YourWay Cannabis Brands Inc. (CSE: YOUR, OTC: YOURF, FSE: HOB) is now trading on the OTCQB Venture Market in the U.S. This listing allows the Company to broaden its investor audience and enhance market awareness. Chairman Jakob Ripshtein emphasized that this milestone aims to improve the Company’s liquidity and access for shareholders. YourWay operates primarily in Arizona and California, focusing on a consumer-centric approach in the cannabis sector, providing both proprietary and white-labeled products.
YourWay Cannabis Brands Inc. has secured an exclusive multi-year licensing agreement with Old Pal to manufacture and sell its cannabis products in Arizona. This partnership positions YourWay as a significant player in Arizona's cannabis market. The initial term of the agreement is three years, with potential extensions. Old Pal, a recognized national brand, is known for its accessibility and communal cannabis experiences. The launch of Old Pal-branded products is expected in the first quarter of 2022, further expanding YourWay's consumer-centric portfolio.
YourWay Cannabis Brands Inc. announced a change in its OTC trading symbol from HSTRF to YOURF, effective January 3, 2022. This change aligns with the company’s rebranding efforts and aims to strengthen its identity in the investment community. Additionally, the company has applied to up-list to the OTCQB Venture Market, which could enhance its market visibility, access, and liquidity for investors. The shares will continue trading as YOUR on the Canadian Securities Exchange and HOB on the Frankfurt Stock Exchange.