Xponential Fitness, Inc. Announces Divestiture of STRIDE Fitness
Xponential Fitness, Inc. (XPOF) has completed the divestiture of its STRIDE Fitness brand to Stride Fitness Franchising, Inc., owned by Shaun Grove. The move aims to optimize growth and customer experiences. The divestiture is not expected to significantly impact revenue in 2024.
The divestiture of STRIDE Fitness by Xponential Fitness, Inc. represents a strategic move to streamline its portfolio and focus on core brands that are more closely aligned with the company's long-term growth strategy. The transaction's lack of material impact on revenue suggests that STRIDE Fitness was a relatively small player within Xponential's broader portfolio, which is consistent with the brand representing less than 1% of the company's total open studios.
From a market perspective, this decision may be seen as a positive step towards operational efficiency and resource optimization. Investors and stakeholders often favor companies that demonstrate a proactive approach to managing their assets, particularly when such moves are aimed at enhancing profitability and shareholder value.
However, the fact that Xponential did not receive any consideration for the divestiture is unusual, as companies typically seek to monetize non-core assets. This could raise questions about the underlying value of STRIDE Fitness or the strategic rationale behind the divestiture. Stakeholders might benefit from further clarity on this aspect to better understand the long-term implications of the transaction.
The announcement by Xponential Fitness, Inc. that the divestiture of its STRIDE Fitness brand will not materially impact its 2024 revenue is a significant indicator of the brand's scale in relation to the company's overall business. For investors, this suggests that the divestiture is unlikely to cause significant fluctuations in the company's financial performance in the short term.
It's also noteworthy that the company is providing transition support to the new owner without receiving any financial consideration, which could imply a strategic decision to maintain a positive relationship with the new owner, who has a history with Xponential. This could potentially open doors for future collaborations or partnerships that may benefit Xponential in ways not directly tied to immediate financial gains.
Investors should monitor the company's upcoming financial statements to assess the operational cost savings from shedding the STRIDE brand and whether these savings contribute to an improved bottom line. Additionally, the search for a successor to Mr. Grove as President of Rumble Boxing introduces a variable that could influence the performance of that particular brand, which stakeholders should follow closely.
02/15/2024 - 09:00 AM
IRVINE, Calif. --(BUSINESS WIRE)--
Xponential Fitness, Inc. (NYSE: XPOF), the largest global franchisor of health and wellness brands, today announced it has completed the divestiture of its brand STRIDE Fitness to Stride Fitness Franchising, Inc., which is owned by Shaun Grove. Mr. Grove is the President of Rumble Boxing.
“We continuously evaluate our portfolio of brands to ensure profitable growth, optimize global customer experiences, and drive long-term value creation for our stakeholders,” said Anthony Geisler, CEO of Xponential Fitness, Inc.
Mr. Geisler continued, “We are pleased to transition the STRIDE brand to an operator with almost a decade of experience owning and operating franchises prior to joining Xponential. After considering the potential alternatives for STRIDE, we concluded that this transaction was the best option for Xponential and the STRIDE brand.”
In connection with this announcement, Xponential has begun a search for a successor for Mr. Grove as President of Rumble Boxing. Mr. Grove has agreed to remain in his current role as President of Rumble Boxing until a successor is identified.
As of December 31, 2023, STRIDE Fitness locations represented less than 1% of Xponential’s total studios open. The divestiture of STRIDE Fitness is not expected to materially impact revenue in 2024. Xponential did not receive any consideration for the divestiture and will provide transition support to the new owner.
About Xponential Fitness, Inc.
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global franchisor of health and wellness brands. Through its mission to make health and wellness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, strength training, metabolic health, and yoga. In partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U.S. and internationally, with franchise, master franchise and international expansion agreements in 49 U.S. states and 22 additional countries. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States ; CycleBar, the largest indoor cycling brand in the United States ; StretchLab, the largest assisted stretching brand in the United States offering one-on-one and group stretching services; Row House, the largest franchised indoor rowing brand in the United States ; AKT, a dance-based cardio workout combining toning, interval and circuit training; YogaSix, the largest yoga brand in the United States ; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States ; BFT, a functional training and strength-based program; and Lindora, a leading provider of medically guided wellness and metabolic health solutions. For more information, please visit the Company’s website at xponential.com .
Forward-Looking Statements
This press release contains forward-looking statements that are based on current expectations, estimates, forecasts and projections of future performance based on management’s judgment, beliefs, current trends, and anticipated financial performance. These forward-looking statements include, without limitation, statements relating to divestiture of the STRIDE brand and expected business and financial benefits resulting from the divestiture. Forward-looking statements involve risks and uncertainties that may cause actual results to differ materially from those contained in the forward-looking statements. These factors include, but are not limited to, our relationships with master franchisees, franchisees and international partners; difficulties and challenges in opening studios by franchisees; the ability of franchisees to generate sufficient revenues; risks relating to expansion into international markets; loss of reputation and brand awareness; general economic conditions and industry trends; and other risks as described in our SEC filings, including our Annual Report on Form 10-K for the full year ended December 31, 2022 filed by Xponential with the SEC and other periodic reports filed with the SEC. Other unknown or unpredictable factors or underlying assumptions subsequently proving to be incorrect could cause actual results to differ materially from those in the forward-looking statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, level of activity, performance, or achievements. You should not place undue reliance on these forward-looking statements. All information provided in this press release is as of today’s date, unless otherwise stated, and Xponential undertakes no duty to update such information, except as required under applicable law.
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Source: Xponential Fitness, Inc.
What brand did Xponential Fitness divest?
Xponential Fitness divested its STRIDE Fitness brand.
Who acquired the STRIDE Fitness brand?
Stride Fitness Franchising, Inc., owned by Shaun Grove, acquired the STRIDE Fitness brand.
Who is the President of Rumble Boxing?
Shaun Grove is the President of Rumble Boxing.
How much impact will the divestiture of STRIDE Fitness have on Xponential's revenue in 2024?
The divestiture of STRIDE Fitness is not expected to materially impact revenue in 2024.
What percentage of Xponential's total studios did STRIDE Fitness locations represent as of December 31, 2023?
STRIDE Fitness locations represented less than 1% of Xponential's total studios as of December 31, 2023.
