Saucony® Renews Contract with Marathon Standout Julia Paternain
Rhea-AI Summary
Saucony (NYSE: WWW) renewed a multi-year partnership with elite marathoner Julia Paternain on Nov 12, 2025, extending a relationship first announced in March 2025. The agreement continues Saucony's support for Paternain's training, competition, brand storytelling, and community initiatives.
Paternain won bronze in the women's marathon at the 2025 World Athletics Championships in Tokyo with a time of 2:27:23 and set a Uruguayan national record of 2:27:09 on her marathon debut. The renewal emphasizes Saucony's focus on nurturing rising global running talent.
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The new deal underscores the brand's commitment to fostering next generation global talent
"We could not be more excited to deepen our relationship with Julia," said Ted Fitzpatrick, Vice President of Product Management and Merchandising at Saucony. "Her breakthrough on the world stage this fall shows her relentless drive and perfectly reflects Saucony's ethos of perseverance, self-belief, and human potential. With roots across
Just a few months after signing with Saucony, Paternain delivered a headline-making performance at the 2025 World Athletics Championships in
"I'm thrilled to continue this journey with Saucony," said Julia Paternain. "This past year has been unbelievable, standing on the world podium for
Paternain's re-signing with Saucony comes at a vital moment in her rapidly ascending career. In less than eight months, she has accelerated from marathon debut to world medalist, setting a Uruguayan national record (2:27:09) on her first attempt and capturing bronze at the 2025 World Athletics Championships in
For more information on Saucony's athletes, please visit www.saucony.com/en/RunAsOne.
About Saucony: Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW ), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com .
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SOURCE Saucony