Wolters Kluwer unveils People of Progress: pushing boundaries in B2B branding
Wolters Kluwer (OTC:WTKWY) has launched its innovative brand campaign 'People of Progress', a significant AI-driven creative platform designed to enhance brand recognition and showcase its technology-led solutions. The campaign highlights the company's integration of domain expertise with advanced AI technology across its renowned brands including UpToDate, CCH, CT Corp, Inview, Enablon, and BrightFlag.
The multi-year campaign features real customer success stories and introduces the 'Customer Progress Bar' visual element, developed in partnership with Stein and MassiveMusic. The initiative, which will run for over three years, employs data-driven targeting, sonic branding, and various media channels including LinkedIn, premium publishers, and programmatic advertising. The campaign rollout began with a test phase in the U.S. market, with increased investments planned from September onwards.
Wolters Kluwer (OTC:WTKWY) ha lanciato la sua innovativa campagna di marca 'People of Progress', una piattaforma creativa guidata dall’IA progettata per migliorare il riconoscimento del marchio e mostrare le sue soluzioni guidate dalla tecnologia. La campagna mette in evidenza l'integrazione dell'expertise di dominio con la tecnologia AI avanzata tra i marchi rinomati, tra cui UpToDate, CCH, CT Corp, Inview, Enablon e BrightFlag.
La campagna pluriennale presenta storie di successo reali dei clienti e introduce l'elemento visivo 'Customer Progress Bar', sviluppato in collaborazione con Stein e MassiveMusic. L’iniziativa, che durerà oltre tre anni, utilizza targeting basato sui dati, branding sonoro e vari canali media, tra cui LinkedIn, editori premium e pubblicità programmatica. Il rollout della campagna è iniziato con una fase di test nel mercato statunitense, con investimenti pianificati in aumento a partire da settembre.
Wolters Kluwer (OTC:WTKWY) ha lanzado su innovadora campaña de marca 'People of Progress', una plataforma creativa impulsada por IA diseñada para mejorar el reconocimiento de la marca y mostrar sus soluciones impulsadas por la tecnología. La campaña destaca la integración de la experiencia en el dominio con la tecnología AI avanzada entre marcas reconocidas como UpToDate, CCH, CT Corp, Inview, Enablon y BrightFlag.
La campaña plurianual presenta historias reales de éxito de clientes y presenta el elemento visual 'Customer Progress Bar', desarrollado en asociación con Stein y MassiveMusic. La iniciativa, que durará más de tres años, utiliza segmentación basada en datos, branding sonoro y diversos canales de medios, incluyendo LinkedIn, editores premium y publicidad programática. El despliegue de la campaña comenzó con una fase de prueba en el mercado de EE. UU., con inversiones previstas para aumentar a partir de septiembre.
Wolters Kluwer (OTC:WTKWY)는 AI 주도형 창의 플랫폼인 혁신적 브랜드 캠페인 'People of Progress'를 출시했습니다. 이는 브랜드 인지도를 높이고 기술 주도형 솔루션을 선보이기 위한 목적의 다년간 AI 기반 크리에이티브 플랫폼입니다. 이 캠페인은 UpToDate, CCH, CT Corp, Inview, Enablon, BrightFlag 등으로 구성된 잘 알려진 브랜드들에서 도메인 전문 지식과 첨단 AI 기술의 융합을 강조합니다.
다년 간 진행되는 이 캠페인은 고객의 실제 성공 사례를 다루며 'Customer Progress Bar'라는 시각 요소를 Stein과 MassiveMusic의 협업으로 도입합니다. 데이터 기반 타깃팅, 사운드 브랜딩, LinkedIn, 프리미엄 게시자, 프로그래매틱 광고 등 다양한 매체 채널을 활용하는 이 이니셔티브는 3년 이상 지속될 예정이며, 미국 시장에서의 테스트 단계를 시작으로 9월부터 투자 증가가 계획되어 있습니다.
