Yubico Unveils “YubiNation Partners”: A New Era of Global Channel Partnership to Secure Digital Identities in the Age of AI

Key Terms

multi-factor authentication technical

A security method that requires users to prove their identity in two or more different ways before accessing accounts or systems, such as combining a password with a one-time code sent to a phone or a fingerprint. For investors, it reduces the risk of unauthorized access to sensitive accounts, lowers chances of fraud or data breaches, and helps protect a company’s financials and reputation—similar to needing both a key and a fingerprint to open a safe.

one-time passwords technical

A one-time password (OTP) is a single-use numeric or alphanumeric code sent to a user’s phone, email, or generated by an app to confirm identity for a specific login or transaction. Like a disposable key or one-time ticket, it helps prevent unauthorized access and fraud; for investors, OTPs matter because stronger authentication reduces the risk of theft, supports regulatory compliance, and preserves trust in online trading and account security.

phishing-resistant technical

Phishing-resistant describes login and identity checks designed so attackers cannot trick someone into giving up access, even if they capture a password or fake a login page. Think of it as a lock that needs a special physical key or a built-in device handshake rather than just knowing a code; for investors, it lowers the risk of fraud, costly breaches, regulatory fines, and damage to customer trust that can hurt a company’s value.

return on investment financial

Return on investment measures the gain or loss you get from putting money into something, expressed as a percentage of the original cost. It matters to investors because it shows how efficiently capital is being used—like comparing how much fruit different trees produce per seed planted—helping decide which opportunities deliver more reward for each dollar and whether results beat expectations or benchmarks.

market development funds financial

Market development funds are money a company sets aside to pay its resellers, distributors or sales partners to promote its products or enter new customer areas. Think of it as a manufacturer giving its shopkeepers a dedicated advertising and event budget to drive local sales. Investors watch these funds because they indicate how aggressively a company is investing to grow revenue through its partners and because heavy use or misuse can affect profit margins and future sales visibility.

not-for-resale financial

A "not-for-resale" label means a product, sample, or asset is provided for use, demonstration, testing, or promotion and is not intended to be sold onward. Think of it like a free demo appliance a store loans to show how it works rather than stock they can put on the shelf; for investors this matters because such items do not generate direct sales revenue, can affect inventory accounting, and may limit the supply of goods or securities available for trading.

professional services technical

Services delivered by trained specialists—such as lawyers, accountants, consultants, engineers, or IT experts—who provide advice, compliance work, project management or hands-on technical help for businesses. For investors, professional services matter because they are often a steady source of revenue, reflect a company’s need for specialized support, and can signal predictable cash flow, pricing power, or exposure to client concentration and regulatory risk, similar to hiring a trusted contractor to handle a complex job.

proof of concept technical

A proof of concept is a demonstration that shows a new idea, product, or method is feasible and can work as intended. It serves as evidence that an approach has potential value before full development or investment begins. For investors, it helps assess the likelihood of success and reduces uncertainty about whether the concept can deliver its promised benefits.

SANTA CLARA, Calif. & STOCKHOLM--(BUSINESS WIRE)-- Regulatory News:

Yubico (NASDAQ STOCKHOLM: YUBICO), a modern cybersecurity company and creator of the most secure passkeys, today announced the launch of YubiNation Partners, a new global Channel program designed to unite a community of security experts. In the face of growing AI-driven cyber threats, the program enables partners to become trusted advisors and cultivate a safer digital world for their customers, making identities private and secure.

As the average cost of a corporate security breach climbs to $4.4 million*, with phishing remaining a primary attack vector, the industry can no longer rely on passwords alone. In fact, a 2026 Total Economic Impact study from Forrester Consulting commissioned by Yubico, found that by replacing traditional multi-factor authentication (MFA) and one-time passwords (OTP) with YubiKeys, customers achieved a 265% return on investment (ROI). This effectively eliminated phishing and credential-theft risks, reducing an organization’s risk exposure to breach costs from addressable attacks by 99.99%.

With the ever changing landscape, YubiNation Partners is more important than ever, transforming the traditional reseller model into a strategic engine for growth, empowering partners to deliver the gold standard in phishing-resistant multi-factor authentication (MFA) and help customers go passwordless at speed and scale.

“With YubiNation Partners, Yubico is embracing a Partner-first strategy, moving beyond traditional resale to build a dedicated community of security experts who are shaping the future of digital identity,” said Bettina Vahl, Vice President of Global Channels at Yubico. “This program is built to turn our partners into true trusted advisors, giving them the innovation, speed and scale they need to help customers go passwordless and stay secure everywhere.”

