cbdMD's Herbal Oasis Expands its Florida Footprint with Bevtalk Distribution Partnership

Rhea-AI Summary

cbdMD (NYSE American: YCBD) announced that its Herbal Oasis THC-infused social seltzer is expanding distribution across most of Florida via a new partnership with Bevtalk Distribution.

Bevtalk will target convenience stores, independent retailers, and specialty beverage accounts, with first shipments already begun and broader placements rolling out through the remainder of 2025. Herbal Oasis blends hemp-derived THC, CBG, and adaptogenic mushrooms and is available in flavors including Lemon Lift, Berry Fusion, Tropical Twist, Mango Bliss, and Tropic Wave. The release cites a growing THC beverage category—estimated $1.1B in U.S. sales in 2024 and projected >25% growth in 2025.

Positive

• Florida statewide distribution via Bevtalk covering most of the state
• First shipments to Bevtalk retail partners have already begun
• Product contains hemp-derived THC, CBG, and adaptogenic mushrooms
• U.S. THC beverage market estimated at $1.1B in 2024; >25% growth projected 2025

Negative

• None.

Insights

Commercial Strategy Analyst

cbdMD's Herbal Oasis expands Florida distribution via Bevtalk, widening retail reach into c-stores and independents.

cbdMD expands physical distribution for Herbal Oasis across most of Florida through a new partnership with Bevtalk Distribution, targeting convenience stores, independent chains, and specialty beverage shops. The company has already begun initial shipments and plans broader rollouts through the remainder of 2025, which should increase retail availability beyond the Panhandle.

The business mechanism is straightforward: Bevtalk leverages distributor-retailer relationships to place a THC-infused seltzer in high-frequency outlets, increasing product velocity and consumer trial potential. This approach depends on execution in slotting, retailer education about hemp-derived THC compliance, and consistent supply to avoid out-of-stocks.

Key risks and dependencies include regulatory compliance for hemp-derived THC in Florida, retailer category acceptance, and shelf cadence through 2025. Watch initial placement density this month, month-over-month replenishment rates, and any public regulatory clarifications; these metrics will show whether expansion converts into sustained retail traction.

CHARLOTTE, N.C., Oct. 9, 2025 /PRNewswire/ -- cbdMD, Inc. (NYSE American: YCBD), one of the most trusted and recognized cannabidiol (CBD) brands in the United States with a comprehensive line of domestically produced CBD products and Farm Bill–compliant Delta-9 offerings, today announced that its Herbal Oasis hemp-derived THC-infused social seltzer, designed to redefine how people connect, unwind, and celebrate life, has expanded distribution throughout most of Florida through a new partnership with Bevtalk Distribution, a leading distributor specializing in innovative beverage brands.

This partnership marks a significant milestone for Herbal Oasis as it continues to expand across the Southeast, bringing its refreshing THC seltzers to convenience stores, independent retailers, and specialty beverage shops throughout Florida.

"Florida is one of the largest and most dynamic markets in the Southeast, and partnering with Bevtalk gives us an incredible opportunity to expand outside the Panhandle to reach Florida consumers where they shop every day," said Ronan Kennedy, CEO of cbdMD, parent company of Herbal Oasis. "Bevtalk's focus on building emerging brands and their strong relationships with c-stores and independents make them the perfect partner for Oasis as we continue our mission to redefine social drinking."

Driving Growth Across Florida

Bevtalk will introduce Herbal Oasis to retailers throughout the state, focusing on c-store placements, independent retail chains, and specialty beverage accounts. This strategy positions Oasis to capture Florida's growing demand for alcohol alternatives and hemp-derived THC products, reaching consumers seeking functional, flavorful options for social occasions.

"We're excited to partner with Oasis and bring their innovative seltzers to our network of retailers," said John O'Meara, Co-Founder. "The THC beverage category is growing rapidly, and Oasis offers a unique product that stands out for both its quality and its approach to functional, social-forward drinking."

A Category on the Rise

The THC beverage market continues to expand rapidly as consumer seek alternatives to alcohol and tradition cannabis products. According to Whitney Economics U.S. THC Beverage sales reached an estimated $1.1 billion in 2024 and are projected to grow more than 25% 2025, with the market anticipated to triple by 2030.

