Wipro to Power HanesBrands’ GenAI-led IT 2.0 Transformation

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10/29/2025 - 08:56 AM

EAST BRUNSWICK, N.J. & BENGALURU, India--(BUSINESS WIRE)-- Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading AI-powered technology services and consulting company, has signed* a multi-year strategic agreement with HanesBrands Inc., a global leader in iconic apparel brands. Leveraging the Wipro Intelligence^TMWINGS platform, Wipro expects to transform HanesBrands’ IT infrastructure and cybersecurity operations with an AI-first approach.

This engagement marks a significant milestone in HanesBrands’ strategic IT 2.0 transformation initiative, which moves the company to a unified, AI-led managed services model. As part of this first-of-its-kind engagement, Wipro will leverage the WINGS Operations AI platform under Wipro Intelligence^TM – a unified suite of AI-powered platforms, solutions and transformative offerings - to streamline operations, improve regulatory compliance, and enhance the overall IT experience for HanesBrands’ consumers, suppliers, and employees, ultimately leading to cost reductions in IT operations.

Wipro will also strengthen HanesBrands’ security posture by enabling AI-powered predictive and preventive operations and automation of security workflows to improve incident resolution times. Additionally, Wipro will help HanesBrands manage regulatory compliance and minimize business disruption through greater operational stability.

“The engagement with Wipro is a key step in our journey to transform our IT operations and deliver better experiences for our customers and partners,” said Scott Pleiman, HanesBrands’ Chief Strategy, Transformation, Analytics and Technology Officer. “Wipro’s AI-led approach and deep domain expertise will help us drive innovation and achieve measurable business outcomes.”

As part of this engagement, HanesBrands will also have access to the Wipro Innovation Network- encompassing Innovation Labs, AI native companies, Wipro Ventures, Academia, and technology partners—enabling long-term co-creation of solutions to address specific challenges. HanesBrands will benefit from ongoing innovation with Wipro's proven expertise and capabilities.

“We are proud to be a strategic partner to HanesBrands in their IT transformation journey,” said Shiva Jayaraman, SVP and Sector Head – Consumer Business, Americas 1, Wipro Limited. “Continuing our ongoing relationship, this new engagement will allow us to bring the Wipro Intelligence^TM suite to HanesBrands, increasing their operational agility and resilience through AI-powered platforms, solutions and transformative offerings. Ultimately, Wipro’s consulting-led, AI-powered approach will drive accelerated innovation in operations, enabling HanesBrands to unlock new value and new growth opportunities.”

*This deal was mentioned in Wipro Limited's financial results announcement press release, dated July 17, 2025, for the quarter-ended June 30, 2025, with a description of HanesBrands, but without naming the company.

About Wipro Limited

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading AI-powered technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our consulting-led approach and the Wipro Intelligence™ unified suite of AI-powered platforms, solutions and transformative offerings, we help clients realize their boldest ambitions and build intelligent, sustainable businesses. The Wipro Innovation Network— part of the Wipro Intelligence™ suite—underpins our commitment to client-centric co-innovation and co-creation by bringing together capabilities from the innovation labs and partner ecosystems, academia, and global tech communities. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.

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