Wolters Kluwer (OTC:WTKWY) a lancé sa campagne de marque innovante 'People of Progress', une plateforme créative pilotée par l’IA conçue pour améliorer la reconnaissance de la marque et mettre en valeur ses solutions axées sur la technologie. La campagne met en évidence l’intégration de l’expertise sectorielle avec une technologie IA avancée à travers des marques renommées telles que UpToDate, CCH, CT Corp, Inview, Enablon et BrightFlag.
Cette campagne pluriannuelle met en avant des cas de réussite réels de clients et introduit l’élément visuel 'Customer Progress Bar', développé en partenariat avec Stein et MassiveMusic. L’initiative, qui durera plus de trois ans, utilise un ciblage basé sur les données, le branding sonore et divers canaux médiatiques, dont LinkedIn, des éditeurs premium et de la publicité programmatique. Le déploiement de la campagne a commencé par une phase de test sur le marché américain, avec des investissements accrus prévus à partir de septembre.
Wolters Kluwer (OTC:WTKWY) hat seine innovative Markenführungskampagne 'People of Progress' gestartet, eine bedeutende KI-gesteuerte Kreativplattform zur Stärkung der Markenbekanntheit und zur Demonstration technologiegestützter Lösungen. Die Kampagne hebt die Integration von Domänenwissen mit fortschrittlicher KI-Technologie über bekannte Marken wie UpToDate, CCH, CT Corp, Inview, Enablon und BrightFlag hinweg hervor.
Die mehrjährige Kampagne präsentiert reale Kundenerfolgsgeschichten und führt das visuelle Element 'Customer Progress Bar' ein, entwickelt in Zusammenarbeit mit Stein und MassiveMusic. Die Initiative, die über drei Jahre laufen wird, setzt datenorientiertes Targeting, Soundbranding und verschiedene Mediapfade ein, darunter LinkedIn, Premium-Publishern und programmatic Advertising. Der Rollout der Kampagne begann mit einer Testphase im US-Markt, wobei ab September weitere Investitionen geplant sind.
Wolters Kluwer (OTC:WTKWY) أطلقت حملتها الجديدة المبتكرة للعلامة التجارية 'People of Progress', وهي منصة إبداعية مدفوعة بالذكاء الاصطناعي مصممة لتعزيز تعرف العلامة التجارية وعرض حلولها القائمة على التكنولوجيا. تبرز الحملة دمج الخبرة الميدانية مع تكنولوجيا AI المتقدمة عبر العلامات التجارية المعروفة بما في ذلك UpToDate و CCH و CT Corp و Inview و Enablon و BrightFlag.
تتميّز الحملة المتعددة السنوات بسرد قصص نجاح حقيقية للعملاء وتقدّم العنصر البصري 'Customer Progress Bar'، الذي طُور بالتعاون مع Stein و MassiveMusic. ستُنفّذ المبادرة، التي ستستمر لأكثر من ثلاث سنوات، من خلال استهداف يعتمد على البيانات، وبناء الهوية السمعية، وقنوات إعلامية متعددة بما في ذلك LinkedIn والناشرون المميّزون والإعلانات البرمجية. بدأ تنفيذ الحملة بمرحلة اختبار في السوق الأمريكي، مع خطط لزيادة الاستثمار اعتباراً من سبتمبر فصاعداً.
Wolters Kluwer (OTC:WTKWY) 已推出其创新品牌活动 People of Progress，这是一个以人工智能为驱动的创意平台，旨在提升品牌认知度并展示其以科技为导向的解决方案。该活动强调公司在 UpToDate、CCH、CT Corp、Inview、Enablon 和 BrightFlag 等知名品牌中，将领域专业知识与先进的 AI 技术相结合。
这是一场多年的活动，展示真实的客户成功案例，并引入由 Stein 与 MassiveMusic 合作开发的视觉元素 Customer Progress Bar。该计划将持续超过三年，采用数据驱动的定向、声音品牌化以及多种媒体渠道，包括 LinkedIn、高端出版商和程序化广告。活动的推出已从美国市场的测试阶段开始，预计从九月起增加投资。
- Integration of advanced AI technology with domain expertise across multiple professional sectors
- Long-term brand building commitment with 3+ year campaign duration
- Data-driven approach with test-and-learn methodology in U.S. market
- None.
