Yum! Brands, Inc. reports developments across a global quick-service restaurant portfolio that includes KFC, Pizza Hut, Taco Bell and Habit Burger. News commonly centers on brand-level menu value, product and marketing campaigns, loyalty programs, gift card infrastructure, digital ordering activity, franchise-system sales, same-store sales and unit growth.
Company updates also cover quarterly results, conference calls and board appointments. Because Yum! operates primarily through a franchised restaurant model, recurring news links consumer demand, franchisee economics, restaurant development, technology initiatives and international market performance to the company's operating results.
On July 10, 2020, KFC announced the introduction of Secret Recipe Fries to its permanent menu, celebrating National French Fry Day on July 13 with a special pricing of just 30 cents for a limited time. These fries are seasoned with a blend of secret spices inspired by KFC Australia's recipe, enhancing the classic chicken meal experience. KFC's fries were tested in several U.S. markets before the national launch, and they reportedly drive 12% more meal sales compared to the previous fry option. Prices for the fries will start at $2.29 after the promotional event.