XWELL Expands Priority Pass Partnership to Bring Wellness Worldwide
XWELL (Nasdaq: XWEL) announced on October 30, 2025 that its partnership with Priority Pass is expanding internationally to select airports in the Middle East and Europe. Priority Pass members can now redeem a lounge visit entitlement for a 20-minute autonomous massage session on XWELL loungers, including a complimentary face mask, at participating XWELL and XpresSpa locations.
The expansion builds on a North America launch and extends access to locations in Abu Dhabi, Dubai and additional international airports while maintaining coverage across North America (excluding Austin). Participating equipment options vary by site and include standard and zero-gravity massage loungers, hydromassage, Ceragem thermal beds and Chakra beds. For a full list of locations, visit xwell.com.
XWELL (Nasdaq: XWEL) ha annunciato il 30 ottobre 2025 che la sua partnership con Priority Pass si sta espandendo a livello internazionale verso aeroporti selezionati nel Medio Oriente e in Europa. I membri Priority Pass possono ora riscattare un diritto a una visita lounge per una sessione di massaggio autonomo di 20 minuti su sedili XWELL, inclusa una maschera viso omaggio, presso le sedi partecipanti di XWELL e XpresSpa.
L'espansione si basa sul lancio in Nord America e amplia l'accesso a sedi ad Abu Dhabi, Dubai e ulteriori aeroporti internazionali, mantenendo però la copertura in Nord America (esclusa Austin). Le opzioni di equipment partecipanti variano a seconda della sede e includono poltrone massaggio standard e a gravità zero, idromassaggio, letti termali Ceragem e letti Chakra. Per un elenco completo delle sedi, visitare xwell.com.
XWELL (Nasdaq: XWEL) anunció el 30 de octubre de 2025 que su asociación con Priority Pass se expande internacionalmente a aeropuertos seleccionados en Oriente Medio y Europa. Los miembros de Priority Pass ya pueden canjear una asignación de visita de lounge por una sesión de masaje autónomo de 20 minutos en los sillones XWELL, con una mascarilla facial de cortesía, en las ubicaciones participantes de XWELL y XpresSpa.
La expansión se basa en un lanzamiento en América del Norte y extiende el acceso a ubicaciones en Abu Dhabi, Dubái y aeropuertos internacionales adicionales, manteniendo la cobertura en América del Norte (excluyendo Austin). Las opciones de equipo participantes varían por sitio e incluyen sillones de masaje estándar y de gravedad cero, hidromasaje, camas térmales Ceragem y camas Chakra. Para una lista completa de ubicaciones, visite xwell.com.
XWELL (나스닥: XWEL)은 2025년 10월 30일에 파트너십이 Priority Pass와 함께 중동과 유럽의 선택된 공항으로 국제적으로 확대되고 있다고 발표했습니다. Priority Pass 회원은 이제 XWELL 라운지 의자에서 20분 자율 마사지 세션에 대한 라운지 방문 이용권을 교환할 수 있으며, 참여 XWELL 및 XpresSpa 매장에서 무료 페이스 마스크도 제공합니다.
확대는 북미 출시를 기반으로 하며 아부다비, 두바이 및 추가 국제공항의 이용 가능성을 확장하고 북미 전역(오스틴 제외)에서도 커버리지를 유지합니다. 참여 장비 옵션은 현장에 따라 다르며 표준 마사지 의자, 제로그래비티 마사지 의자, 하이드로마사지, Ceragem 열치료 침대 및 Chakra 침대를 포함합니다. 전체 위치 목록은 xwell.com을 방문하십시오.
XWELL (Nasdaq: XWEL) a annoncé le 30 octobre 2025 que son partenariat avec Priority Pass s'étend à l'international vers des aéroports sélectionnés au Moyen-Orient et en Europe. Les membres Priority Pass peuvent désormais échanger une attribution de visite lounge contre une session de massage autonome de 20 minutes sur les fauteuils XWELL, y compris un masque facial offert, dans les sites participants XWELL et XpresSpa.
L'expansion s'appuie sur un lancement en Amérique du Nord et étend l'accès à des sites à Abu Dhabi, Dubaï et d'autres aéroports internationaux tout en maintenant la couverture en Amérique du Nord (à l'exception d'Austin). Les options d'équipements participants varient selon les sites et comprennent des fauteuils de massage standard et zéro gravité, hydromassage, lits thermaux Ceragem et lits Chakra. Pour une liste complète des emplacements, veuillez visiter xwell.com.
XWELL (Nasdaq: XWEL) gab am 30. Oktober 2025 bekannt, dass seine Partnerschaft mit Priority Pass international auf ausgewählte Flughäfen im Nahen Osten und in Europa ausgeweitet wird. Priority Pass-Mitglieder können nun eine Lounge-Besuchsberechtigung für eine 20-minütige autonome Massagesitzung auf XWELL-Loungern, inklusive eines kostenlosen Gesichtsmask, einlösen, in teilnehmenden XWELL- und XpresSpa-Standorten.
