Xebra Brands Stock Price, News & Analysis

Xebra Brands Ltd. (CSE: XBRA, OTCQB: XBRAF) has announced that its cannabis-infused beverage, Vicious Citrus OG, is performing exceptionally in Ontario's cannabis market, which features over 1,300 retailers. Launched in August 2022, it is currently the best-selling non-carbonated lemonade and ranks in the top 20% of all cannabis beverage SKUs in Ontario. The company plans to expand the brand to British Columbia, Alberta, and Manitoba and considers international opportunities. CEO Jay Garnett noted positive feedback from consumers and budtenders.

Xebra Brands Ltd. (CSE: XBRA) (OTCQB: XBRAF) has provided an update on cannabis authorizations for its Mexican subsidiary, Xebra Mexico. Following a court order, the Mexican Health Regulatory Agency (COFEPRIS) is expected to issue authorizations for the importation, cultivation, and processing of cannabis products, specifically those with low THC levels. These authorizations mark a precedent in Mexico’s cannabis landscape. Xebra is positioned to tap into opportunities in hemp and CBD products, with potential expansion in hemp plastics.

Xebra Brands Ltd. (CSE: XBRA) (OTCQB: XBRAF) has received direction from the court for the Mexican Health Regulatory Agency (COFEPRIS) to grant all necessary cannabis authorizations to its subsidiary, Xebra Mexico. This follows an irrevocable injunction issued by the Supreme Court in December 2021. Although the authorizations are expected shortly, Xebra may take slightly longer to ensure conditions are satisfactory. CEO Jay Garnett highlighted that this positions Xebra as a first mover in Mexico's CBD market, which has significant potential.

Xebra Brands Ltd. (CSE: XBRA) (OTCQB: XBRAF) has launched its Vicious Citrus cannabis-infused lemonade in Saskatchewan, marking their first entry into western Canada. This high-potency beverage will be available in retail outlets this week, supported by an initial purchase order from the Saskatchewan Liquor and Gaming Authority. Saskatchewan ranks fifth in Canada for annual cannabis sales, with a growth rate of 11% over the past year, highlighting a significant market opportunity for Xebra as it scales production to meet demand.

Xebra Brands Ltd. (OTCQB: XBRAF) has reached a significant milestone in its bid to become a leader in the Mexican cannabis market. Following a unanimous Supreme Court ruling on December 2, 2021, Xebra Mexico has received an irrevocable cannabis injunction, allowing it to cultivate hemp and manufacture CBD products. The Federal Circuit Court has reinforced this decision, paving the way for Xebra to proceed with its commercial activities. The company anticipates receiving necessary health authorizations soon, aiming to capitalize on Mexico's potential as a major cannabis consumer market.

Xebra Brands Ltd. (CSE: XBRA, OTCQB: XBRAF) announced the results of its Annual General and Special Meeting held on August 26, 2022. Shareholders elected five new directors: Antonio Grimaldo, Jay Garnett, Jordi Chemonte, Robert Giustra, and Todd Dalotto. The election saw a high approval rate, with the director nominees receiving over 99% approval. All proposed resolutions were also approved by the shareholders. Detailed voting results indicate significant shareholder engagement, with a non-vote count of 3,622,735.

Xebra Brands Ltd. (CSE: XBRA) (OTCQB: XBRAF) has launched its Vicious Citrus cannabis-infused lemonade in Ontario, Canada, with plans for rapid expansion across the country. The beverage features a 5:1 THC/CBN ratio, including 10mg of THC and 2mg of CBN, a cannabinoid gaining popularity. Over 1,300 cannabis retailers in Ontario can place orders via the Ontario Cannabis Store. Initial retailer feedback and demand indicate strong sell-through, prompting Xebra to increase production to meet anticipated demand.

Xebra Brands Ltd. (CSE: XBRA) (OTCQB: XBRAF) has successfully completed its first commercial production of Vicious Citrus cannabis-infused lemonade. The product will be available in Canada, starting with an initial order of 10,500 units for Ontario. Vicious Citrus features a 5:1 THC to CBN ratio, combining 10mg of THC with 2mg of CBN. Xebra plans to launch additional beverages later this year and is exploring opportunities for expansion into international markets. This milestone is viewed as significant for the company's beverage segment growth.

Xebra Brands Ltd. (CSE: XBRA, OTCQB: XBRAF) has updated its corporate strategy, opting to exit Colombia and the Netherlands to focus on Mexico and Canada. This decision aligns with their goal of establishing a dominant market position in low-cost cannabis cultivation and product manufacturing. In Canada, Xebra is launching its Vicious Citrus cannabis-infused lemonades, which include unique cannabinoid formulations. In Mexico, the company awaits formal cannabis authorizations to commence commercial activities following a Supreme Court injunction. This strategic shift aims to enhance shareholder value.