From Waffle Griddles to Trails: Chaco and Waffle House Serve Up a Perfect Pairing with a Z/1 Sandal Collaboration

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Chaco (NYSE:WWW) has announced a unique collaboration with Waffle House to launch a limited-edition collection of Z/1 sandals, available from July 15, 2025. The collection features two distinctive designs: the Waffly Good, showcasing a golden waffle pattern, and the Secret Menu, featuring black straps with Waffle House's iconic yellow lettering.

This unexpected partnership combines Chaco's outdoor adventure heritage with Waffle House's Southern hospitality, reflecting both brands' commitment to community and shared experiences. The collaboration represents a creative intersection of food culture and fashion, with each design incorporating unique elements that pay homage to the breakfast chain's iconic style.

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The limited-edition Z/1 sandals feature two custom designs inspired by Waffle House's iconic style 

GRAND RAPIDS, Mich., July 15, 2025 /PRNewswire/ -- Chaco, leading sandal footwear brand, has teamed up with legendary breakfast chain, Waffle House, to drop a limited-edition collection of Z/1 sandals. Inspired by the spirit of community, spontaneous joy, and, of course, the best meal of the day, this collab is all about stepping into comfort—whether you're hitting the trails or the waffle griddle. The limited-edition pairs will be served on chacos.com beginning July 15, 2025. 

This unexpected yet delightful partnership celebrates the shared values of both brands: good vibes and community. The Chaco Z/1 sandal has long been a trusted companion for outdoor and everyday adventures, offering reliable support and durability. Meanwhile, Waffle House remains a beloved symbol of Southern hospitality and comfort food. Together, they've cooked up a vibrant collection that captures the spirit and passion their fans cherish most. 

"We've been serving up comfort and community since day one," says Rose Fulbright, Chaco Marketing Director. "Teaming up with Waffle House, a beloved Southern gem known for bringing people together over good food and even better vibes, is the perfect match. In a time where food culture and fashion are colliding, this unlikely pairing feels right at home. The Z/1 sandal isn't just about adventure—it's about celebrating those spontaneous moments of joy, whether you're on a hike or enjoying a late-night waffle run with friends." 

Updating the footwear brand's signature Z/1 design, the limited-edition sandals come in two nostalgic webbing styles: Waffly Good and Secret Menu. The Waffly Good design features a crisp, golden waffle pattern inspired by the breakfast classic, a hidden love letter to the chain on the underside, and an exclusive Chaco x Waffle House badge. Secret Menu showcases a sleek black strap adorned with Waffle House's iconic yellow lettering—mirroring the glow of its roadside signs after dark—and features the signature Waffle House diner diamond pattern on the reverse of the webbing.

"At Waffle House, we're all about bringing people together," said Katie Templeton, Director of Marketing at Waffle House. "Teaming up with Chaco is the perfect way to celebrate that. It's not just about food—it's about the joy of shared moments, whether you're at the table or on the trail." 

The Chaco x Waffle House limited-edition collection will be available for purchase on chacos.com.

About Chaco 
Born on the river in 1989, Chaco, a division of Wolverine Worldwide, Inc. (NYSE: WWW), builds premium footwear for the outdoor-minded. The brand's iconic Z/sandals are repairable at ReChaco and more than 20,000 sandals a year are kept out of landfills every year. Plus, as a result of the brand's proprietary LUVSEAT™ foot bed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chaco, Instagram: ChacoFootwear, TikTok: ChacoFootwear.  

About Waffle House
Waffle House restaurants have been a mainstay of American dining since the first location opened in Avondale Estates, GA, in 1955. Today, the Waffle House system operates over 2,000 restaurants in 25 states. Waffle House restaurants are known for serving over a billion waffles and serving the most waffles, T-bones, hashbrowns, and grits in the world. Our glowing Yellow Sign is recognized far and wide for being a welcoming beacon to all after storms and on all holidays. 

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SOURCE Chaco

FAQ

When will the Chaco x Waffle House limited-edition sandals be available for purchase?

The limited-edition collection will be available on chacos.com starting July 15, 2025.

What are the two designs in the Chaco x Waffle House collection?

The collection features two designs: the Waffly Good with a golden waffle pattern and hidden love letter, and the Secret Menu with black straps and yellow Waffle House lettering.

Why did Chaco (NYSE:WWW) partner with Waffle House for this collaboration?

The partnership celebrates both brands' shared values of community and spontaneous joy, combining Chaco's outdoor adventure spirit with Waffle House's Southern hospitality.

What special features are included in the Chaco x Waffle House sandal designs?

The sandals include features like a waffle pattern, hidden love letter, exclusive Chaco x Waffle House badge on the Waffly Good design, and iconic yellow lettering and diner diamond pattern on the Secret Menu design.