Square Integrates Apple Business to Help Local Businesses Stand Out on Apple Maps

Eligible sellers can update connected Apple listings from Square Dashboard instead of managing each channel separately.

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Square sellers can now easily connect to Apple Business to manage their presence across Apple Maps, Siri AI, Apple Wallet, and other Apple apps, keeping their business details in sync from Square Dashboard

DISTRIBUTED-WORKFORCE/OAKLAND, Calif.--(BUSINESS WIRE)-- Square today announced a new integration with Apple that enables Square sellers to connect their locations to Apple Business from their Square Dashboard, so they can seamlessly manage and synchronize key business location information that appears on Apple Maps. Rather than managing multiple channels separately, sellers can now maintain their Apple presence alongside the rest of their business in Square. The integration makes it easier for sellers to ensure Apple users see up-to-date and accurate information across Apple Maps, Siri AI^[1], Apple Wallet and other Apple apps.

Image courtesy of Square

Connect, Manage, and Convert

Square Sellers who connect their locations to Apple Business can:

• Manage their brand and add a logo, across connected locations, allowing them to enhance and extend their brand presence to Apple Maps place cards, directly from Square Dashboard.
• Automatically sync key business details for each connected location, such as hours, address, and phone number, so this information stays up-to-date and accurate across Apple Maps, Siri AI, Apple Wallet, and other Apple apps and services without manual updates.
• Turn discovery into engagement across connected locations with action links such as Menu, Order, Pickup, Delivery, Book, or Schedule Appointment, so customers can take action directly from an Apple Maps place card.

The integration launches across Square’s eight supported regions – for eligible sellers with physical locations – with this initial feature set, and additional capabilities to help sellers manage and optimize their Apple presence are planned for future releases. Additionally, in the U.S. and Canada, eligible Square business-verified sellers who do not already have an Apple Business account can enroll directly from Square Dashboard, further simplifying the path to discovery.

Why This Matters for Sellers

For sellers that connect their account, the integration is designed to make it easy for sellers to turn Apple discovery into measurable demand, without adding operational overhead:

• Drive discovery where customers are searching: Sellers gain increased visibility, with claimed locations getting 30% more views on Apple Maps.^[2]
• Convert discovery into action: Action links on Apple Maps create a seamless path from discovery to action – increasing clickthrough rates by 31% across website, call, and action buttons.^[3]
• Save time: When sellers update their business information in Square, it stays in sync across their connected locations on Apple Maps place cards automatically.
• Stay informed with insights to come: Future plans currently include the integration of additional Apple Business features, such as a seller’s place card engagement metrics, along with useful peer group benchmarks.

Built for Local Businesses

The integration is designed to meet sellers where they are. For example, Food & Beverage (F&B) sellers can add action links to their Apple Maps place card that can connect customers to their Square ordering, pickup, delivery, or menu experiences; health, wellness and beauty businesses can connect customers to their Square booking and appointment experiences; and retailers can keep key business information and branding accurate across their locations. As the integration expands, Square plans to bring additional Apple Business capabilities and place card features into Square Dashboard.

"With six locations and a menu that changes often, keeping every listing accurate used to be a constant chore,” said Christopher Tompkins, founder of Broad Street Oyster Co. “Now it all runs from one dashboard and syncs to the platforms we use automatically, Apple Maps included. That saves us meaningful time each week, which we'd rather spend running the restaurants."

Committed to Local, Together

Square and Apple share a commitment to local businesses and a belief that they are essential to the health of the neighborhoods they serve. As part of that shared commitment, the integration is designed to help sellers of every size – from single-location shops to multi-location operators – maintain an accurate, consistent presence across Apple’s apps and services.

Part of a Broader Discovery Strategy

The Apple Business integration adds to a growing set of ways Square helps sellers show up wherever customers are searching, including recent integrations by Square with ChatGPT and Claude that help sellers get discovered through AI-powered conversations. Together, these moves reflect Square’s approach to reducing operational complexity for sellers as new discovery surfaces continue to emerge.

“The survival and success of local businesses hinges on whether customers can find them, and today, more of that discovery happens through Apple Maps,” said Morgan Kuntze, Global Partnerships Lead at Block. “This integration means our sellers don’t have to choose between running their business and keeping every channel updated. Once connected in Square, your presence across Apple stays accurate and syncs automatically. It’s one more way we’re helping sellers become neighborhood favorites by driving discoverability where it matters most.”

The Apple Business integration is now available to Square sellers across Australia, Canada, France, Ireland, Japan, Spain, the United Kingdom, and the United States.

To learn more about the Square and Apple Business integration, visit: https://squareup.com/partnerships/applebusiness

About Square

Square helps businesses turn transactions into connections and businesses into neighborhood favorites.

In 2009, Square started with a simple invention — the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities.

Whether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com.

^[1] Siri AI will not be available initially in the EU on iOS, iPadOS, and watchOS. Features that rely on Siri AI will also not be available in the EU on iOS, iPadOS, and watchOS.
^[2] https://business.apple.com/grow?focus=place-cards
^[3] https://business.apple.com/grow?focus=custom-actions

View source version on businesswire.com: https://www.businesswire.com/news/home/20260924501876/en/

Media Contact
Square Press
press@squareup.com

Source: Block, Inc.

Key Terms

clickthrough rates technical

Clickthrough rate (CTR) is the percentage of people who click a link, ad, headline, or button after seeing it; it’s calculated by dividing the number of clicks by the number of impressions (views or exposures) and multiplying by 100. For investors, CTR measures how effectively an online announcement, advertisement, or email converts attention into visits or engagement—like counting how many people enter a store after seeing a window sign—and helps gauge the reach and appeal of digital communications.