Thomas Launches New Platform Tools Helping Industrial Buyers Source the Right Suppliers
Rhea-AI Summary
Thomas (NASDAQ:XMTR) rolled out Thomas Smart Search and Performance-Based Listings on Jan. 15, 2026 to help industrial buyers find suppliers and let suppliers pay only for engaged traffic. Smart Search supports complex, multi-capability, natural‑language queries and reportedly drives 15% more supplier evaluations versus legacy search. Performance-Based Listings let advertisers choose from >80,000 category targets, set budgets, and pay for profile engagements while tracking results with Thomas analytics. The platform connects buyers with more than 500,000 suppliers and now includes DataDome integration to filter non‑human traffic in under 2 milliseconds.
Positive
- Supplier evaluations +15% versus legacy search
- Platform lists >500,000 suppliers for buyer sourcing
- Performance‑Based Listings uses pay‑for‑engagement ad model
- Advertisers can target from >80,000 industry categories
- DataDome blocks non‑human traffic in under 2 milliseconds
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
XMTR was down 2.8% while key peers showed mixed moves: AMSC +0.22%, ATS +1.76%, SXI +1.6%, CXT +1.84%, EPAC -0.64%. Peer action does not clearly mirror XMTR’s decline.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 08 | Platform enhancement | Positive | -8.2% | New materials and pricing/tolerance updates for complex manufacturing. |
| Nov 19 | Growth recognition | Positive | +3.4% | Named to Deloitte Fast 500 with 150% revenue growth noted. |
| Nov 04 | Earnings beat/guidance | Positive | +28.9% | Record Q3 2025 results and raised full-year revenue and EBITDA guidance. |
| Oct 28 | Investor conferences | Neutral | +2.3% | Participation in RBC and UBS investor conferences with a webcasted fireside chat. |
| Oct 23 | Capability expansion | Positive | +3.2% | Launch of auto-quote for injection molding in the U.S. marketplace. |
Platform and capability enhancements have generally seen positive price reactions, with one notable selloff on favorable platform news.
Over the last few months, Xometry reported record Q3 2025 results with revenue of $180.7M and raised FY2025 guidance on Nov 04, 2025, which coincided with a +28.93% move. Product and platform expansions, including auto-quote for injection molding on Oct 23, 2025 and complex manufacturing enhancements on Jan 08, 2026, generally aligned with positive reactions, except for a -8.22% drop after the Jan 8 platform update. Recognition on the 2025 Deloitte Technology Fast 500 and conference participation also coincided with modest gains.
Market Pulse Summary
This announcement highlights further build-out of Xometry’s broader manufacturing ecosystem through Thomas Smart Search and performance-based listings, aiming to improve supplier discovery and advertising efficiency. Earlier updates, including auto-quote injection molding on Oct 23, 2025 and the Q3 2025 results with $180.7M revenue, show a consistent focus on scaling an AI-driven marketplace. Investors may watch adoption metrics such as the reported 15%+ lift in supplier evaluations and overall revenue trends to gauge impact.
AI-generated analysis. Not financial advice.
Newly released Thomas Smart Search and Performance-Based Ad Listings power seamless sourcing and supplier promotion experiences
NORTH BETHESDA, Md., Jan. 15, 2026 (GLOBE NEWSWIRE) -- Thomas, a leading digital platform connecting industrial buyers with more than 500,000 suppliers, announced the rollout of Thomas Smart Search, a powerful new tool that enables buyers to run complex, multi-capability searches and identify more relevant suppliers for their needs. Thomas also launched Performance-Based Listings, allowing manufacturing and industrial suppliers to promote their businesses to in-market buyers through targeted sponsored listings.
Where Industry Intent Meets Industry Fit
Industrial sourcing has become more complex—not because options are limited, but because buyers need to find the most relevant suppliers. Thomas Smart Search, designed specifically for industrial buyers, engineers, and sourcing leaders, removes the friction of navigating vast supplier directories, helping buyers find the right supplier, faster. The new search eliminates the need to select from traditional categories.
Now, buyers can type in detailed searches—in their own words—to find exactly what they are looking for and quickly connect with suppliers that precisely meet their needs, all from a single search interface. And Thomas Smart Search is delivering results: data from a recent test shows Smart Search is driving over
Enhanced Advertiser Platform
Thomas also launched new Performance-Based Listings, allowing manufacturing and industrial business advertisers to set budgets and only pay for potential buyers who interact with their profiles. Features of the improved supplier platform include:
- Defined Target Markets: With the audience in mind, advertisers can choose the categories that suit their business from over 80,000 industry-focused offerings.
- Customized Ad Budgeting: Advertisers can set budgets aligned with their business goals.
- Pay for What You Get: Advertisers only pay for traffic that engages with their business profile.
- Drive Results & Track Progress: Advertisers can monitor campaign performance with Thomas’ powerful analytics platform.
“Thomas has the unique capability of being able to geographically target, as well as capability target,” said Scott Miller, Chief Growth Officer at Case Mason. “We are able to be very strategic in how we spend our money to make sure that we are getting the best bang for our buck from our branding perspective as well as from a lead-generation perspective in our key capabilities.”
“As more buyers use targeted search paths, we’re accelerating their purchasing decisions and driving valuable long-term connections with suppliers. Accurate, attribute-rich searches ensure buyers quickly find the right suppliers and suppliers benefit from higher‑quality traffic. Thomas Smart Search sharpens this flywheel between buyers and suppliers,” said Rachel Zepernick, General Manager at Thomas. “We’re also excited to have integrated DataDome into our platform. Its proprietary algorithm helps identify human or non-human traffic in under 2 milliseconds. This not only improves the quality of traffic, but boosts platform performance and peace of mind for our buyers and suppliers—their data remains secure, and their experience is seamless.”
Learn more on Thomasnet.com.
About Thomas
Thomas, a Xometry business, connects buyers with more than 500,000 highly-vetted North American suppliers, helping manufacturers grow their businesses. Xometry’s (NASDAQ: XMTR) AI-powered marketplace, the popular Thomas industrial sourcing platform, and suite of cloud-based services are rapidly digitizing the manufacturing industry. Learn more at Thomasnet.com or follow Thomas on LinkedIn.
Media Contact
Lauran Cacciatori
VP Communications
773-610-0806
lauran.cacciatori@xometry.com
Investor Contact
Shawn Milne
VP Investor Relations
240-335-8132
shawn.milne@xometry.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d7208fdd-7c1c-436e-9cd2-8be65922f892
FAQ
What did Thomas announce on Jan. 15, 2026 (XMTR)?
How much did Thomas Smart Search improve supplier evaluations versus legacy search?
What is Thomas’ new ad pricing model for suppliers (XMTR)?
How many suppliers does Thomas’ platform connect buyers to?
What targeting options do advertisers get with Thomas Performance‑Based Listings?
How does DataDome integration affect Thomas platform traffic quality?