Welcome to YubiNation Partners: Built to Accelerate Partner Success at Scale
The new program features four distinct partnership tiers specifically designed to recognize technical expertise, investment, and collaboration. Each tier unlocks deeper enablement and benefits:

• Bronze (Building the Foundation): Focuses on rapid enablement through the Yubico Academy and authorized distributors to help teams deliver value immediately.
• Silver (Expanding Impact): Unlocks lead sharing, and co-sell support for opportunities involving 200+ users.
• Gold (Accelerating at Scale): Receives priority access to Market Development Funds (MDF), a dedicated go-to-market team, and a Not-for-Resale (NFR) allocation of up to 25 keys per quarter to support technical readiness.
• Platinum (Leading the Way): Strongest deal incentives, services leads, direct access to MDF, invitations to exclusive strategic events and business planning sessions, and an NFR allocation of up to 50 keys per quarter.

Yubico Academy: The destination spot for effective Channel enablement
Over the past year, Yubico has significantly expanded the Yubico Academy to support roles across our partner ecosystem: 100-series (Essentials), 200-series (Sales), and 300-series (Technical Sales), including completing a proof of concept with a 4th level of certification, the 400-series focused on Professional Services.

After incorporating feedback from partners worldwide, today Yubico is also making the 400-series available to Platinum and Gold tier partners. This program reinforces the mission to treat partners as an extension of Yubico’s team and strengthens the partner networks’ ability to streamline our customers’ path to phishing-resistance. It also allows partners to leverage their expertise in a wider array of solutions to deliver additional Professional Services that ultimately enable customer success.

“The feedback from both my colleagues and I regarding the new Professional Services certifications has been overwhelmingly positive, particularly concerning the specialized vendor modules,” said Felix Brand, CISSP and cybersecurity architect at Germany-based Yubico partner, SVA. “This structured approach provided a highly targeted experience that directly aligns with the unique needs and strengths of each individual consulting partner.”

Innovating for the Future of Identity
YubiNation Partners is built to help trusted advisors capture demand in a fast-moving market. Currently, over 30% of the Fortune 500 and 18 of the top 20 AI companies rely on YubiKeys to secure their workforces. By joining YubiNation, channel partners can leverage this brand authority to shorten sales cycles, drive recurring revenue and shape the future of securing digital identity.

The program creates a unified ecosystem where partners can advise, build and resell, supported by tailored enablement and campaign kits that drive measurable impact.

“We see Yubico’s updated channel program as a strong step forward in supporting strategic partners like Zones. The investments in enablement, tiering, and services alignment position us to drive greater impact together in the identity security market,” said Jake Pederson, director software, cloud and security alliances at Zones. “By elevating partner certifications and Professional Services integration, the program empowers Zones to differentiate through technical expertise and end-to-end delivery excellence at global scale.”

Availability
Existing partners will be automatically placed into one of the four program tiers based on current criteria, such as revenue growth and Yubico Academy certifications completed. New partners looking to advance their security mission and join the YubiNation Partners community can submit a Partner Application starting today on the Yubico website or through their local Yubico distributor.

For more information, visit the YubiNation Partners website.

*Source: IBM Cost of a Data Breach Report 2025

About Yubico
Yubico (Nasdaq Stockholm: YUBICO), the inventor of the YubiKey, offers the gold standard for phishing-resistant multi-factor authentication (MFA), stopping account takeovers in their tracks and making secure login easy and available for everyone. Since the company was founded in 2007, it has been a leader in setting global standards for secure access to computers, mobile devices, servers, browsers, and internet accounts. Yubico is a creator and core contributor to the FIDO2, WebAuthn, and FIDO Universal 2nd Factor (U2F) open authentication standards, and is a pioneer in delivering hardware-based passwordless authentication using the highest assurance passkeys to customers in 160+ countries.

Yubico’s solutions enable passwordless logins using the most secure form of passkey technology. YubiKeys work out-of-the-box across hundreds of consumer and enterprise applications and services, delivering strong security with a fast and easy experience.

As part of its mission to make the digital world safer for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through the philanthropic initiative, Secure it Forward. The company is headquartered in Stockholm and Santa Clara, CA. For more information on Yubico, visit us at www.yubico.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260224451359/en/

Yubico Communications Team

press@yubico.com

Source: Yubico