Oasis stands out with its balanced blend of hemp-derived THC, CBG, and adaptogenic mushrooms like lion's mane, reishi, and cordyceps. Available in vibrant flavors such as Lemon Lift, Berry Fusion, Tropical Twist, Mango Bliss, and the new Tropic Wave, Oasis offers consumers a refreshing, modern way to unwindwithout alcohol.

Florida Launch Availability

Oasis has been available to retailers in parts of the Panhandle through Gulf Distribution's network. The first shipments of Oasis to the rest of the state have already begun, with products now available to Bevtalk's retail partners throughout Florida. Consumers can expect to see Oasis on shelves at local convenience stores and independent shops this month, with expanded placements rolling out through the remainder of 2025.

Media Contact: Contact Information: cbdMD, Inc., Ronan Kennedy, Chief Executive Officer and Chief Financial Officer, IR@cbdmd.com, (704) 445-3064

About Herbal Oasis

Herbal Oasis is a line of premium hemp-derived THC seltzers crafted to elevate social experiences. With bright flavors like Lemon Lift, Tropical Twist, and Mango Bliss, Oasis blends cannabinoids and functional ingredients to create a new kind of social beverage for today's consumers. More information can be found at www.herbaloasis.com. Oasis is owned by cbdMD, Inc., a leading wellness company dedicated to innovation and quality.

About cbdMD, Inc.

cbdMD, Inc. is one of the leading and most highly trusted and most recognized cannabidiol (CBD) brands with a comprehensive line of U.S. produced, CBD products, and an array of Farm Act compliant Delta 9 products. Our Paw CBD brand of pet products includes veterinarian-formulated products, and our ATRx brand of natural functional mushroom support. To learn more about cbdMD and our comprehensive line of U.S. grown hemp products as well as our other brands, please visit www.cbdmd.com , www.pawcbd.com , or ATRxlabs.com, follow cbdMD on Instagram and Facebook, or visit one of the thousands of retail outlets that carry cbdMD's products.

About Bevtalk Distribution

Bevtalk Distribution partners with emerging and established beverage brands to deliver growth in convenience stores, independent retailers, and specialty markets across Florida. With a focus on innovative products and exceptional service, Bevtalk helps brands build strong retail presence and connect with consumers statewide. Learn more at www.bevtalk.us

Forward-Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements can be identified using words such as ''should,'' ''may,'' ''intends,'' ''anticipates,'' ''believes,'' ''estimates,'' ''projects,'' ''forecasts,'' ''expects,'' ''plans,'' and ''proposes.'' These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict. You are urged to carefully review and consider any cautionary statements, including but not limited to expectations on our ability to continue as a going concern, increasing our revenues, the development or future sales of Oasis products, regaining compliance with NYSE American continued listing requirements and other disclosures, including the statements made under the heading "Risk Factors" in cbdMD, Inc.'s Annual Report on Form 10-K for the fiscal year ended September 30, 2024 as filed with the Securities and Exchange Commission (the "SEC") on December 17, 2024, and our other filings with the SEC. All forward-looking statements, including Euromonitor international projections, involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of cbdMD, Inc. and are difficult to predict. cbdMD, Inc. does not undertake any duty to update any forward-looking statements except as may be required by law. The information which appears on our websites and our social media platforms, including, but not limited to, Instagram and Facebook, is not part of this press release.

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SOURCE cbdMD, Inc.

FAQ

What does cbdMD's YCBD announcement on October 9, 2025 say about Florida distribution?

cbdMD said Herbal Oasis is expanding across most of Florida via a new distribution partnership with Bevtalk.

When will Herbal Oasis be available in Florida stores under the YCBD expansion?

The company said first shipments have begun and retail availability will expand through the remainder of 2025.

What retailers will carry Herbal Oasis after the Bevtalk partnership for YCBD?

Bevtalk will target convenience stores, independent retailers, and specialty beverage accounts across Florida.

What are Herbal Oasis product ingredients and flavor options mentioned by YCBD?

Herbal Oasis blends hemp-derived THC, CBG, and adaptogenic mushrooms; flavors include Lemon Lift, Berry Fusion, Tropical Twist, Mango Bliss, Tropic Wave.

How large is the THC beverage market cited in cbdMD's YCBD release?

The release cites estimated U.S. THC beverage sales of $1.1 billion in 2024 and projected >25% growth in 2025.

What investor impact could the Bevtalk distribution deal have for YCBD shareholders?

The announcement positions Herbal Oasis for wider retail reach in Florida, which the company presents as supportive of growth and category demand.