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World High Life Plc (OTCQB:WRHLF) announced a strategic focus on expanding investments in the medicinal cannabis sector, driven by the success of its subsidiary, Love Hemp. The company aims to explore new technologies and synthetic cannabinoids, which could enhance wellness through innovative pharmaceutical applications. CEO David Stadnyk emphasized the company's commitment to pursuing opportunities in cannabinoid pharmaceuticals, capitalizing on the growth momentum of Love Hemp, despite challenges posed by COVID-19.
World High Life Plc is refocusing its investment strategy to capitalize on the growth momentum from its subsidiary, Love Hemp. The company is exploring investment opportunities within the medicinal cannabis sector, particularly in technologies related to synthetic cannabinoids, CBD, and Hemp. CEO David Stadnyk highlighted the potential for innovations to improve wellness and quality of life. Investments will target scalable applications with existing approvals. The announcement aims to leverage Love Hemp's growth despite challenges posed by COVID-19.
World High Life Plc announced that Georges St-Pierre, the brand ambassador for Love Hemp, will be featured on BT Sport, a leading sports network in Europe. The showcase will air on August 27, 2020, and include a 1-hour interview and 4 hours of his favorite fights. St-Pierre emphasized the positive impact of Love Hemp's CBD products on his overall well-being, contributing to the brand's growth. This exposure is expected to enhance Love Hemp's visibility in the competitive CBD market, potentially driving brand recognition and sales growth.
World High Life Plc (OTCQB:WRHLF) announced that Georges St-Pierre, its brand ambassador, will be featured on BT Sport on August 27, 2020. The program will include a one-hour interview and insights into St-Pierre's career, showcasing his connection with the Love Hemp brand. CEO Tony Calamita highlighted St-Pierre's contributions to Love Hemp’s image and product development. This exposure could enhance brand visibility in the competitive CBD market. St-Pierre expressed commitment to promoting Love Hemp products, attributing positive impact on his health to the company's CBD offerings.
World High Life Plc (OTCQB: WRHLF) announces a significant milestone for its subsidiary, Love Hemp Limited, reporting a 57% increase in sales for July 2020 compared to June 2020. This rise, attributed to heightened consumer demand for CBD products during the pandemic, emphasizes the brand's effective strategy in destigmatizing CBD use in the UK. Online sales surged to 62% of total sales, up from 40% in January, indicating a robust eCommerce presence. The CEO indicated a bright outlook as physical retail sales improve alongside online growth.