Yoshiharu Announces Corporate Name Change to Vestand Inc. and Ticker Change to “VSTD”

Rhea-AI Summary

Yoshiharu Global Co. (NASDAQ: YOSH) announced its corporate rebranding to Vestand Inc., with its stock trading under the new ticker symbol "VSTD" effective September 3, 2025. The transformation marks a strategic shift from a traditional Japanese restaurant operator to an asset-backed platform.

The company's new strategy centers on two main pillars: a corporate-level Crypto Treasury initiative focusing on Bitcoin and other digital assets, and an expanded real estate portfolio integrated with PropTech and Security Token Offering (STO) structures. Under CEO Ji-Won Kim's leadership, Vestand plans to collaborate with a U.S. investment bank to build its crypto portfolio while maintaining its restaurant operations.

Positive

• Strategic diversification from single-sector restaurant business to asset-backed platform
• Planned collaboration with leading U.S. investment bank for institutional investor access
• Implementation of dual revenue strategy combining crypto assets and real estate investments
• Enhanced internal control framework for improved governance and compliance

Negative

• Significant business model pivot may create execution risks
• Exposure to volatile crypto markets could impact financial stability
• Potential dilution of core restaurant business focus

Insights

Corporate Strategy Analyst

Yoshiharu's transformation into Vestand marks a radical pivot from restaurant operations to a crypto and real estate investment platform.

Yoshiharu Global's rebranding to Vestand Inc. represents a fundamental strategic pivot that dramatically alters the company's business model. This transformation shifts the company from its core identity as a Japanese restaurant operator into an asset-backed investment platform centered on two primary pillars: cryptocurrency treasury management and real estate holdings.

The implementation of a corporate-level Crypto Treasury strategy signals a particularly aggressive move into digital assets, with the company planning to make cryptocurrencies a central component of its capital structure rather than merely holding them as investments. This represents a significantly higher level of crypto integration than most public companies have attempted, essentially redefining Vestand as a hybrid operating/investment entity.

The concurrent expansion of the company's real estate portfolio using capital from U.S. and Korean investors, combined with Security Token Offering structures, suggests Vestand is attempting to create a diversified asset base that balances the volatility of cryptocurrency with more stable real estate cash flows. This dual-asset approach appears designed to provide both stability and speculative growth potential.

What's notable is the lack of clarity regarding the future role of the original restaurant business in this new structure. While CEO Ji-Won Kim mentions they will "continue to expand our restaurant business," the overwhelming focus on crypto and real estate suggests the original Japanese ramen operation may become increasingly peripheral to Vestand's core strategy. This represents a remarkable departure from the company's original business proposition to investors and raises questions about management's expertise in these new domains versus their restaurant industry experience.

Company to Advance Asset-Backed Growth Strategy Centered on Crypto Treasury and Real Estate

BUENA PARK, Calif., Sept. 02, 2025 (GLOBE NEWSWIRE) -- Yoshiharu Global Co. (NASDAQ: YOSH) ("Yoshiharu" or the "Company"), a restaurant operator specializing in authentic Japanese ramen & rolls, today announced that, effective September 3, 2025, it has changed its corporate name to Vestand Inc. The name change reflects the Company’s strategic transformation into an asset-backed platform that integrates a corporate-level Crypto Treasury strategy with real estate holdings.

The new corporate identity underscores Vestand’s evolution from a traditional restaurant operator into a diversified platform with a focus on long-term, asset-based growth. Beginning September 3, 2025, the Company’s common stock will trade on the Nasdaq Capital Market under the new name and new ticker symbol “VSTD.” No action is required by existing shareholders, and the Company’s CUSIP number will remain unchanged. The corporate website has also been updated to http://vestand.com/.

Corporate-Level Crypto Treasury Strategy

Vestand is preparing to implement a corporate Crypto Treasury strategy designed to move beyond simple asset holding and position digital assets as a core component of its capital structure. By leveraging Bitcoin and other major digital assets, the Company intends to create a framework that combines stable shareholder returns with the upside potential of digital asset growth.

The Company plans to collaborate with a leading U.S. investment bank to expand access to global institutional investor networks and is preparing to build a meaningful Crypto Treasury portfolio through a phased approach.

Integration with PropTech and Real Estate

Alongside its Crypto Treasury strategy, Vestand continues to expand its real estate portfolio with capital secured from U.S. and Korean investors. By combining real estate investments with Security Token Offering (STO) structures, Vestand aims to establish a platform that integrates its PropTech initiatives with its Crypto Treasury strategy. This dual approach is designed to balance stable cash flows with growth opportunities in digital assets.

Strengthening Internal Controls

Under the leadership of its CEO and CFO, Vestand has implemented a robust internal control framework to reinforce transparency, accountability, and regulatory compliance. The Company remains committed to aligning its governance standards with those expected by global institutional investors.

Comments from the CEO

“The name Vestand represents our vision to become a new growth platform that combines tangible assets with a corporate Crypto Treasury strategy,” said Ji-Won Kim, CEO of Vestand.

“We are committed to building a balanced portfolio centered on Crypto Treasury, supported by real estate assets that provide stability and diversification. By integrating our PropTech initiatives with a structured Crypto Treasury strategy, we believe Vestand can deliver differentiated, long-term value to global capital markets and our shareholders.

Looking ahead, we will continue to expand our restaurant business while pursuing asset-backed growth driven by Crypto Treasury and real estate, reinforcing our mission to create sustainable value under the Vestand name.”

About Yoshiharu Global Co.

Vestand is a fast-growing restaurant operator expanding into the real estate investment and development sector. Specializing in Japanese ramen, Yoshiharu gained recognition as a leading ramen restaurant in Southern California within six months of its 2016 debut and has continued to expand its top-notch restaurant service across Southern California and Las Vegas, currently owning and operating 15 restaurants.

For more information, please visit www.yoshiharuramen.com.

Forward Looking Statements

This press release includes certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including without limitation, statements regarding our position to execute on our growth strategy, and our ability to expand our leadership position. These forward-looking statements include, but are not limited to, the Company’s beliefs, plans, goals, objectives, expectations, assumptions, estimates, intentions, future performance, other statements that are not historical facts and statements identified by words such as “expects”, “anticipates”, “intends”, “plans”, “believes”, “seeks”, “estimates” or words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in, or suggested by, these forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our filings with the SEC including our Form 10-K for the year ended December 31, 2024, and subsequent reports we file with the SEC from time to time, which can be found on the SEC’s website at www.sec.gov. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Investor Relations Contact:
Larry W Holub
Director
MZ North America
YOSH@mzgroup.us  
312-261-6412

FAQ

Why is Yoshiharu (NASDAQ:YOSH) changing its name to Vestand?

The company is rebranding to Vestand to reflect its strategic transformation from a restaurant operator into an asset-backed platform focusing on Crypto Treasury and real estate investments.

When will YOSH stock start trading under the new VSTD ticker symbol?

The company's stock will begin trading under the new ticker symbol VSTD on the Nasdaq Capital Market effective September 3, 2025.

What is Vestand's new business strategy?

Vestand's strategy combines a corporate-level Crypto Treasury initiative focusing on Bitcoin and digital assets with real estate investments and PropTech initiatives, while maintaining its restaurant operations.

Do Yoshiharu shareholders need to take any action regarding the name change?

No action is required from existing shareholders. The company's CUSIP number will remain unchanged despite the name and ticker symbol change.

How will Vestand implement its Crypto Treasury strategy?

Vestand plans to implement its strategy through a phased approach, collaborating with a leading U.S. investment bank to build a meaningful crypto portfolio and expand access to global institutional investors.