Trent Broberg joins Fullbay as CEO, succeeding Patrick McKittrick

Rhea-AI Summary

Fullbay, a platform for heavy-duty repair shops, has appointed Trent Broberg as its new CEO effective September 22, 2025, succeeding Patrick McKittrick. Broberg, who currently serves on Wabash's (NYSE: WNC) board of directors, brings extensive transportation industry experience from his previous roles as CEO of ACERTUS and COO at Truckstop.com.

McKittrick, who led Fullbay since 2021, oversaw significant company growth, including securing strategic investment from JMI Equity and Mainsail Partners. Under his leadership, the company expanded its offerings and strengthened customer relationships across North America. The transition is designed to ensure continuity while positioning Fullbay for future growth and innovation in the commercial repair industry.

Positive

• New CEO brings strong industry experience from ACERTUS, Truckstop.com, and Swift Transportation
• Strategic board connection with Wabash (NYSE: WNC), the largest trailer manufacturer in the US
• Company secured strategic growth investments from JMI Equity and Mainsail Partners under previous leadership

Negative

• Loss of experienced CEO Patrick McKittrick who led significant growth initiatives
• Potential disruption during leadership transition period

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• Trent Broberg brings a proven ability to blend logistics expertise and technology leadership
• Executive transition designed for continuity and future growth
• Patrick McKittrick to step away after four years of leading the company through a period of growth and innovation

PHOENIX, Sept. 24, 2025 /PRNewswire/ -- Fullbay, the turn-key platform that improves the operational efficiency of heavy-duty repair shops, has announced Trent Broberg as its new Chief Executive Officer, effective September 22, 2025. Broberg succeeds Patrick McKittrick, who after four years as CEO has elected to step away to spend time with family and reflect on his next chapter.

Broberg brings deep experience in the transportation and logistics industry, having most recently served as CEO of ACERTUS, COO at Truckstop.com, and almost a decade at Swift Transportation. He also serves on the board of directors for Wabash (NYSE: WNC), the nation's largest trailer manufacturer. His background, combined with a passion for innovation in commercial repair, makes Broberg a natural fit to lead Fullbay as it continues its mission to create a better life for repair shops and fleets, and ultimately make roads safer for everyone.

"Fullbay has built an incredible platform that addresses real challenges for independent repair shops and internal fleet maintenance teams," said Broberg. "I'm excited to build on that foundation, drive further innovation as an AI-first company, and instill confidence in the team to deliver even greater value for our customers and the entire industry."

Since joining Fullbay in 2021, McKittrick has guided the company through a critical period of growth, strengthening customer relationships and positioning the business for long-term success. Under his leadership, Fullbay launched new innovations, expanded its offerings, and successfully secured a strategic growth investment from JMI Equity, along with reinvestment from Mainsail Partners, further fueling its expansion. The company also continued to deepen its commitment to independent repair shops and fleets across North America under McKittrick's leadership.

"This transition represents a natural inflection point for both me and Fullbay," said McKittrick. "We've achieved so much together, and the company is in a stronger position than ever. I'm looking forward to spending time with my family before deciding what's next, and I'm confident Trent is the right person to guide Fullbay into its next chapter."

McKittrick and Broberg will transition for a short period to ensure a seamless handoff for employees, customers, and partners. The company's leadership team remains in place, and Fullbay's strategy and commitments remain unchanged.

This planned transition underscores Fullbay's commitment to continuity while ushering in a new era of growth and innovation for the commercial repair industry.

Image: Trent Broberg
Image: Patrick McKittrick

ABOUT FULLBAY

Based in Phoenix, Arizona, Fullbay revolutionizes the operations of heavy-duty repair shops and internal fleet maintenance departments to create more efficient, focused, and faster organizations. The company provides a turn-key platform that connects every function of the business in real time from any location to improve workflow and create transparency in operations. Founded in 2014, Fullbay focuses on delivering operational excellence, preventive maintenance solutions, and inventory management optimization to its wide variety of customers. The company most recently launched its All About the Grilles e-commerce store in which a portion of proceeds gets donated to Fullbay Cares, a program dedicated to giving back to the essential workers of heavy-duty repair.

CONTACT:
Tom Eisbrenner
MBE Group on behalf of Fullbay
teisbrenner@mbe.group
248.765.2121

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SOURCE Fullbay

FAQ

Who is the new CEO of Fullbay and when does he start?

Trent Broberg is the new CEO of Fullbay, effective September 22, 2025. He previously served as CEO of ACERTUS and COO at Truckstop.com.

What are Trent Broberg's qualifications for leading Fullbay?

Broberg brings extensive transportation industry experience as former CEO of ACERTUS, COO at Truckstop.com, and nearly a decade at Swift Transportation. He also serves on Wabash's (NYSE: WNC) board of directors.

Why is Patrick McKittrick stepping down as Fullbay CEO?

After four years as CEO, McKittrick has elected to step away to spend time with family and reflect on his next chapter. Under his leadership, Fullbay secured strategic investments and expanded its offerings.

What were Patrick McKittrick's major achievements as Fullbay CEO?

During his tenure since 2021, McKittrick led Fullbay through significant growth, secured investments from JMI Equity and Mainsail Partners, launched new innovations, and expanded offerings across North America.

How will this CEO transition affect Fullbay's operations?

The transition is planned with McKittrick and Broberg working together to ensure a seamless handoff. The company's leadership team remains in place, and Fullbay's strategy and commitments remain unchanged.