PROCTER & GAMBLE BRINGS RELIEF TO MISSISSIPPI RESIDENTS AFFECTED BY SEVERE WINTER STORM

Rhea-AI Summary

Procter & Gamble is activating its disaster relief program to support Mississippi residents impacted by a severe winter storm, partnering with Walmart (WMT) and Matthew 25: Ministries. Free Tide Loads of Hope laundry services, mobile shower trailers, and personal care kits will be available in Oxford and Ripley beginning January 30, 2026, while supplies and daily capacity last.

Locations: Walmart Supercenter #699, 2530 Jackson Ave W., Oxford, MS; Walmart #176, 822 City Ave S., Ripley, MS. Hours begin Jan 30 with 2pm–5pm opening and 9am–5pm daily operation (or until capacity reached).

News Market Reaction – WMT

+4.13%

1 alert

+4.13% News Effect

On the day this news was published, WMT gained 4.13%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Laundry limit: 2 loads per household Shower units per trailer: 5 private bathroom/shower units ADA-compliant units: 1 ADA-compliant unit per trailer +5 more

8 metrics

Laundry limit 2 loads per household Tide Loads of Hope disaster relief service

Shower units per trailer 5 private bathroom/shower units Disaster relief shower trailers in Oxford and Ripley

ADA-compliant units 1 ADA-compliant unit per trailer Accessible shower/bathroom in each trailer

Oxford Walmart store Walmart Supercenter #699 Disaster relief location at 2530 Jackson Ave W., Oxford, MS

Ripley Walmart store Walmart #176 Disaster relief location at 822 City Ave S., Ripley, MS

Friday operating window 2pm to 5pm Initial disaster relief operating hours on January 30

Daily operating hours 9am to 5pm Ongoing daily hours until capacity is reached

Severance payments $2,820,000 Payments to Kathryn McLay over two years post-separation

Market Reality Check

Price: $122.99 Vol: Volume 21,368,212 is 0.47...

low vol

$122.99 Last Close

Volume Volume 21,368,212 is 0.47x the 20-day average of 45,700,991. low

Technical Trading above 200-day MA with price at 119.14 vs MA(200) at 103.03, near 52-week high of 121.62.

Peers on Argus

WMT gained 1.47% with most peers higher: TGT +2.56%, DG +2.37%, DLTR +1.35%, BJ ...

WMT gained 1.47% with most peers higher: TGT +2.56%, DG +2.37%, DLTR +1.35%, BJ +2.71%, while COST slipped 0.9%, suggesting a broader positive discount/club retail tone.

Historical Context

5 past events · Latest: Jan 27 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 27	Sports partnership	Positive	-0.6%	Launch of Walmart Saturday Showdown MLS marquee match series on Apple TV.
Jan 20	Marketplace expansion	Positive	-0.8%	Premium Musical Instrument Shop launch and strong Marketplace growth metrics.
Jan 16	Leadership changes	Neutral	+0.4%	Executive Council reshuffle with John Furner becoming president and CEO.
Jan 15	Executive departure	Negative	+0.4%	Announcement of Kathryn McLay’s planned departure from Walmart.
Jan 14	New supercenter	Positive	-0.3%	Opening of new Eastvale Supercenter with added services and jobs.

Pattern Detected

Recent news—partnerships, marketplace expansion, store openings, and leadership moves—has often been followed by modest share price moves that frequently diverge from the generally positive strategic tone.

Recent Company History

Over the past month, Walmart announced a new Eastvale Supercenter creating about 300 jobs, an executive departure, a major leadership reshuffle effective Feb 1, 2026, a Premium Musical Instrument Shop on Marketplace alongside 14 straight quarters of double‑digit growth, and an MLS partnership for the Walmart Saturday Showdown. Despite mostly growth- and brand-focused updates, share reactions were mixed, with several positive developments followed by small negative moves.

Market Pulse Summary

This announcement highlights Walmart’s role as a logistical hub in disaster response, hosting Tide L...

Analysis

This announcement highlights Walmart’s role as a logistical hub in disaster response, hosting Tide Loads of Hope laundry and shower services at stores in Oxford and Ripley, MS. It adds to a series of recent brand, marketplace, and community initiatives. Investors tracking Walmart may monitor how such corporate citizenship efforts complement strategic moves like new formats and partnerships, alongside ongoing leadership changes and related compensation disclosures in recent SEC filings.

