Alkaline88 Relaunches in Southern California, Returning to a Core Market of Over 20 Million Consumers

Rhea-AI Summary

The Alkaline Water Company (OTC:WTER) announced a relaunch of its Alkaline88 brand in Southern California on February 18, 2026, targeting a region of more than $20 million in historical annual sales. The plan emphasizes expanded production capacity, strengthened retail execution, and a Tier 1 Regulation A offering to support working capital and regional growth.

The company is prioritizing high-volume economy formats (1-gallon, 3-liter, 2-liter) and reinforced local sales leadership to rebuild distribution ahead of the peak summer season.

Positive

• Historic Southern California sales exceeded $20 million annually
• Expanded production capacity to support regional relaunch
• Strengthened Southern California sales leadership and retail engagement
• Tier 1 Regulation A offering intended to support working capital

Negative

• No disclosed offering size or financing proceeds to quantify shareholder impact
• Press release provides no forward revenue guidance or quantified targets
• Reliance on third-party category data that the company does not independently verify

Brand Re-Expands Production and Sales Coverage as Enhanced Water Category Continues Multi-Year Growth

GLENDALE, AZ / ACCESS Newswire / February 18, 2026 / The Alkaline Water Company Inc. (OTC:WTER) (the "Company"), a premium beverage company focused on alkaline water products, today announced the relaunch of its flagship Alkaline88^® brand in Southern California, the market where the brand was originally introduced and where it previously generated more than $20 million in annual sales.

Southern California represents one of the largest beverage consumption regions in the United States, with a population exceeding 20 million residents across Greater Los Angeles, Orange County, San Diego, and surrounding communities. Management views the region as a strategic re-entry point as the Company rebuilds distribution across key Western markets.

The Company's relaunch strategy is supported by three key pillars: enhanced production capacity, experienced commercial execution, and a strengthened capital foundation, including the Company's previously disclosed Tier 1 Regulation A offering, which provides a compliant framework intended to support working capital and regional market development initiatives.

Relaunch Supported by Expanded Capacity, Retail Alignment, and Strengthened Sales Execution

The relaunch is supported by expanded production capabilities, strengthened operational infrastructure, and renewed retail engagement designed to ensure on-time and complete deliveries to retail partners throughout the region.

The Company has strengthened its Southern California-based sales team, bringing experienced regional leadership back into the market to support disciplined execution as the brand re-establishes momentum in its core launch region.

A Proven California Brand with Legacy Consumer Loyalty

Alkaline88 was previously recognized as the nation's number one bulk enhanced water brand based on Nielsen retail scan data. At its peak performance, the Company's 1-gallon Alkaline88^® SKU ranked as high as fifth among all enhanced water SKUs nationally in unit sales, according to Nielsen data.

Management believes that existing consumer loyalty, combined with improved fulfillment capabilities and retailer support, creates a strong foundation for renewed growth in the region.

"This relaunch is both strategic and meaningful for our organization," said Richard Wright, Chief Executive Officer of The Alkaline Water Company. "Southern California is where Alkaline88 first gained traction and built deep consumer loyalty. With improved production readiness, disciplined market focus, and experienced sales execution, we believe we are well-positioned to restore consistent supply and rebuild distribution momentum heading into the peak summer season."

The Company's relaunch strategy will prioritize high-volume economy formats, including 1-gallon, 3-liter, and 2-liter packaging, aligned with consumer demand in value-driven hydration categories.

Enhanced Water Category Continues to Expand

The enhanced water segment remains one of the fastest-growing areas within the broader bottled water industry, supported by consumer trends toward functional hydration and wellness-oriented beverages.

Third-party industry sources, including Beverage Marketing Corporation, have reported sustained multi-year growth in enhanced and functional water categories. While the Company does not independently verify third-party data, management believes these category trends support continued demand for premium alkaline water products.

Positioned for Seasonal Acceleration and Western Market Expansion

Early response from retailers in Southern California has been encouraging, reinforcing confidence in the brand's legacy appeal and market opportunity.

"Southern California was our launchpad," Wright added. "Now it represents the beginning of our next chapter."

ABOUT THE ALKALINE WATER COMPANY, INC.

The Alkaline Water Company Inc. (OTC:WTER) is a premium beverage company focused on the development and distribution of alkaline water products. Founded in 2012 and headquartered in Glendale, Arizona, the Company's flagship Alkaline88^® brand is produced using a proprietary process designed to achieve an 8.8 pH balance.

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially due to market conditions, regulatory requirements, operational execution, retailer participation, capital availability, and other risks disclosed in the Company's filings.

COMPANY CONTACT

The Alkaline Water Company Inc.
5524 N. 51st Ave., Suite 101
Glendale, AZ 85301
Phone: (480) 227-7307
Email: IR@thealkalinewaterco.com
Website: www.thealkalinewaterco.com

SOURCE: ALKALINE WATER Co INC

View the original press release on ACCESS Newswire

FAQ

What did WTER announce about relaunching Alkaline88 in Southern California on February 18, 2026?

WTER announced a regional relaunch of Alkaline88 in Southern California to rebuild distribution and supply. According to the company, the plan leverages expanded production, renewed retail engagement, and strengthened local sales leadership to restore momentum ahead of summer.

How large was Alkaline88's historical Southern California business referenced by WTER (OTC:WTER)?

The company noted historical annual sales of more than $20 million in Southern California. According to the company, that figure reflects past peak regional performance and underpins the strategic focus for relaunch efforts.

What operational steps is WTER taking to support the Alkaline88 relaunch in Southern California?

WTER is expanding production capacity, strengthening operational infrastructure, and aligning retail logistics for on-time deliveries. According to the company, these steps aim to ensure complete fulfillment and rebuild shelf presence with high-volume formats.

Does WTER disclose how the Regulation A offering will be used for the Southern California relaunch?

The company said the Tier 1 Regulation A offering provides a compliant framework intended to support working capital and regional market development. Specific offering size, proceeds, and timing were not disclosed in the announcement.

Which Alkaline88 packaging formats will WTER prioritize during the Southern California relaunch?

WTER will prioritize high-volume economy formats such as 1-gallon, 3-liter, and 2-liter packaging to match value-driven consumer demand. According to the company, this aligns product assortment with legacy consumer preferences in the region.

What evidence did WTER cite to support category demand for premium alkaline water?

WTER referenced third-party industry sources reporting sustained multi-year growth in enhanced and functional water categories. According to the company, it does not independently verify those third-party figures but views trends as supportive of demand.