Worksport Forms Strategic Partnership with Patriot Automotive Technologies to Accelerate Nationwide Expansion and Drive Millions in Annual Recurring Revenue
Worksport (NASDAQ: WKSP) has formed a strategic partnership with Patriot Automotive Technologies to expand its nationwide distribution network. The collaboration will see Worksport's tonneau covers, including the popular AL4 premium cover, sold through Patriot's network of over 200 dealer locations across the United States.
Key highlights of the partnership:
- Expected to generate multi-million dollar annual recurring revenue in 2025
- Builds on Worksport's recent 64% dealer network growth in Q1 2025
- Strengthens Worksport's position as a U.S.-based manufacturer of premium automotive accessories
The partnership aims to support local brick-and-mortar dealers while providing American-made tonneau covers. Worksport plans to announce additional partnerships and upcoming launches of its clean-tech products, including the SOLIS Solar Tonneau Cover and COR Portable Energy System.
Worksport (NASDAQ: WKSP) ha stretto una partnership strategica con Patriot Automotive Technologies per ampliare la sua rete di distribuzione a livello nazionale. Grazie a questa collaborazione, i copertoni per cassoni di Worksport, incluso il popolare modello premium AL4, saranno venduti attraverso la rete di oltre 200 concessionari di Patriot negli Stati Uniti.
Punti chiave della partnership:
- Si prevede un fatturato ricorrente annuo multimilionario entro il 2025
- Si basa sulla crescita del 64% della rete di concessionari di Worksport nel primo trimestre 2025
- Rafforza la posizione di Worksport come produttore statunitense di accessori automobilistici premium
La collaborazione mira a sostenere i concessionari locali fisici offrendo copertoni prodotti negli Stati Uniti. Worksport prevede di annunciare ulteriori partnership e il lancio imminente dei suoi prodotti clean-tech, tra cui il SOLIS Solar Tonneau Cover e il COR Portable Energy System.
Worksport (NASDAQ: WKSP) ha establecido una alianza estratégica con Patriot Automotive Technologies para expandir su red de distribución a nivel nacional. Esta colaboración permitirá que las cubiertas de caja de Worksport, incluyendo la popular cubierta premium AL4, se vendan a través de la red de más de 200 concesionarios de Patriot en Estados Unidos.
Puntos clave de la alianza:
- Se espera generar ingresos recurrentes anuales multimillonarios en 2025
- Se basa en el crecimiento del 64% de la red de concesionarios de Worksport en el primer trimestre de 2025
- Fortalece la posición de Worksport como fabricante estadounidense de accesorios automotrices premium
La alianza busca apoyar a los concesionarios locales físicos mientras ofrece cubiertas de caja fabricadas en Estados Unidos. Worksport planea anunciar más asociaciones y próximos lanzamientos de sus productos de tecnología limpia, incluyendo el SOLIS Solar Tonneau Cover y el COR Portable Energy System.
Worksport (NASDAQ: WKSP)는 Patriot Automotive Technologies와 전략적 파트너십을 맺어 전국 유통망을 확장합니다. 이번 협력을 통해 Worksport의 톤오 커버, 인기 있는 AL4 프리미엄 커버를 포함하여 Patriot의 미국 내 200개 이상의 딜러망을 통해 판매할 예정입니다.
파트너십 주요 내용:
- 2025년 연간 수백만 달러의 반복 수익 예상
- 2025년 1분기 Worksport 딜러망 64% 성장에 기반
- 프리미엄 자동차 액세서리의 미국 제조업체로서 Worksport의 입지 강화
이번 파트너십은 현지 오프라인 딜러를 지원하고 미국산 톤오 커버를 제공하는 데 목적이 있습니다. Worksport는 SOLIS Solar Tonneau Cover와 COR Portable Energy System 등 친환경 기술 제품의 추가 파트너십 및 출시 계획을 발표할 예정입니다.