PRESS RELEASE
Wolters Kluwer unveils People of Progress: pushing boundaries in B2B branding
Innovative platform leverages AI and cutting-edge technology to position Wolters Kluwer as the go-to partner for professionals worldwide.
Alphen aan den Rijn – September 16, 2025 – Wolters Kluwer is proud to announce the launch of its groundbreaking brand campaign, People of Progress. This initiative marks a significant milestone as the company unites its narrative under a single, AI-driven creative platform designed to enhance brand recognition, elevate awareness, and demonstrate the transformative power of its technology-led solutions.
Wolters Kluwer is a global leader in information solutions, software and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. With renowned brands like UpToDate, CCH, CT Corp, Inview, Enablon, and BrightFlag, the company has established itself as a pioneer in integrating deep domain expertise with advanced AI technology. From clinicians to tax advisors, corporate counsels to compliance officers, Wolters Kluwer empowers professionals to work more efficiently, make more informed decisions, and achieve optimal results with knowledge, technology, and expert AI features that customers can trust.
Showcasing success stories powered by expert solutions
The People of Progress campaign places customers at the heart of Wolters Kluwer's branding efforts. It showcases real-world success stories powered by the company's expert solutions, turning the brand into a dynamic platform for progress that spans diverse industries and geographies.
Marcelo Amstalden Möller, Vice President, Global Brand, Digital Marketing & External Communications, stated: "When businesses choose Wolters Kluwer, they trust our expertise, reliability, and commitment to innovation. Our master brand credentials campaign is designed to reinforce our authority, build familiarity, and drive long-term growth. By integrating AI and pushing creative boundaries in B2B branding, we are setting higher standards and fostering continuous innovation and growth."
Running for over three years, the People of Progress campaign reflects Wolters Kluwer's commitment to sustained brand building as a driver of revenue and growth. By blending data-driven targeting with creativity, expert AI features, and cultural signals like sonic branding, the company is redefining B2B brand building in the professional services sector.
To bring this vision to life, Wolters Kluwer has partnered with Stein and MassiveMusic to create a modern campaign and distinctive sound identity. These elements are centered around the Customer Progress Bar, a visual symbolizing advancement and measurable impact. The campaign delivers a fully sensory brand experience, designed to stand out across digital, mobile, and in-person environments.
Progress embodies optimism, innovation, ambition, collaboration, and impact. It positions Wolters Kluwer's customers and employees as People of Progress: professionals who transform complexity into clarity, persevere under pressure, and lead with purpose. In high-stakes industries like healthcare, regulatory compliance, and financial integrity, progress is essential.
Campaign assets include video storytelling, digital media placements, static visuals, animations, thought leadership content, and immersive event activations. The media strategy began with a test-and-learn approach in the U.S., utilizing paid channels such as LinkedIn, premium publishers, programmatic advertising, and targeted trade media. Insights from this phase are guiding the campaign's rollout and optimization, with investments ramping up from September onward.
For more information about the campaign, please visit: People of progress | Wolters Kluwer
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About Wolters Kluwer
Wolters Kluwer (EURONEXT: WKL) is a global leader in information solutions, software and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology and services.
Wolters Kluwer reported 2024 annual revenues of
Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX, Euro Stoxx 50 and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt (ADR) program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
For more information, visit www.wolterskluwer.com, follow us on LinkedIn, Facebook, YouTube and Instagram.
| Media |
| Stefan Kloet |
| Associate Director |
| Global Communications |
| stefan.kloet@wolterskluwer.com |
| m: +316 12 223 657 |
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