 11 bold, distinctive and craveable flavors – the same 11 flavors that catapulted Wingstop to flavor fame. In addition to bone-in thighs, Thighstop is also introducing breaded boneless thighs – a more juicy, flavorful take on Wingstop's popular boneless wings. To round it out, Wingstop's signature freshly-made ranch and blue cheese dips, fresh-cut seasoned fries, fried corn and rolls are also up for grabs via Thighstop.

"Wingstop pioneered the concept of chicken wings as a center-of-the-plate item. Although Thighstop is in its infancy, we've been exploring bone-in and boneless thighs as center-of-the-plate options for some time now as a way to offer fans new ways to enjoy Wingstop's bold, distinctive and craveable flavors," said Charlie Morrison, CEO of Thighstop. "We're excited to bring Thighstop to the masses in a way that's familiar and convenient to consumers by providing the option of delivery or carryout through our delivery partner DoorDash."

Fans can get their hands on juicy thighs by visiting Thighstop.com.

About Thighstop

Founded June 21, 2021, and headquartered in Dallas, TX, Thighstop is offered at more than 1,400 locations nationwide. The Thigh Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and offering of classic thighs and boneless thighs, always cooked to order and hand sauced-and-tossed in fans' choice of 11 bold, distinctive flavors. Thighstop's menu also features signature sides including fresh-cut, seasoned fries and freshly-made ranch and bleu cheese dips.

For more information visit www.Thighstop.com.

Media Contact
Megan Sprague
972-331-9155
Media@Thighstop.com
Click here for media assets

Investor Contacts
Alex Kaleida and Susana Arevalo
972-331-8484
IR@Thighstop.com

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SOURCE Thighstop

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Thighstop and when was it launched?

Thighstop is a new virtual brand focusing on chicken thighs, launched on June 21, 2021.

How many locations does Thighstop operate?

Thighstop operates at more than 1,400 locations nationwide.

What menu options does Thighstop offer?

Thighstop offers bone-in and breaded boneless thighs in 11 distinct flavors.

How can customers order from Thighstop?

Customers can order from Thighstop via Thighstop.com or through DoorDash.

What is the connection between Thighstop and Wingstop?

Thighstop's menu features flavors inspired by Wingstop, focusing on chicken thighs as an alternative.