cbdMD's Herbal Oasis Hemp-Derived THC-Infused Social Seltzer Brand Expands its Product Offerings

Rhea-AI Summary

cbdMD (NYSE American: YCBD) expanded its Herbal Oasis hemp-derived THC-infused social seltzer lineup on October 22, 2025 with two new 10mg flavors: Berry Fusion 10mg and Tropic Wave 10mg. Each 12oz slim can contains 10mg hemp-derived THC and is infused with CBG plus functional mushrooms (lion's mane, reishi, cordyceps).

The launch follows consumer testing (small batch pilots, tastings, surveys, social listening) and targets Sober October demand for alcohol alternatives. Products are available now at herbaloasis.com and rolling out to select retail partners. The release cites market data forecasting U.S. THC beverage sales at $1.1B in 2024 and >25% growth in 2025.

Positive

• Two new 10mg SKUs launched: Berry Fusion and Tropic Wave
• Each 12oz can contains 10mg hemp-derived THC with CBG and three functional mushrooms
• Available now direct-to-consumer at herbaloasis.com and rolling out to select retailers

Negative

• None.

Insights

Consumer Packaged Goods Strategist

Herbal Oasis launched two 10mg THC-infused seltzer flavors timed for Sober October; modestly positive for category visibility but limited standalone financial signal.

Herbal Oasis expands its product mix with Berry Fusion and Tropic Wave at 10mg THC per 12oz can, plus CBG and functional mushrooms, using consumer testing and pilots to set flavor and potency. The company positions these SKUs as a higher‑potency alternative during October 22, 2025 and notes broader retail rollout and direct availability at herbaloasis.com.

The announcement leans on market sizing data — U.S. THC beverage sales reached $1.1 billion in 2024 and are cited to grow more than 25% in 2025 with a market forecast to triple by 2030 — which supports a category-growth narrative but does not provide company financial metrics. Key dependencies include actual retail velocity, distribution breadth, and repeat purchase; these are not disclosed here, so near-term commercial impact is unclear. Watch initial retail sales, distribution cadence, and any disclosed unit/retail velocity over the next 1–3 quarters to gauge whether the SKUs move from promotional visibility to measurable revenue contribution.

CHARLOTTE, NC / ACCESS Newswire / October 22, 2025 / cbdMD, Inc. (NYSE American:YCBD), one of the most trusted and recognized cannabidiol (CBD) brands in the United States with a comprehensive line of domestically produced CBD products and Farm Bill-compliant Delta-9 offerings, today announced the addition of two new 10mg flavors to its Herbal Oasis hemp-derived THC-infused social seltzer lineup: Berry Fusion and Tropic Wave.

These launches reflect Oasis's strategic focus on data driven product development. Over recent months, the brand ran consumer testing programs, including small batch pilots, in-person tastings, digital surveys and ongoing social listening to validate flavor profiles and dial in potency. The results are 2 new targeted 10mg options that meet the clear consumer demand for bolder taste and a stronger THC experience.

"We didn't guess; we listened," said Ronan Kennedy, CEO of cbdMD, owner of Herbal Oasis. "Customers asked for more variety and higher potency, and our research confirmed it. We timed these release to land right in Sober October, so anyone exploring life with less alcohol has a flavorful, functional alternative ready to go."

The New Lineup:

• Berry Fusion 10mg - A bold, juicy berry blend that builds on a fan favorite. Now crafted for an elevated 10mg experience.

• Tropic Wage 10mg - a bring tropical profile with Mango and Passionfruit notes, balance for a smooth, refreshing sip.

Both new SKUs are infused with THC, CBG, and functional mushrooms including lion's mane, reishi, and cordyceps, creating a beverage designed to support presence, clarity, and connection.

Each slim 12oz can contains 10mg of hem-derived THC, offering a higher-potency option for consumers who want more from their social seltzer.

The timing aligns with Sober October, when many consumers reduce or eliminate alcohol. Oasis's expanded 10mg range gives them a crisp, convenient alternative that fits naturally into social routines.

