YY Group Signs Agreement with Global Tea Drinks Giant Chagee

Rhea-AI Summary

YY Group Holding (NASDAQ: YYGH) announced a strategic manpower services agreement through its subsidiary YY Circle SG to supply on-demand staffing for Chagee at six teahouses in Singapore, dated October 29, 2025. YY Circle will use its scheduling and workforce management tools to connect Chagee with a pre-vetted pool of casual workers to help the brand adjust staffing levels and optimize operations.

The deal follows YY Circle SG's recent collaboration with KFC and is presented as part of YY Group's global growth strategy and expansion in the food & beverage sector.

Positive

• Staffing for 6 Chagee teahouses in Singapore
• Scalable platform deployment via YY Circle workforce tools
• Leverages prior KFC collaboration to support F&B growth

Negative

• Partnership currently limited to six Singapore locations
• No financial terms or revenue guidance disclosed

Insights

Operational Strategy Analyst

Partnership for on‑demand staffing with Chagee expands YY Circle SG's F&B footprint but is modest in scale.

YY Group's subsidiary, YY Circle SG, will supply on‑demand staff to six Chagee teahouses, using its scheduling and workforce tools to match pre‑vetted casual workers to daily needs. This is a direct commercial use of YY Circle's platform and reinforces its product-market fit in food & beverage operations.

The arrangement reduces Chagee's staffing friction and gives YY Group a repeatable case study in Singapore; however, the engagement covers six stores and does not disclose contract length, pricing, or revenue impact, so near-term financial effect remains limited. Key dependencies include operational execution, retention of the pre‑vetted pool, and any scale beyond these locations.

Watch for announcements on contract scope expansion, listed metrics such as number of shifts filled or contract duration, and additional brand rollouts over the next 6–12 months; these items will determine whether this partnership moves from strategic proof point to material growth driver.

Manpower Solutions Contract Expands YY Circle SG's Strategic Food & Beverage Sector Presence

SINGAPORE, Oct. 29, 2025 /PRNewswire/ -- YY Group Holding Limited (NASDAQ: YYGH) ("YY Group" or the "Company"), a global leader in on-demand workforce solutions and integrated facilities management (IFM), and its subsidiary, YY Circle SG, today announced a strategic partnership with Chagee, a leading global premium tea drinks brand. Through its flagship YY Circle platform, YY Group will provide on-demand staffing for Chagee's six teahouses in Singapore, advancing YY Group's global growth strategy while elevating Chagee's operational excellence nationwide.

This partnership builds on the success of YY Circle SG's recent collaboration with iconic fast-food brand KFC, highlighting the Company's trusted technology, scalability, and operational value in the food and beverage sector. YY Circle's advanced scheduling and workforce management tools will connect Chagee with a pre-vetted pool of skilled casual workers, empowering the brand to seamlessly adjust staffing levels and optimize performance, reinforcing both parties' commitment to superior service through technology.

"YY Circle continues to revolutionize how businesses manage labor and operations," said Mike Fu, Chief Executive Officer and Executive Director of YY Group Holding Limited. "This partnership with the internationally renowned Chagee brand not only strengthens our position in Singapore's competitive food and beverage sector, it also serves as a potent driver for YY Group's global growth. We view this as an important step in accelerating our strategy for scaling sustainably across verticals while enhancing stakeholder value."

Will Yeo, Country Director of YY Circle SG, added, "We are excited to supply Chagee's daily workforce needs and support their continued success in Singapore. By improving the brand's operational resilience and agility, we're confident YY Circle SG will strengthen its market leadership and unlock new expansion opportunities in the region."

Chagee is a leading international premium tea drinks brand, serving freshly-made tea drinks to customers throughout Asia and the United States through a network of over 7,000 stores. Founded in China in 2017, Chagee has transformed traditional tea culture into a modern lifestyle experience, leveraging cutting-edge technology and innovative branding.

About YY Holdings Limited

YY Group Holding Limited (Nasdaq: YYGH) is a Singapore-headquartered, technology-enabled platform providing flexible, scalable workforce solutions and integrated facility management (IFM) services across Asia and beyond. The Group operates through two core verticals: on-demand staffing and IFM, delivering agile, reliable support to industries such as hospitality, logistics, retail, and healthcare.

Leveraging proprietary digital platforms and IoT-driven systems, YY Group enables clients to meet fluctuating labor demands and maintain high-performance environments. In addition to its core operations in Singapore and Malaysia, the Group maintains a growing presence in Asia, Europe, Africa, Oceania and the Middle East.

Listed on the Nasdaq Capital Market, YY Group is committed to service excellence, operational innovation, and long-term value creation for clients and shareholders.

For more information on the Company, please visit https://yygroupholding.com/.

Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the YY Group Holding Limited's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. These factors include, but are not limited to, (i) growth of the hospitality market in Hong Kong, (ii) capital and credit market volatility, (iii) local and global economic conditions, (iv) our anticipated growth strategies, (v) governmental approvals and regulations, and (vi) our future business development, results of operations and financial condition. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. All information provided in this press release is as of the date of this press release, and YY Group Holding Limited undertakes no duty to update such information, except as required under applicable law.

Investor Contact
Jason Phua, Chief Financial Officer
YY Group
enquiries@yygroupholding.com 

Mark Niu, Chief Strategy Officer,
YY Group
mark.niu@yygroupholding.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/yy-group-signs-agreement-with-global-tea-drinks-giant-chagee-302598163.html

SOURCE YY Group Holding Limited

FAQ

What did YY Group (YYGH) announce on October 29, 2025 about Chagee?

YY Group said its subsidiary YY Circle SG will provide on-demand staffing for six Chagee teahouses in Singapore.

How will YY Circle's technology support Chagee under the YYGH agreement?

YY Circle will use its scheduling and workforce management tools to connect Chagee with a pre-vetted pool of casual workers to adjust staffing and optimize performance.

Does the YYGH–Chagee agreement include financial terms or revenue forecasts?

No; the announcement did not disclose any financial terms or revenue guidance.

How many Chagee locations will YY Circle SG support under the YYGH deal?

YY Circle SG will support six teahouses in Singapore.

How does the Chagee partnership fit YY Group's strategy (YYGH)?

The company positioned the deal as part of YY Group's global growth strategy and expansion in the food & beverage sector, building on a recent KFC collaboration.