HP PageWide Digital Press to Expand WestRock Printing Capabilities
Vertically integrated from paper manufacturing to printing to converting, WestRock offers customers a single source solution for high impact graphics, retail cases and displays on demand. The 110-inch wide inkjet digital press is capable of running at 1,000 ft/min and will enhance existing offset litho, flexo preprint, flexo direct print and sheet-fed digital printing used within the Company’s global network of corrugated box plants and specialty facilities.
The optimized print solution provides immediate benefit to customers. Specifically, reduced minimum order quantities (MOQs) will contribute to total cost efficiencies while decreasing lead-time for retail packaging. Its inherent flexibility can easily support diversified, segmented and regionalized market launches and promotional programs while accommodating specific retailer requirements. Serialization to support brand/consumer engagement programs, reward programs, tracking, tracing, authentication, obsolescence and product aging is also possible.
The water based CMYKOV inks offer an extended color gamut that, when paired with proven inkjet technology, produce accurate and repeatable customer graphics at the highest quality. Integrated HP One Package software further enhances the digital production responsiveness and flexibility.
“At WestRock we believe in innovating to serve our customers,” said
“We are honored to have WestRock select HP’s digital print solutions to contribute to its innovative and sustainable packaging production,” said
Installation of the
About WestRock
WestRock (NYSE: WRK) partners with our customers to provide sustainable paper and packaging solutions that help them win in the marketplace. WestRock’s team members support customers around the world from locations spanning
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robby.b.johnson@westrock.com
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rob.quartaro@westrock.com
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james.armstrong@westrock.com
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