Wingstop Expands Hot Honey Lineup with New Trio of Flavors
Wingstop (NASDAQ: WING) launched a limited-time Hot Honey Trio on Jan. 20, 2026, adding Hot Honey Rub, Saucy Sriracha Hot Honey and Sweet Garlic Hot Honey to its menu.
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Rhea-AI Summary
Wingstop (NASDAQ: WING) launched a limited-time Hot Honey Trio on Jan. 20, 2026, adding Hot Honey Rub, Saucy Sriracha Hot Honey and Sweet Garlic Hot Honey to its menu.
All three varieties are made to order and available nationwide at Wingstop locations, the Wingstop app and Wingstop.com. Hot Honey Rub is the returning fan favorite; Saucy Sriracha Hot Honey adds sriracha heat; Sweet Garlic Hot Honey pairs garlic with honey and a touch of heat. The company framed the trio as a way for guests to compare flavors, share wings and enjoy the menu for a limited time.
Details
News Market Reaction – WING
On Jan 20, the day this news came out, WING closed 2.20% below the previous close.
Data tracked by StockTitan Argus for the Jan 20 session.
Historical Context
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Set date for Q4 and full-year 2025 earnings release and call.
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Announced opening of 3,000th restaurant and 50% footprint growth in two years.
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Rolled out Fiery Lime limited‑time flavor with branded tequila pairing.
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Reported Q3 2025 growth in sales, revenue and record Adjusted EBITDA.
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Scheduled Q3 2025 earnings release and conference call details.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
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Three craveable takes on Hot Honey give fans three ways to find their perfect match
First introduced only a couple of years ago, Hot Honey Rub has already become a clear fan favorite, and now the brand is dialing it up. Whether guests stay loyal to the original or cheat on their favorite, the trio delivers bold flavor for every moment, from game day to date night.
Built around the idea that finding the right flavor is a lot like finding the right match, the Hot Honey Trio invites fans and their crew to explore, compare and pick their favorite – or skip the choice entirely and love all three.
- Hot Honey Rub – the classic dry rub delivering balanced heat and sweetness.
- Saucy Sriracha Hot Honey – a fiery, saucy take on the OG, kicked up with sriracha heat.
- Sweet Garlic Hot Honey – a savory-sweet choice layered with garlic, honey and a touch of familiar heat.
"Hot Honey fans are passionate, and we wanted to give them more ways to indulge," said Michael Skipworth, President and CEO of Wingstop. "Here's our official apology — we're sorry that choosing your favorite hot honey just got harder. The good news is, at Wingstop, you don't have to choose."
The Hot Honey Trio isn't just about flavor. It's about the experience of finding your favorite, sharing wings with your crew and turning everyday moments into something bigger. The lineup is available now for a limited time at Wingstop locations nationwide and through the Wingstop app and Wingstop.com.
About Wingstop
Founded in 1994 and headquartered in
Media Contact
Kyra Harbert
media@wingstop.com
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SOURCE Wingstop Restaurants Inc.
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