The THC beverage market continues to expand rapidly as consumers seek alternatives to alcohol and traditional cannabis products. According to Whitney Economics, U.S. THC Beverage sales reached an estimated $1.1 billion in 2024 and are projected to grow more than 25% 2025, with the market anticipated to triple by 2030.

Herbal Oasis continues to expand rapidly, recently announcing new distribution across multiple states and building a reputation as one of the most innovative brands in the THC beverage space.

"Our guiding question was simple: what will make everyday moments better?" added Kennedy. "These two flavors are a direct answer, backed by testing and launched when they'll be most useful."

Availability: Berry Fusion 10mg and Tropic Wave 10mg are available now at herbaloasis.com and rolling out to select retail partners.

About Herbal Oasis

Herbal Oasis is a line of premium hemp-derived THC seltzers crafted to elevate everyday experiences. With bright, modern flavors, now including Berry Fusion 10mg and Tropic Wave 10mg, Oasis blends cannabinoids and functional ingredients to create a new kind of beverage for today's consumers. Learn more at www.herbaloasis.com. Oasis is owned by cbdMD, Inc., a leading wellness company dedicated to innovation and quality.

About cbdMD, Inc.

cbdMD, Inc. (NYSE American: YCBD) is one of the leading and most highly trusted and most recognized cannabidiol (CBD) brands with a comprehensive line of U.S. produced, THC-free¹ CBD products, and an array of Farm Act compliant Delta 9 products. Our Paw CBD brand of pet products includes veterinarian-formulated products, and our ATRx brand of natural functional mushroom support. To learn more about cbdMD and our comprehensive line of U.S. grown hemp products as well as our other brands, please visit www.cbdmd.com, www.pawcbd.com, or ATRxlabs.com, follow cbdMD on Instagram and Facebook, or visit one of the thousands of retail outlets that carry cbdMD's products.

Forward-Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements can be identified using words such as ''should,'' ''may,'' ''intends,'' ''anticipates,'' ''believes,'' ''estimates,'' ''projects,'' ''forecasts,'' ''expects,'' ''plans,'' and ''proposes.'' These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict. You are urged to carefully review and consider any cautionary statements, including but not limited to expectations on our ability to continue as a going concern, increasing our revenues, the development or future sales of Oasis products, regaining compliance with NYSE American continued listing requirements and other disclosures, including the statements made under the heading "Risk Factors" in cbdMD, Inc.'s Annual Report on Form 10-K for the fiscal year ended September 30, 2024 as filed with the Securities and Exchange Commission (the "SEC") on December 17, 2024, and our other filings with the SEC. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of cbdMD, Inc. and are difficult to predict. cbdMD, Inc. does not undertake any duty to update any forward-looking statements except as may be required by law. The information which appears on our websites and our social media platforms, including, but not limited to, Instagram and Facebook, is not part of this press release.

¹ THC-free is defined as below the level of detection using validated scientific analytical methods.

Contact Information:

cbdMD, Inc.
Ronan Kennedy
Chief Executive Officer and Chief Financial Officer
IR@cbdmd.com
(704) 445-3064

SOURCE: cbdMD

View the original press release on ACCESS Newswire

FAQ

What new products did cbdMD (YCBD) add to Herbal Oasis on October 22, 2025?

Herbal Oasis added Berry Fusion 10mg and Tropic Wave 10mg hemp-derived THC social seltzers.

How much THC is in each Herbal Oasis can from cbdMD (YCBD)?

Each slim 12oz can contains 10mg of hemp-derived THC.

What additional ingredients are in the new Herbal Oasis 10mg seltzers from cbdMD (YCBD)?

Both SKUs are infused with CBG and functional mushrooms: lion's mane, reishi, and cordyceps.

When and where are the new Herbal Oasis Berry Fusion and Tropic Wave available?

They are available now at herbaloasis.com and are rolling out to select retail partners.

Why did cbdMD (YCBD) launch 10mg Herbal Oasis flavors in late October 2025?

The company said the timing aligns with Sober October and follows consumer testing that showed demand for bolder taste and higher potency.

What market context did cbdMD (YCBD) cite for the THC beverage launch?

The company cited Whitney Economics estimating $1.1B U.S. THC beverage sales in 2024 and projected >25% growth in 2025.