Saucony® Renews Contract with Marathon Standout Julia Paternain

Rhea-AI Summary

Saucony (NYSE: WWW) renewed a multi-year partnership with elite marathoner Julia Paternain on Nov 12, 2025, extending a relationship first announced in March 2025. The agreement continues Saucony's support for Paternain's training, competition, brand storytelling, and community initiatives.

Paternain won bronze in the women's marathon at the 2025 World Athletics Championships in Tokyo with a time of 2:27:23 and set a Uruguayan national record of 2:27:09 on her marathon debut. The renewal emphasizes Saucony's focus on nurturing rising global running talent.

Insights

Sponsorship Strategist

Saucony extended a multi-year partnership with Julia Paternain, reinforcing athlete investment and brand storytelling ahead of upcoming road-race seasons.

Saucony secures continued access to a rising marathon talent who set a national record and won bronze at the 2025 World Athletics Championships, amplifying performance credibility for its Endorphin Elite 2 platform and broader product range. The deal formalizes financial and support commitments for training, competition, and community initiatives, which align athlete success with brand marketing and grassroots outreach.

The arrangement depends on Paternain sustaining international visibility and on Saucony converting her breakthrough into repeatable media and retail impact; both outcomes are uncertain and hinge on race results and storytelling execution. Watch her marathon starts and Saucony campaign activations through the next 12–24 months for measurable signals of commercial return.

The new deal underscores the brand's commitment to fostering next generation global talent

ROCKFORD, Mich., Nov. 12, 2025 /PRNewswire/ -- Saucony, a global performance running and lifestyle brand, is proud to renew its partnership with elite distance runner Julia Paternain. Originally announced in March 2025 as part of Saucony's North American professional-running roster, this extension solidifies a multi-year commitment to Paternain as she embarks on the next chapter of her remarkable career.

"We could not be more excited to deepen our relationship with Julia," said Ted Fitzpatrick, Vice President of Product Management and Merchandising at Saucony. "Her breakthrough on the world stage this fall shows her relentless drive and perfectly reflects Saucony's ethos of perseverance, self-belief, and human potential. With roots across Mexico, the United Kingdom, the United States, and Uruguay, Julia brings a global perspective that mirrors Saucony's growing international community of runners.

Just a few months after signing with Saucony, Paternain delivered a headline-making performance at the 2025 World Athletics Championships in Tokyo. In only her second marathon ever, she claimed the bronze medal in the women's marathon with a time of 2:27:23 donning Saucony's award-winning Endorphin Elite 2s. Paternain's performance was even more impressive given her status entering the race: ranked 288th globally in the marathon and stepping into the distance confidently for just the second time.

"I'm thrilled to continue this journey with Saucony," said Julia Paternain. "This past year has been unbelievable, standing on the world podium for Uruguay was a dream. With Saucony's support, I'm hungry for more: more challenges, more growth, more impact. Together, we'll push boundaries and show what's possible."

Paternain's re-signing with Saucony comes at a vital moment in her rapidly ascending career. In less than eight months, she has accelerated from marathon debut to world medalist, setting a Uruguayan national record (2:27:09) on her first attempt and capturing bronze at the 2025 World Athletics Championships in Tokyo. Looking ahead, the renewed partnership will provide continued support for her training and competition goals, including a strategic focus on performing with the top runners globally in marathons and road races, brand storytelling highlighting her inspiring rise, and community initiatives to motivate the next generation of runners.

For more information on Saucony's athletes, please visit www.saucony.com/en/RunAsOne.

About Saucony:  Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE:  WWW ), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit  www.saucony.com .

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SOURCE Saucony

FAQ

What did Saucony announce about Julia Paternain on November 12, 2025 (NYSE: WWW)?

Saucony announced a multi-year renewal of its partnership with Julia Paternain to support her training, competition, storytelling, and community programs.

How did Julia Paternain perform at the 2025 World Athletics Championships in Tokyo?

Julia Paternain won the bronze medal in the women's marathon with a time of 2:27:23.

When did Saucony first sign Julia Paternain and when was the renewal announced?

Saucony first signed Paternain in March 2025 and the renewal was announced on November 12, 2025.

What national record did Julia Paternain set and when?

Paternain set the Uruguayan national marathon record with a time of 2:27:09 on her marathon debut earlier in 2025.

What support will Saucony provide Julia Paternain under the renewed deal?

The renewal provides continued support for training and competition goals, global race focus, brand storytelling, and community initiatives.

Where can investors or fans find more information about Saucony athletes and the partnership?

Additional information is available on Saucony's website at www.saucony.com/en/RunAsOne.