Worksport (NASDAQ : WKSP) a établi un partenariat stratégique avec Patriot Automotive Technologies afin d'élargir son réseau de distribution à l'échelle nationale. Cette collaboration permettra la vente des couvertures de benne de Worksport, y compris la populaire couverture premium AL4, via le réseau de plus de 200 concessionnaires de Patriot aux États-Unis.
Points clés du partenariat :
- Prévision de revenus récurrents annuels de plusieurs millions de dollars en 2025
- Appuie la croissance de 64 % du réseau de concessionnaires de Worksport au premier trimestre 2025
- Renforce la position de Worksport en tant que fabricant américain d'accessoires automobiles haut de gamme
Le partenariat vise à soutenir les concessionnaires locaux physiques tout en proposant des couvertures de benne fabriquées aux États-Unis. Worksport prévoit d'annoncer d'autres partenariats ainsi que le lancement prochain de ses produits propres, notamment la SOLIS Solar Tonneau Cover et le COR Portable Energy System.
Worksport (NASDAQ: WKSP) hat eine strategische Partnerschaft mit Patriot Automotive Technologies geschlossen, um sein landesweites Vertriebsnetz auszubauen. Im Rahmen der Zusammenarbeit werden Worksports Tonneau-Abdeckungen, darunter die beliebte AL4 Premium-Abdeckung, über das Netzwerk von Patriot mit über 200 Händlerstandorten in den USA verkauft.
Wichtige Höhepunkte der Partnerschaft:
- Erwartete Erzielung von jährlich wiederkehrenden Umsätzen in Millionenhöhe im Jahr 2025
- Baut auf dem 64%igen Wachstum des Händlernetzes von Worksport im ersten Quartal 2025 auf
- Stärkt Worksports Position als US-amerikanischer Hersteller von hochwertigen Autozubehörteilen
Die Partnerschaft zielt darauf ab, lokale stationäre Händler zu unterstützen und gleichzeitig in den USA hergestellte Tonneau-Abdeckungen anzubieten. Worksport plant, weitere Partnerschaften und bevorstehende Markteinführungen seiner Clean-Tech-Produkte, darunter die SOLIS Solar Tonneau Cover und das COR Portable Energy System, anzukündigen.
- Partnership with Patriot Automotive Technologies adds 200+ dealer locations nationwide
- Expected multi-million dollar annual recurring revenue stream in 2025
- 64% dealer network growth achieved in Q1 2025
- Strong demand reported for AL4 tonneau cover product
- Manufacturing based in U.S., reducing supply chain risks
- Expansion of B2B distribution network enhances market presence
- No specific revenue figures or financial projections provided
- Actual sales performance through new partnership yet to be proven
- Heavy dependence on single distribution partner for growth
Insights
Worksport's partnership with Patriot adds 200+ dealers, projected to generate multi-million dollar recurring revenue in 2025, accelerating growth trajectory.
Worksport's strategic partnership with Patriot Automotive Technologies marks a significant expansion of its B2B distribution footprint. The company will now distribute its premium tonneau covers, including the popular AL4 model, through Patriot's network of over 200 dealer locations nationwide.
This collaboration is projected to evolve into a multi-million dollar annually recurring revenue source within 2025, providing Worksport with stable, predictable cash flows and strengthening its path to sustained profitability. This development builds upon Worksport's already impressive 64
The financial implications extend beyond immediate revenue. By partnering with an established national distributor, Worksport gains instant market access without the capital expenditure typically associated with such expansion. For manufacturing companies, securing stable recurring revenue significantly enhances financial stability and forecasting accuracy.
This partnership reinforces Worksport's commitment to U.S.-based manufacturing and distribution, potentially creating operational efficiencies while positioning the company in the premium segment of the automotive accessories market - typically associated with higher profit margins and brand value appreciation.
Partnership optimizes distribution through Patriot's 200+ dealers, creating efficient channel expansion while maintaining US-based manufacturing advantages.
The partnership between Worksport and Patriot Automotive Technologies represents textbook distribution channel optimization. By leveraging Patriot's established network of over 200 dealer locations, Worksport instantly multiplies its market presence without the logistical challenges and capital requirements typically needed for such expansion.