Key Terms

ada-compliant, humanitarian aid, disaster relief, pampers, +2 more

6 terms

ada-compliant technical

"Each trailer has five private bathroom/shower units, one of which is ADA-compliant"

Meeting ADA-compliant standards means a product, website, building or service has been designed or modified so people with disabilities can use it — for example, ramps, readable fonts, keyboard navigation, or captioned videos. For investors this matters because compliance reduces legal and regulatory risk, broadens the potential customer base, and can require one-time or ongoing costs; think of it like installing ramps and clear signage to welcome more customers and avoid fines.

humanitarian aid technical

"Matthew 25: Ministries, an international humanitarian aid and disaster relief organization."

Humanitarian aid is material, medical and logistical support provided to people suffering from crises such as natural disasters, armed conflict, or mass displacement. It matters to investors because funding flows, contract awards, supply‑chain shifts and reputational effects tied to aid can change demand for goods and services, alter costs and create short‑term business opportunities or risks — like emergency plumbing that reroutes resources when a city’s pipes burst.

disaster relief technical

"an international humanitarian aid and disaster relief organization."

Emergency aid and services provided by governments, charities, insurers, and companies to help people, businesses, and infrastructure recover after natural or man-made catastrophes. For investors it matters because disaster relief can change a company’s short-term costs, insurance payouts, supply-chain disruptions, and public reputation, acting like an emergency safety net that alters near-term cash flow and longer-term risk and recovery timelines.

pampers technical

"and a Pampers diaper changing station."

Pampers is a well-known brand of disposable diapers and related baby-care products used by parents for infant hygiene and comfort. For investors, the brand represents a steady, everyday consumer product line whose sales, pricing power, and market share give insight into household spending, brand loyalty, and predictable cash flow—similar to a staple item people buy repeatedly, like toothpaste or toilet paper.

non-compete regulatory

"The agreement includes a two-year non-compete and a six-month non-solicitation"

A non-compete is a contract clause that prevents an employee, executive, or seller from working for or starting a rival business for a set time and area after leaving a company. It matters to investors because it protects the value of intellectual property, customer relationships and key personnel—like putting a temporary fence around a company’s customers and know‑how—while also creating legal and operational constraints that can affect talent mobility and deal attractiveness.

rule 10b5-1 trading plan regulatory

"at a weighted average price ... per share under a pre-arranged Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

AI-generated analysis. Not financial advice.

Residents Can Access On-Site Showers and Tide Loads of Hope Laundry Services in Oxford and Ripley, MS

OXFORD, Miss. and RIPLEY, Miss., Jan. 30, 2026 /PRNewswire/ --

WHO:	Families, individuals, and responders in need of personal care items, cleaning products, laundry services, and shower services in the wake of the severe winter storm in Mississippi.
WHAT:	The P&G Disaster Relief Program is activating to support recovery efforts in Oxford, MS and Ripley, MS, in collaboration with Walmart and Matthew 25: Ministries, an international humanitarian aid and disaster relief organization.
	As part of our disaster response efforts, P&G's Tide Loads of Hope Mobile Laundry Unit, powered by Matthew 25: Ministries, will provide free, full-service laundry to affected residents and responders. People can bring clothes (up to two loads per household) to be washed, dried, and folded free of charge. All washable clothing types will be accepted, except for heavy bedding.
	Shower trailers will also be available to provide residents with hot showers. Each trailer has five private bathroom/shower units, one of which is ADA-compliant, and a Pampers diaper changing station. Individual personal care products including shampoo, conditioner, and body wash from P&G brands such as Pantene, Head & Shoulders, Olay, and Old Spice, and freshly laundered towels will be available for use on-site. All units are thoroughly cleaned and disinfected following each use.
	In partnership with Matthew 25: Ministries, P&G will also distribute free personal care kits with trusted everyday essentials and cleaning products to meet basic hygiene and home care needs directly in impacted neighborhoods.*
WHY:	A severe winter storm recently swept across the U.S., dumping sleet, freezing rain, and snow, causing subzero temperatures and widespread disruption. Mississippi has been particularly hard hit, with extensive power outages due to ice and snow accumulation, leaving many communities without essential products and services. The storm has caused significant challenges, including hazardous travel and extended power loss.
	P&G is working with Walmart and Matthew 25: Ministries to continue its long-standing commitment to help restore a sense of normalcy to communities most impacted by major disasters. Together, they assist people in need of clean laundry, showers, and personal care items in communities recovering from major disasters. These services are free and available to local families and first responders while supplies last.
WHERE:	Beginning on the afternoon of Friday, January 30, 2026, the team will collect laundry and deploy disaster relief vehicles providing shower and bathroom services at the below locations and times, until daily capacity has been reached.
	Oxford, MS: Walmart Supercenter #699. 2530 Jackson Ave W., Oxford, MS 38655
	Tide Loads of Hope laundry unit + shower trailer available
	Ripley, MS: Walmart #176. 822 City Ave S., Ripley, MS 38663
	Tide Loads of Hope laundry unit + shower trailer available
WHEN:	2pm to 5pm on Friday, January 30
	9am to 5pm operating daily (or until daily capacity is reached)
	For the most up-to-date information, please visit:
	Tide's Instagram: @tidelaundry
	Matthew 25: Ministries' website: https://m25m.org/disaster

*Personal care kits contain products from P&G brands such as Always, Crest, Ivory, Gillette, Head & Shoulders, Olay, Old Spice, Oral-B, Pantene, Secret, Tampax, and Venus.  Home and cleaning product brands include Bounty, Charmin, Dawn, Febreze, Mr. Clean, Pampers, Swiffer, Tide and Zevo. 

