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Xiaomi held its Internet Partner Conference in Singapore, highlighting its strategy for building an open ecosystem. The company's GetApps store operates in over 100 markets with 260 million monthly active users and 30 million daily installations. Through its HyperOS platform, Xiaomi offers partners comprehensive solutions including advertising, monetization, and game publishing services. The company's Q3 2024 results showed record internet services revenue of RMB 8.5 billion, with overseas revenue growing 18.3% year-over-year to RMB 2.7 billion. Their Minicard feature has helped developers achieve 26% higher conversion rates and 20% increase in ARPU.
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Xiaomi's International Internet Business Department showcased its customer success solutions for game developers with Xapads at the Game Developers Conference in San Francisco. The collaboration aims to enhance user growth through an innovative, one-stop solution package. Xiaomi's app distribution platform, GetApps, is set to expand to 28 markets in 2023, having already attracted over 150 million monthly active users. The presentation highlighted successful case studies, including a game that saw daily users grow by over 20,000 and monthly revenue increase fivefold. Xiaomi's 'Go Global' strategy aims to strengthen partnerships and business opportunities worldwide.
Xiaomi's International Internet Business Department (IIB) recently hosted a workshop at Mobile World Congress in Barcelona, showcasing its MIUI platform's benefits for mobile game developers. By partnering with IIB, developers can gain exposure to over 563 million monthly active MIUI users, significantly boosting user acquisition.
The IIB offers a friendly revenue share policy and robust payment infrastructure covering 400 channels across 100 markets. A collaboration with Mobile Legends: Bang Bang demonstrated successful user growth, while IIB aims to extend similar services to European developers, promoting a rich ecosystem of mobile entertainment.
Xiaomi's International Internet Business Department unveiled its "Go Global" strategy at the Mobile World Congress 2023 held in Barcelona. The plan focuses on enhancing partnerships with global developers, content providers, and marketers to capitalize on the potential of MIUI, which has 563.9 million active users. As of Q3 2022, revenue from overseas internet services surged 17.2% year-over-year to RMB1.7 billion, increasing its share of overall revenue to 24.2%. The strategy aims to expand market reach and improve service offerings while working with partners to enhance user engagement and entertainment experiences.
Xiaomi has launched the Smart Air Purifier 4 Compact, receiving TÜV Rheinland Allergy Care Certification, showcasing its effectiveness against indoor allergens like pollen and pet dander. This model features a three-in-one filtration system with a high-efficiency filter capable of eliminating 99.97% of 0.3μm particles. Weighing just 2.2kg, it is designed for both table and floor use, making it versatile for any space. The purifier, priced at 119 Euro, also offers smart features including real-time air quality monitoring via the 'Xiaomi Home' App and compatibility with voice assistants.
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