Wingstop Expands Hot Honey Lineup with New Trio of Flavors
Rhea-AI Summary
Wingstop (NASDAQ: WING) launched a limited-time Hot Honey Trio on Jan. 20, 2026, adding Hot Honey Rub, Saucy Sriracha Hot Honey and Sweet Garlic Hot Honey to its menu.
All three varieties are made to order and available nationwide at Wingstop locations, the Wingstop app and Wingstop.com. Hot Honey Rub is the returning fan favorite; Saucy Sriracha Hot Honey adds sriracha heat; Sweet Garlic Hot Honey pairs garlic with honey and a touch of heat. The company framed the trio as a way for guests to compare flavors, share wings and enjoy the menu for a limited time.
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News Market Reaction
On the day this news was published, WING declined 2.20%, reflecting a moderate negative market reaction. This price movement removed approximately $161M from the company's valuation, bringing the market cap to $7.16B at that time.
Data tracked by StockTitan Argus on the day of publication.
Market Reality Check
Peers on Argus
WING’s prior move of +2.06% contrasted with mixed peers: CAVA +0.17%, BROS +1.89%, while EAT -5.44%, SHAK -2.18%, CAKE -1.45%. No broad restaurant-sector alignment around this flavor-focused news.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 16 | Earnings date notice | Neutral | +2.1% | Set date for Q4 and full-year 2025 earnings release and call. |
| Nov 26 | Development milestone | Positive | -1.5% | Announced opening of 3,000th restaurant and 50% footprint growth in two years. |
| Nov 13 | New flavor launch | Positive | -2.6% | Rolled out Fiery Lime limited‑time flavor with branded tequila pairing. |
| Nov 04 | Earnings results | Positive | +10.9% | Reported Q3 2025 growth in sales, revenue and record Adjusted EBITDA. |
| Sep 30 | Earnings date notice | Neutral | -0.1% | Scheduled Q3 2025 earnings release and conference call details. |
Operational and flavor launches have produced mixed price reactions, while solid quarterly earnings coincided with a strong positive move.
Over the last few months, Wingstop reported notable growth and expansion. Q3 2025 results on Nov 4 showed revenue of $175.7 million, net income of $28.5 million, and 114 net new restaurants, with a 10.86% positive price reaction. Development news such as the 3,000th restaurant on Nov 26 and limited‑time flavors like Fiery Lime on Nov 13 drew negative next‑day moves. The latest earnings-date announcement on Jan 16, 2026 coincided with a +2.06% move, framing today’s Hot Honey flavor expansion against a backdrop of steady unit growth and selective strong reactions to financial updates.
Market Pulse Summary
This announcement introduces the Hot Honey Trio as a limited‑time extension of a proven fan‑favorite flavor, emphasizing brand engagement rather than new financial targets. Prior updates highlighted strong Q3 2025 performance with $175.7 million in revenue, record Adjusted EBITDA, and continued unit expansion, including the 3,000th restaurant. Against that backdrop, this news mainly reinforces Wingstop’s flavor‑innovation strategy. Metrics to watch in future disclosures include same‑store sales trends, unit growth, and any commentary on traffic uplift from such promotions.
AI-generated analysis. Not financial advice.
Three craveable takes on Hot Honey give fans three ways to find their perfect match
First introduced only a couple of years ago, Hot Honey Rub has already become a clear fan favorite, and now the brand is dialing it up. Whether guests stay loyal to the original or cheat on their favorite, the trio delivers bold flavor for every moment, from game day to date night.
Built around the idea that finding the right flavor is a lot like finding the right match, the Hot Honey Trio invites fans and their crew to explore, compare and pick their favorite – or skip the choice entirely and love all three.
- Hot Honey Rub – the classic dry rub delivering balanced heat and sweetness.
- Saucy Sriracha Hot Honey – a fiery, saucy take on the OG, kicked up with sriracha heat.
- Sweet Garlic Hot Honey – a savory-sweet choice layered with garlic, honey and a touch of familiar heat.
"Hot Honey fans are passionate, and we wanted to give them more ways to indulge," said Michael Skipworth, President and CEO of Wingstop. "Here's our official apology — we're sorry that choosing your favorite hot honey just got harder. The good news is, at Wingstop, you don't have to choose."
The Hot Honey Trio isn't just about flavor. It's about the experience of finding your favorite, sharing wings with your crew and turning everyday moments into something bigger. The lineup is available now for a limited time at Wingstop locations nationwide and through the Wingstop app and Wingstop.com.
About Wingstop
Founded in 1994 and headquartered in
Media Contact
Kyra Harbert
media@wingstop.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/wingstop-expands-hot-honey-lineup-with-new-trio-of-flavors-302664857.html
SOURCE Wingstop Restaurants Inc.
FAQ
What is the Hot Honey Trio Wingstop launched on Jan. 20, 2026 (WING)?
Where can I buy Wingstop's Hot Honey Trio (WING) and when is it available?
How does Saucy Sriracha Hot Honey differ from Hot Honey Rub at Wingstop (WING)?
Is Wingstop's Sweet Garlic Hot Honey (WING) spicy or savory?
Did Wingstop (WING) say the Hot Honey Rub was a fan favorite?
Can I order all three Hot Honey flavors together from Wingstop (WING)?