This arrangement creates significant operational efficiencies in the supply chain. Rather than managing relationships with hundreds of individual dealers, Worksport can streamline its distribution, inventory management, and support services through a single partnership. This consolidation reduces administrative overhead while improving demand forecasting accuracy - critical factors for manufacturing profitability.
The initial focus on distributing the AL4 premium cover suggests a strategic rollout beginning with proven high-demand products. This approach minimizes risk while establishing the supply chain infrastructure needed for future expansion, including Worksport's upcoming SOLIS Solar Tonneau Cover and COR Portable Energy System.
Worksport's commitment to U.S.-based manufacturing paired with expanded domestic distribution creates a more responsive supply chain. This arrangement reduces logistics complexity and transportation costs while maintaining quality control - essential for premium products in the automotive accessories market.
Patriot’s 200+ U.S. Dealer Network Expected to Sell Worksport-Made Products, Marking a Major Growth Milestone.
West Seneca, New York, April 29, 2025 (GLOBE NEWSWIRE) -- Worksport Ltd. (NASDAQ: WKSP) (“Worksport” or the “Company”), a U.S. based manufacturer and innovator of hybrid and clean energy solutions for the light truck, overlanding, and global consumer goods sectors, is pleased to announce a major expansion of its business-to-business (B2B) network. The Company has partnered with Patriot Automotive Technologies, a leader in automotive aftermarket accessories and customizations. This strategic relationship will see Worksport’s innovative line of tonneau covers, sold through Patriot’s network of over 200 dealer locations nationwide.
Patriot has begun distributing Worksport’s innovative tonneau covers, including a version of the highly popular AL4 premium cover, across its network. With further expansion plans already underway for the dealer group, this partnership marks a significant step forward in Worksport’s ongoing B2B growth strategy. Given the large volume of new locations strategically added, Worksport expects this partnership to be a healthy source of reoccurring revenue, with meaningful initial orders.
Figure 1: Patriot Liner’s 200+ Dealer Locations
Strategic Partnership Highlights:
- Significant Revenue Opportunity: This collaboration is projected to evolve into a multi-million dollar annually reoccurring revenue source within 2025, providing Worksport with stable, predictable cash flows and strengthening its path to sustained profitability while simultaneously enhancing Patriot Automotive Technologies’ portfolio of high-demand aftermarket products.
- Nationwide Reach with a Trusted Partner: Patriot Automotive Technologies' extensive, trusted dealer network is expected to bring Worksport’s premium products to truck owners across the U.S., significantly boosting Worksport’s dealer footprint. This move builds on last week’s announcement of a
64% dealer network growth in Q1 2025, fueled primarily by strong demand for the AL4 tonneau cover.
Continued Growth and Future Partnerships:
Partnering with Patriot Automotive Technologies underscores Worksport’s ongoing strategy of aggressively growing its U.S.-based distribution channels, further validating its position as a premier supplier of U.S.-made automotive accessories. Worksport remains actively engaged in additional strategic partnerships and distribution channels that leverage its commitment to quality, innovation, and domestic manufacturing.
Steven Rossi, CEO of Worksport, commented:
“Securing this partnership with a respected national dealer group like Patriot Liner, is a major milestone for Worksport. We believe it will accelerate our growth, drive recurring revenue, and strengthen our position as the go-to manufacturer for premium, U.S.-made tonneau covers. Looking ahead, we aim to expand with additional influential distribution partners and continue building shareholder value. Our commitment remains firm: to support local brick-and-mortar dealers—the backbone of the American economy—by providing high-quality, American-made tonneau covers, unparalleled service, and marketing, driving a turnkey value and support for the entire Worksport ecosystem”
Looking Ahead:
Worksport anticipates providing further updates in the coming weeks and months regarding additional partnerships and key business developments, including the upcoming launch of its innovative clean-tech products, the SOLIS Solar Tonneau Cover and the COR Portable Energy System.
