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W. R. Berkley Corporation Renames Union Standard Insurance Group to Berkley Southwest

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W. R. Berkley announces the rebranding of Union Standard Insurance Group to Berkley Southwest, emphasizing enhanced client service in the U.S. Southwest. The change includes a new logo, website, and continued focus on quality insurance products and risk management solutions.
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GREENWICH, Conn.--(BUSINESS WIRE)-- W. R. Berkley Corporation (NYSE: WRB) today announced that its Union Standard Insurance Group is changing its name to Berkley Southwest to better reflect the business’s commitment to serving the diverse needs of clients and partners with even greater efficiency, innovation, and care in the U.S. Southwest. The change is effective immediately.

Berkley Southwest, led by president, John Henle, will continue to offer high-quality, customized insurance products, thoughtful risk management solutions, and personalized claims handling to its clients and agency partners. Berkley Southwest’s rebranding includes a new logo and a revamped website, designed to provide a more seamless and enriched user experience.

W. Robert Berkley, Jr., president and chief executive officer of W. R. Berkley Corporation, commented, “We are pleased to highlight Berkley Southwest’s connection to the Berkley brand and reflect its specific focus on and commitment to serving the southwestern United States. As one of the earliest additions to Berkley’s portfolio of 60 businesses, it has exemplified the value of our decentralized model. The knowledgeable and talented team at Berkley Southwest is building upon a strong foundation, and we look forward to their continued success.”

For further information about the products and services available from Berkley Southwest and the rebranding, please visit www.berkleysouthwest.com.

Founded in 1967, W. R. Berkley Corporation is an insurance holding company that is among the largest commercial lines writers in the United States and operates worldwide in two segments of the property casualty insurance business: Insurance and Reinsurance & Monoline Excess. For further information about W. R. Berkley Corporation, please visit www.berkley.com.

Karen A. Horvath

Vice President - External

Financial Communications

(203) 629-3000

Source: W. R. Berkley Corporation

The new name of Union Standard Insurance Group is Berkley Southwest.

John Henle is the president leading Berkley Southwest.

Berkley Southwest will continue to offer high-quality, customized insurance products.

The rebranding includes a new logo, revamped website, and a focus on serving the U.S. Southwest.

W. Robert Berkley, Jr. is the president and CEO of W. R. Berkley
W.R. Berkley Corp.

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About WRB

w. r. berkley corporation, founded in 1967, is one of the nation’s premier commercial lines property casualty insurance providers. each of the operating units in the berkley group participates in a niche market requiring specialized knowledge about a territory or product. our competitive advantage lies in our long-term strategy of decentralized operations, allowing each of our units to identify and respond quickly and effectively to changing market conditions and local customer needs. this decentralized structure provides financial accountability and incentives to local management and enables us to attract and retain the highest caliber professionals. we have the expertise and resources to utilize our strengths in the present environment, and the flexibility to anticipate, innovate and respond to whatever opportunities and challenges the future may hold.