Walmart and Sam's Club 'Fight Hunger. Spark Change.' campaign kicks off 20 years of partnership with Feeding America
Rhea-AI Summary
Walmart and Sam's Club have launched their 12th annual Fight Hunger. Spark Change. campaign, marking 20 years of partnership with Feeding America. Running March 1-31, 2025, this initiative has helped secure over 2 billion meals for people facing hunger in local communities.
The partnership has generated approximately $271 million in donations, including $177 million from Walmart and the Walmart Foundation, and $95 million from customers and members. Since 2006, they have donated over 9 billion pounds of food to local food banks.
The campaign offers three ways to participate: purchasing participating products (generating donations of $0.10 per meal at Walmart and $0.50 at Sam's Club), donating at checkout, or contributing through Feeding America's campaign website. All donations remain local, supporting food banks within each store's community.
Positive
- Long-term successful charitable partnership demonstrating corporate social responsibility
- Significant food donation volume of 9 billion pounds since 2006
- Substantial financial contribution of $271 million to date
- $9.75 million new grant in 2024 expanding retail donation programs
Negative
- None.
News Market Reaction
On the day this news was published, WMT gained 1.88%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Now in its 12th year, the annual cause marketing campaign has helped Feeding America® partner food banks secure more than 2 billion meals* for people facing hunger in local communities.
The annual donation campaign, running March 1-31, kicks off a celebration of 20 years of partnership between Walmart, Sam's Club and Feeding America that's grown into one of the most transformative collaborations in the hunger relief space – with approximately
"Our extraordinary partnership is grounded in a shared belief that ending hunger in America is possible," said Claire Babineaux-Fontenot, Feeding America's CEO. "For two decades, Walmart and Sam's Club have brought bold, impactful ideas to the table, and executed them consistently and with purpose. We are grateful for all they've done and all that's to come."
The Fight Hunger. Spark Change. campaign will run online and in stores from March 1-March 31. Shoppers have three easy ways to support people facing hunger:
- For every participating product purchased in store or online at Walmart.com or SamsClub.com, the supplier will donate the monetary equivalent of at least one meal* (
$0.10 $0.50 - Donate at check-out in stores or clubs or online at Walmart.com and the Walmart app.
- Donate at Feeding America's Fight Hunger. Spark Change. campaign site at either www.FeedingAmerica.org/Walmart or www.FeedingAmerica.org/SamsClub.
During the campaign, all donations stay local. Sales-activated supplier donations and register donations are directed to a local Feeding America partner food bank located within a store or club's community. Since its inception in 2014, the campaign has helped to secure nearly 2 billion meals* for people facing hunger.
"For the past 20 years, Feeding America, Walmart and Sam's Club have collaborated to help people live better in the communities we serve. Together, we have supported the charitable meal system's ability to recover more food donations from retailers and use tech-powered solutions that help food banks and agencies serve more people," said Julie Gehrki, president of the Walmart Foundation and senior vice president at Walmart. "The Fight Hunger Spark Change. campaign is another way we build support for the fight against hunger by engaging our suppliers, customers and members to join us in giving to local food banks across the
Walmart and Feeding America's partnership began in the aftermath of Hurricane Katrina in 2005, when Walmart Foundation made a
In addition to more disaster relief support – including major gifts in the wake of Hurricanes Helene and Milton in 2024 – multi-year investments from Walmart and Walmart Foundation have helped fund Feeding America's efforts to maximize food sourcing and sharing, as well as to expand its capacity to source and distribute food more efficiently to households experiencing food insecurity.
Walmart and the Walmart foundation have funded retail agency capacity grants totaling
Those grants have helped equip programs like the Rolling Store Food Pantry, an agency partner of the Heart of Alabama Food Bank which has for years been operated out of a school bus in and around
"It's been a game changer for sure," Lynch said, noting the new trailer system helped distribute food to about 8,500 families in 2024. Beyond the increased frequency of pickups and pounds of food, the convenience of the new trailer affords Lynch and his fellow volunteers more capacity and more time to help their communities by standing up a sustainable program. "These grants are making an impact that's far-reaching and that's something you can't really put a number to," he said.
The 24 participating suppliers for this year's Fight Hunger. Spark Change campaign for Walmart include: B&G Foods, Inc., Ben's Original, Bush Brothers & Company, Celsius, The Coca-Cola Company, Conagra Foods, Dole Packaged Foods, LLC, Ferrero
The six participating suppliers for Sam's Club include: General Mills, Kellanova, Kodiak, Kraft Heinz, Nestlé and Unilever.
To learn more about the campaign, visit https://www.feedingamerica.org/campaigns/fight-hunger-spark-change.
*Currently,
Media Contact
Emily James
Feeding America
About Feeding America
Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more.
About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 270 million customers and members visit more than 10,750 stores and numerous eCommerce websites in 19 countries. With fiscal year 2025 revenue of
About Sam's Club
Sam's Club, the
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SOURCE Feeding America
FAQ
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