Wrap Appoints Experienced Law Enforcement Leader Joseph Cameron as CRO to Capture Expanding Growth Opportunities

Rhea-AI Summary

Wrap Technologies (NASDAQ: WRAP) has appointed Joseph Cameron as Chief Revenue Officer to drive growth in public safety and counter-UAS solutions. Cameron brings over 20 years of experience spanning law enforcement, union leadership, and public safety technology.

Cameron's background includes 11 years as a police officer in various roles, followed by leadership positions in police unions and political advocacy. As CEO of a political and strategic advocacy firm, he worked with over 60 law enforcement organizations nationwide. His expertise in government requirements, funding acquisition, and legislative processes positions him to expand Wrap's market presence.

Wrap's portfolio includes the BolaWrap® 150 (deployed to over 1,000 agencies), the 1KC kinetic anti-drone cassette, WrapReality™ VR training, and WrapVision™ body-worn camera system.

Positive

• Strategic hire with extensive law enforcement and political advocacy experience
• Candidate brings proven expertise in securing government funding and driving revenue growth
• Strong network with over 60 law enforcement organizations nationwide
• BolaWrap® 150 already deployed to over 1,000 agencies worldwide

Negative

• No immediate revenue impact metrics provided
• Transition period may be needed to realize strategic benefits

Cameron brings decades of experience across policing, officer safety, legislative strategy, and public safety technology solutions, with experience in identifying government requirements, securing funding, and driving revenue growth across the high-value ecosystem of public safety capabilities

MIAMI, Sept. 24, 2025 (GLOBE NEWSWIRE) -- Wrap Technologies, Inc. (NASDAQ: WRAP) ("Wrap" or the "Company"), a global leader in innovative public safety and counter-UAS solutions, today announced the appointment of Joseph Cameron as Chief Revenue Officer. Cameron brings more than two decades of combined experience in law enforcement, union leadership, political advocacy, and public safety technology to the role.

Cameron has extensive experience leading public safety technology companies — identifying government requirements, securing associated funding, and driving revenue growth across the ecosystem of public safety solutions.

His deep knowledge of the legislative process is expected to play a substantial role in helping Wrap navigate regulatory landscapes by aiming for broad adoption while potentially opening up greater opportunities and markets that may bring cutting-edge solutions to law enforcement and public safety agencies worldwide.

Cameron began his career as a police officer in Southern California, serving for over eleven years in various roles, including patrol officer, field training officer, school resource officer, narcotics detective, and SWAT team leader. He later advanced into police union leadership, serving for more than a decade at both the local and state levels, including seven years as President. In this role, he gained considerable experience in contract negotiations, political action, and policy advocacy.

Building on his law enforcement experience, Cameron transitioned into public safety political advocacy, working with more than 60 law enforcement organizations nationwide. As CEO of a political and strategic advocacy firm, he advised law enforcement leaders and policymakers on leveraging technology and legislative solutions to enhance officer safety and foster community trust. His career reflects extensive experience with navigating local, state, and federal legislative processes while helping shape bipartisan solutions that balance operational needs with public accountability. He has utilized his strategic vision to support sales and revenue growth, potentially broadening market impact and delivering meaningful outcomes for his firm and its clients.

"I've spent my career focused on supporting officers and strengthening trust between law enforcement and the communities they serve," said Joseph Cameron, Chief Revenue Officer of Wrap. "What drew me to Wrap is its mission to deliver solutions that give officers more time, more options, and better outcomes. Wrap Technologies is uniquely positioned to lead in both public safety and emerging security markets, and I'm excited to help support the Company’s growth strategy."

As Chief Revenue Officer, Cameron’s role is to oversee all revenue operations, with a focus on strategic sales initiatives and partnerships that could expand Wrap’s presence and influence at every level of government.

Cameron holds a bachelor’s degree in criminal justice from Plymouth State University, a master’s degree in public administration from National University, and a master’s degree in political management from George Washington University.

"What makes Joe ideal for this position is that he's far more than just a sales leader — he's an entrepreneur who builds connections, drives federal success, and aligns deal processes across all parties with relentless determination to get things done," said Scot Cohen, Chief Executive Officer of Wrap. "When you're working to create something truly special in law enforcement, like we are at Wrap, you need leaders who go beyond titles. You need individuals who act with integrity, stay determined, and don't take no for an answer. I believe our entire organization is stronger because of Joe's talents, proven track record, and entrepreneurial spirit. I'm optimistic he will play a key role in advancing our revenue strategy and play a vital role as part of our key leadership team."

Wrap’s portfolio of solutions reflects its mission to enhance safety and operational effectiveness. The flagship BolaWrap® 150, now deployed to over 1,000 agencies worldwide, provides officers with critical time and options during high-stakes encounters. Wrap is also advancing its patent-pending 1KC kinetic anti-drone cassette, designed for wide-area entanglement and multi-drone defense. Complementing these technologies, WrapReality™ offers immersive VR-based training, and WrapVision™, the next-generation body-worn camera and evidence management system, delivers greater transparency, security, and efficiency. Together, these solutions underscore Wrap's commitment to law enforcement, community safety, and long-term shareholder value.

About Wrap Technologies, Inc.