Learn more, here: https://investors.worksport.com
Stay tuned for more information and join our mailing list to stay up to date with the latest. Join Worksport’s Newsletter
About Patriot Automotive Technologies
Patriot Automotive Technologies, a division of Patriot Liner based in Madisonville, Louisiana, specializes in private-labeled automotive aftermarket accessories, including the new Patriot BC-1 Tonneau Cover. Patriot Liner, founded by father and son veterans with over 30 years of industry experience, is recognized as a premier U.S. supplier of Polyurea-based spray-on bedliners, serving a network of over 200 dealers nationwide. Alongside its sister divisions—Patriot Fleet Solutions and Patriot Rust Defense—Patriot Automotive Technologies delivers high-quality customization and upfitting services for retail and fleet customers. Learn more at patriotliner.com, patriotautotech.com, or patriot-fs.com.
About Worksport
Worksport Ltd. (Nasdaq: WKSP), through its subsidiaries, designs, develops, manufactures, and owns the intellectual property on a variety of tonneau covers, solar integrations, portable power systems, and clean heating & cooling solutions. Worksport has an active partnership with Hyundai for the SOLIS Solar cover. Additionally, Worksport’s hard-folding cover, designed and manufactured in-house, is compatible with all major truck models and is gaining traction with newer truck makers including the electric vehicle (EV) sector. Worksport seeks to capitalize on the growing shift of consumer mindsets towards clean energy integrations with its proprietary solar solutions, mobile energy storage systems (ESS), and Cold-Climate Heat Pump (CCHP) technology. Terravis Energy’s website is terravisenergy.com.
For more information, please visit investors.worksport.com.
Connect with Worksport
Please follow the Company’s social media accounts on X (previously Twitter), Facebook, LinkedIn, YouTube, and Instagram (collectively, the “Accounts”), the links of which are links to external third-party websites, as well as sign up for the Company’s newsletters at investors.worksport.com. The Company does not endorse, ensure the accuracy of, or accept any responsibility for any content on these third-party websites other than content published by the Company.
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Investors and others should note that the Company announces material financial information to our investors using our investor relations website, press releases, Securities and Exchange Commission (“SEC”) filings, and public conference calls and webcasts. The Company also uses social media to announce Company news and other information. The Company encourages investors, the media, and others to review the information the Company publishes on social media.
The Company does not selectively disclose material non-public information on social media. If there is any significant financial information, the Company will release it broadly to the public through a press release or SEC filing prior to publishing it on social media.
For additional information, please contact:
Investor Relations, Worksport Ltd. T: 1 (888) 554-8789 -128 W: investors.worksport.com W: www.worksport.com E: investors@worksport.com
Forward-Looking Statements
The information contained herein may contain “forward‐looking statements.” Forward‐looking statements reflect the current view about future events. When used in this press release, the words “anticipate,” “believe,” “estimate,” “scheduled,” “expect,” “future,” “intend,” “plan,” “project,” “envisioned,” “should," or the negative of these terms and similar expressions, as they relate to us or our management, identify forward‐looking statements. These statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: (i) supply chain delays; (ii) acceptance of our products by consumers; (iii) delays in or nonacceptance by third parties to sell our products; and (iv) competition from other producers of similar products. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company’s filings with the SEC, including, without limitation, our latest Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC’s web site at www.sec.gov. As a result of these matters, changes in facts, assumptions not being realized or other circumstances, the Company’s actual results may differ materially from the expected results discussed in the forward-looking statements contained in this press release. The forward-looking statements made in this press release are made only as of the date of this press release, and the Company undertakes no obligation to update them to reflect subsequent events or circumstances.
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FAQ
How many dealer locations will distribute Worksport (WKSP) tonneau covers through the Patriot Automotive partnership?
What is the expected revenue impact of WKSP's partnership with Patriot Automotive in 2025?
Which Worksport products will be distributed through Patriot Automotive's dealer network?
How much did Worksport's dealer network grow in Q1 2025?
What upcoming product launches are planned for Worksport (WKSP)?