ABOUT P&G: P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.

ABOUT THE P&G DISASTER RELIEF PROGRAM: For decades, P&G has played a leading role in supporting communities impacted by natural disasters by mobilizing essential products and services from trusted P&G brands, in close partnership with nonprofit and retail partners. This includes Tide Loads of Hope, P&G's mobile laundry program launched in 2006, which offers free laundry services to families affected by disasters. Tide Loads of Hope has become a core component of P&G's disaster response efforts, with deployments in response to major emergencies across the United States. Please visit https://us.pg.com/ for the latest news and information about P&G and its brands.

ABOUT TIDE LOADS OF HOPE: For more than 15 years, Tide Loads of Hope has provided free laundry services to families affected by disasters. Created in the wake of Hurricane Katrina in 2005, Tide Loads of Hope is a mobile laundromat that can complete hundreds of loads of laundry per day. In partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization, the program has benefitted over 90,000 people across the U.S. and Canada.  For more information, please visit Tide's Instagram: @tidelaundry.

As a key component of Tide Ambition 2030, Tide has committed to expand its Loads of Hope program tenfold, providing clean clothes to millions of people in times of need, with a focus on communities most impacted by climate change. Learn more at https://tide.com/en-us/our-commitment/loads-of-hope. 

Media inquiries for P&G and Tide: Rachel Stand, Rachel.Stand@hillandknowlton.com

ABOUT MATTHEW 25: MINISTRIES: Matthew 25: Ministries rescues and reuses approximately 25,000,000 pounds of products each year and redistributes them to the poorest of the poor and disaster victims. Each year, Matthew 25: Ministries impacts the lives of more than 30,000,000 individuals throughout the United States and around the world. Matthew 25: Ministries is the TIME101 Honoree for 2025. Matthew 25 is included on Forbes' 2025 list of America's Top 100 Charities, is a 4-star nonprofit on Charity Navigator and has earned a Platinum-Level Candid Exchange seal. Matthew 25: Ministries is accredited by the Better Business Bureau through the "Wise Giving Alliance Standards."

For more information/media inquiries, contact Michelle Jones (mjones@m25m.org) at Matthew 25: Ministries (513) 793-6256, or visit  https://m25m.org/.

ABOUT WALMART: Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 270 million customers and members visit more than 10,750 stores and numerous eCommerce websites in 19 countries. With fiscal year 2025 revenue of $681 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

Media inquiries for Walmart.org: Contact media relations

 

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SOURCE Procter & Gamble

FAQ

What services is P&G offering in Oxford and Ripley, MS after the January 30, 2026 winter storm?

P&G is offering free full-service laundry, mobile shower trailers, and personal care kits to affected residents. According to P&G, Tide Loads of Hope will wash, dry, and fold up to two loads per household and shower trailers include ADA access and changing stations.

Where and when can Mississippi residents access Tide Loads of Hope and shower trailers (WMT locations)?

Services are available at Walmart Supercenter #699 in Oxford and Walmart #176 in Ripley starting Jan 30, 2026. According to P&G, initial collection begins the afternoon of Jan 30 with 2pm–5pm and then 9am–5pm daily or until daily capacity is reached.

Are there limits or restrictions on laundry and who can use the P&G relief services?

Each household may bring up to two laundry loads; heavy bedding is excluded from acceptance. According to P&G, services are free to families, individuals, and first responders until supplies and daily capacity are exhausted, and all units are cleaned after each use.

What items are included in the free personal care kits distributed by P&G and partners?

Personal care kits include everyday essentials and cleaning products from P&G brands like Crest, Pantene, Olay, Pampers, Tide, and Dawn. According to P&G, kits and on-site supplies aim to meet basic hygiene and home care needs for impacted neighborhoods.

How can residents get the latest updates about Tide Loads of Hope operations during the Mississippi storm recovery?

Residents can follow Tide's Instagram @tidelaundry and Matthew 25: Ministries' disaster page for updates on locations and capacity. According to P&G, those channels will provide the most current operating times and any location changes during the relief effort.