Die Expansion baut auf dem Nordamerika-Start auf und erweitert den Zugang zu Standorten in Abu Dhabi, Dubai und weiteren internationalen Flughäfen, während die Abdeckung in Nordamerika (mit Ausnahme von Austin) erhalten bleibt. Die verfügbaren Gerätekategorien variieren je nach Standort und umfassen Standard- und Schwerkraft-Massage-Loungers, Hydromassage, Ceragem-Thermalbetten und Chakra-Betten. Eine vollständige Liste der Standorte finden Sie unter xwell.com.
XWELL (ناسداك: XWEL) أعلنت في 30 أكتوبر 2025 أن شراكتها مع Priority Pass تتوسع دولياً إلى مطارات منتقاة في الشرق الأوسط وأوروبا. يمكن لأعضاء Priority Pass الآن استبدال حق زيارة صالة الانتظار بجلسة مساج تلقائي لمدة 20 دقيقة على مقاعد XWELL، بما في ذلك قناع وجه مجاني، في المواقع المشاركة لـ XWELL وXpresSpa.
يتبنى التوسع الإطلاق في أمريكا الشمالية ويوسّع الوصول إلى مواقع في أبوظبي دبي ومطارات دولية إضافية مع الحفاظ على التغطية عبر أمريكا الشمالية (باستثناء أوستن). خيارات المعدات المشاركة تختلف بحسب الموقع وتتضمن مقاعد تدليك قياسية وتدليك بجاذبية صفرية، وتدليك مائي، وأسرة Ceragem الحرارية وأسرة Chakra. للاطلاع على قائمة كاملة بالمواقع، قم بزيارة xwell.com.
- Partnership expanded to Middle East and Europe
- Priority Pass members receive a 20-minute massage entitlement
- Access extended to Abu Dhabi and Dubai airports
- Rollout limited to select international airports (not universal)
- North America access excludes Austin
Insights
XWELL expands its Priority Pass partnership internationally, offering short wellness sessions to travelers in new airports.
XWELL and Priority Pass now let members redeem a lounge visit entitlement for a 20-minute autonomous massage and a complimentary face mask at participating locations, extending access beyond North America to Abu Dhabi, Dubai and other international airports.
The business mechanism is simple: the company converts Priority Pass entitlements into on-site, time-limited wellness sessions, increasing foot traffic into XWELL and XpresSpa locations without disclosing pricing or financial terms. The model relies on clear operational capacity at each airport and the continued availability of Priority Pass redemptions at those sites.
Key dependencies and risks include venue-level capacity constraints, variable service mixes across locations (e.g., Hydromassage, Ceragem Thermal Bed), and the exclusion of some sites (North American access excludes Austin). Monitor the published list of participating locations on the company website and uptake during peak travel seasons; near-term signals should appear within the next travel quarter.
Priority Pass members can now enjoy XWELL’s exclusive wellness experiences at select international airport spas
NEW YORK, Oct. 30, 2025 (GLOBE NEWSWIRE) -- XWELL, Inc. (Nasdaq: XWEL) (“XWELL” or the “Company”), a leading provider of wellness solutions for people on the go, today announced its partnership with Priority Pass, the world’s leading airport experiences program, is going global. What first launched in North America last year is now being expanded to key international airports across the Middle East and Europe, giving travelers more ways to take care of themselves mid-journey.
Through the expanded collaboration, Priority Pass members can use their lounge visit entitlement to enjoy a 20-minute autonomous massage session on one of XWELL’s signature loungers, complete with a complimentary face mask. Depending on location, guests can choose from a range of other wellness options, including:
- Standard Massage Lounger
- Zero Gravity Human Touch Massage Lounger
- Hydromassage Lounger
- Ceragem Thermal Massage Bed
- Chakra Bed
“Our expanded partnership with Priority Pass builds on the tremendous response we’ve seen from travelers across our U.S. spas,” said Ezra Ernst, Chief Executive Officer at XWELL. “Guests are increasingly seeking ways to prioritize their wellbeing during travel, and this collaboration allows us to extend those restorative experiences to even more passengers across the globe. Together with Priority Pass, we’re making wellness an essential part of the journey — not just the destination.”
Priority Pass members can access all XWELL and XpresSpa locations across North America (excluding Austin), with the partnership now extending to include Abu Dhabi, Dubai, and additional international airports.
For a full list of participating locations, visit xwell.com.
About XWELL, Inc.
XWELL, Inc. (Nasdaq: XWEL) is redefining the modern wellness experience. Through its portfolio of brands—Naples Wax Center®, XpresCheck®, and HyperPointe™—XWELL makes self-care accessible, elevated and entirely on your terms. With locations in airports and metropolitan areas worldwide, XWELL helps people feel their best wherever life takes them.
About Priority Pass
Priority Pass is the world’s original and market-leading airport experiences programme. We provide travelers with access to over 1,600 airport lounges and travel experiences in over 650 airports in 148 countries. Members can access an ever-growing range of premium experiences – from spas to sleeping pods to dining – that help elevate every journey into something special. By building partnerships with other leading brands, we help to bring a better travel experience to the world.
Priority Pass is operated by Collinson, the global, privately-owned company dedicated to helping the world to travel with ease and confidence.
Valentina Marmolejo vmarmolejo@mww.com
FAQ
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