Wrap Technologies, Inc. (Nasdaq: WRAP) a global leader in innovative public safety technologies and non-lethal tools, delivering cutting-edge technology with exceptional people to address the complex, modern day challenges facing public safety organizations.

Wrap’s BolaWrap^® 150 solution leads in pre-escalation intended to provide law enforcement with a safer choice for nearly every phase of a critical incident.

This innovative, patented device deploys a multi-sensory, cognitive disruption that leverages sight, sound and sensation to expand the pre-escalation period and gives officers the advantage and critical time to manage non-compliant subjects before resorting to higher-force options. The BolaWrap 150 is not pain-based compliance. It does not shoot, strike, shock, or incapacitate, instead, it helps officers strategically operate pre-escalation on the force continuum, reducing the risk of injury to both officers and subjects. Used by over 1,000 agencies across the U.S. and in 60 countries, BolaWrap^® is backed by training certified by the International Association of Directors of Law Enforcement Standards and Training (IADLEST), reinforcing Wrap’s commitment to public safety through cutting-edge technology and expert training.

Wrap Reality™ VR is a fully immersive training simulator to enhance decision-making under pressure.

As a comprehensive public safety training platform, it provides first responders with realistic, interactive scenarios that reflect the evolving challenges of modern law enforcement. By offering a growing library of real-world situations, Wrap Reality™ is intended to equip officers with the skills and confidence to navigate high stakes encounters effectively, which we believe leads to safer outcomes for both responders and the communities they serve.

WrapVision is an all-new body-worn camera and evidence management system built for efficiency.

Designed for efficiency, security, and transparency to meet the rigorous demands of modern law enforcement, WrapVision captures, stores, and helps manage digital evidence, ensuring operational security, regulatory compliance, and enhanced video picture quality and field of view.

The WrapVision camera, powered by IONODES, boasts streamlined cloud integration and adheres to Trade Agreements Act (TAA) compliance requirements and GSA schedule contracts requirements. Crucially, unlike many competitor devices manufactured overseas in foreign, non-compliant, and possibly hostile regions, WrapVision is built right here in North America today, with a critical made-in-America roadmap by the end of 2025. This track helps ensure data integrity and helps eliminate critical concerns over unauthorized access or foreign surveillance risks.

Trademark Information

Wrap, the Wrap logo, BolaWrap^®, Wrap Reality™ and Wrap Training Academy are trademarks of Wrap Technologies, Inc., some of which are registered in the U.S. and abroad. All other trade names used herein are either trademarks or registered trademarks of the respective holders.

Cautionary Note on Forward-Looking Statements – Safe Harbor Statement

This release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Words such as “expect,” “anticipate,” “should”, “believe”, “target”, “project”, “goals”, “estimate”, “potential”, “predict”, “may”, “will”, “could”, “intend”, and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Moreover, forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond the Company’s control and included, but not limited to, statements relating to the expected outcomes of hiring Joseph Cameron as CRO. The Company’s actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: the Company’s ability to maintain compliance with the Nasdaq Capital Market’s listing standards; the Company’s ability to successfully implement training programs for the use of its products; the Company’s ability to manufacture and produce products for its customers; the Company’s ability to develop sales for its products; the market acceptance of existing and future products; the availability of funding to continue to finance operations; the complexity, expense and time associated with sales to law enforcement and government entities; the lengthy evaluation and sales cycle for the Company’s product solutions; product defects; litigation risks from alleged product-related injuries; risks of government regulations; the business impact of health crises or outbreaks of disease, such as epidemics or pandemics; the impact resulting from geopolitical conflicts and any resulting sanctions; the ability to obtain export licenses for counties outside of the United States; the ability to obtain patents and defend intellectual property against competitors; the impact of competitive products and solutions; and the Company’s ability to maintain and enhance its brand, as well as other risk factors mentioned in the Company’s most recent annual report on Form 10-K, subsequent quarterly reports on Form 10-Q, and other Securities and Exchange Commission filings. These forward-looking statements are made as of the date of this release and were based on current expectations, estimates, forecasts, and projections as well as the beliefs and assumptions of management. Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events or changes in its expectations.

Investor Relations Contact:

(800) 583-2652
ir@wrap.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/89552beb-d8e9-4cd0-b6d2-376ddf8b0f34

FAQ

Who is Joseph Cameron and what is his new role at Wrap Technologies (NASDAQ: WRAP)?

Joseph Cameron is the newly appointed Chief Revenue Officer at Wrap Technologies, bringing over 20 years of experience in law enforcement, union leadership, and public safety technology.

What is Joseph Cameron's background in law enforcement?

Cameron served 11 years as a police officer in Southern California, working as a patrol officer, field training officer, school resource officer, narcotics detective, and SWAT team leader.

How many agencies currently use Wrap Technologies' BolaWrap® 150?

The BolaWrap® 150 is currently deployed to over 1,000 agencies worldwide.

What products does Wrap Technologies (WRAP) currently offer?

Wrap's portfolio includes the BolaWrap® 150, 1KC kinetic anti-drone cassette, WrapReality™ VR-based training, and WrapVision™ body-worn camera and evidence management system.

What will be Joseph Cameron's main responsibilities as CRO of Wrap Technologies?

As Chief Revenue Officer, Cameron will oversee all revenue operations, focusing on strategic sales initiatives and partnerships to expand Wrap's presence at every level of government.