Rental-hunting season hits fever pitch as June begins, Zillow data shows
Zillow reports that rental-hunting activity is reaching its peak as June 2025 approaches, with website traffic, landlord messages, and applications typically peaking in the first week of June. The platform is experiencing higher activity compared to previous years, with rental households hitting a record high of 46 million. Zillow currently hosts over 2 million active listings, surpassing any other rental network.
While 2024 saw the largest rental construction boom since the 1970s, lease concessions are declining, with the share of listings offering incentives dropping from 40% in March to under 35% in April. Renters, who are nearly four times more likely to move than homeowners, can utilize Zillow's tools including move-in-date filters, 3D tours, and rent affordability calculators to streamline their search and maintain their budget.
Zillow segnala che l'attività di ricerca di affitti sta raggiungendo il suo picco con l'avvicinarsi di giugno 2025, con traffico sul sito, messaggi ai proprietari e domande che solitamente si intensificano nella prima settimana di giugno. La piattaforma registra un'attività superiore rispetto agli anni precedenti, con le famiglie in affitto che raggiungono un record di 46 milioni. Zillow ospita attualmente oltre 2 milioni di annunci attivi, superando qualsiasi altra rete di affitti.
Nonostante il 2024 abbia visto il più grande boom nella costruzione di affitti dagli anni '70, le concessioni sui contratti di locazione stanno diminuendo, con la percentuale di annunci che offrono incentivi scesa dal 40% a marzo a meno del 35% in aprile. Gli affittuari, che hanno quasi quattro volte più probabilità di trasferirsi rispetto ai proprietari, possono utilizzare gli strumenti di Zillow, tra cui filtri per la data di ingresso, tour 3D e calcolatori di sostenibilità dell'affitto, per rendere la ricerca più efficiente e rispettare il proprio budget.
Zillow informa que la actividad de búsqueda de alquileres está alcanzando su punto máximo con la llegada de junio de 2025, con el tráfico en el sitio web, mensajes a los propietarios y solicitudes que suelen alcanzar su pico en la primera semana de junio. La plataforma está experimentando una mayor actividad en comparación con años anteriores, con hogares en alquiler alcanzando un récord de 46 millones. Zillow actualmente alberga más de 2 millones de anuncios activos, superando a cualquier otra red de alquileres.
Aunque 2024 vio el mayor auge en construcción de alquileres desde los años 70, las concesiones de arrendamiento están disminuyendo, con la proporción de anuncios que ofrecen incentivos cayendo del 40% en marzo a menos del 35% en abril. Los inquilinos, que tienen casi cuatro veces más probabilidades de mudarse que los propietarios, pueden utilizar las herramientas de Zillow, incluyendo filtros de fecha de entrada, recorridos 3D y calculadoras de asequibilidad de alquiler para agilizar su búsqueda y mantener su presupuesto.
Zillow는 2025년 6월이 다가오면서 임대 검색 활동이 최고조에 달하고 있다고 보고하며, 웹사이트 트래픽, 집주인 메시지, 신청서가 보통 6월 첫째 주에 최고조에 이른다고 합니다. 이 플랫폼은 이전 해보다 더 높은 활동을 보이고 있으며, 임대 가구 수가 사상 최고인 4600만 가구에 달했습니다. Zillow는 현재 200만 개 이상의 활성 매물을 보유하여 다른 어떤 임대 네트워크보다 앞서고 있습니다.
2024년에는 1970년대 이후 최대 임대 건설 붐이 있었지만, 임대 조건 혜택은 감소하고 있으며, 인센티브를 제공하는 매물 비율이 3월 40%에서 4월에는 35% 미만으로 떨어졌습니다. 임차인은 주택 소유자보다 약 네 배 더 이사할 가능성이 높으며, Zillow의 입주 날짜 필터, 3D 투어, 임대료 적합성 계산기 등 도구를 활용해 검색을 간소화하고 예산을 관리할 수 있습니다.
Zillow rapporte que l'activité de recherche de locations atteint son pic à l'approche de juin 2025, avec un trafic sur le site, des messages aux propriétaires et des candidatures qui culminent généralement durant la première semaine de juin. La plateforme connaît une activité plus élevée que les années précédentes, avec un nombre de ménages locataires atteignant un record historique de 46 millions. Zillow héberge actuellement plus de 2 millions d'annonces actives, surpassant tout autre réseau de location.
Alors que 2024 a connu le plus grand boom de constructions locatives depuis les années 1970, les concessions sur les baux diminuent, la part des annonces offrant des incitations passant de 40 % en mars à moins de 35 % en avril. Les locataires, qui ont presque quatre fois plus de chances de déménager que les propriétaires, peuvent utiliser les outils de Zillow, notamment les filtres de date d'emménagement, les visites 3D et les calculateurs d'accessibilité des loyers, pour faciliter leur recherche et respecter leur budget.
Zillow berichtet, dass die Miet-Suchaktivitäten mit dem Herannahen von Juni 2025 ihren Höhepunkt erreichen, wobei Website-Traffic, Nachrichten an Vermieter und Bewerbungen typischerweise in der ersten Juniwoche ihren Höhepunkt erreichen. Die Plattform verzeichnet eine höhere Aktivität im Vergleich zu den Vorjahren, wobei Miethaushalte einen rekordverdächtigen Höchststand von 46 Millionen erreichen. Zillow bietet derzeit über 2 Millionen aktive Inserate an und übertrifft damit jedes andere Mietnetzwerk.
Obwohl 2024 den größten Mietneubau-Boom seit den 1970er Jahren verzeichnete, gehen Mietnachlässe zurück, wobei der Anteil der Inserate mit Anreizen von 40 % im März auf unter 35 % im April sinkt. Mieter, die fast viermal so häufig umziehen wie Eigentümer, können Zillows Werkzeuge wie Einzugsdatum-Filter, 3D-Touren und Mietkostenrechner nutzen, um ihre Suche zu erleichtern und ihr Budget einzuhalten.
- Record-high 46 million rental households indicates strong market demand
- Over 2 million active listings on platform, highest among rental networks
- Increased rental activity compared to past two years
- 2024 saw largest rental construction boom since 1970s
- Lease concessions declining from 40% to under 35%, indicating less favorable terms for renters
- Increased competition during peak rental season could lead to higher prices
- Higher rental activity suggests more competition for available units
Smart search tips to beat the competition and bag the perfect pad without overspending
- Website traffic, messages to landlords and applications on Zillow Rentals typically peak in the first week of June.
- Renter households are at a record high, and renters are far more likely to move than homeowners.
- 2025 is shaping up to be even busier than recent years, with more activity to date on Zillow Rentals.
With rental households at a record high, the 2025 rental season is shaping up to be one of the busiest yet.
"Summer is always a busy time for rentals, but it's also when the most new listings hit the market," said Emily McDonald, Zillow rental trends expert. "Knowing when demand spikes can help renters plan ahead, act quickly and use smart tools to find a place that checks all their boxes without blowing their budget. You'll still have options later if you miss the rush, but you might miss out on freebies available now."
A record-setting year for renters
Rental activity on Zillow is already outpacing the past two years in terms of apartment views, lease creations and rental applications, a sign that this year's peak could be even higher. A record-high 46 million households rent, and renters are nearly four times more likely to move than homeowners, according to the
Demand is up, but options abound. Zillow has more than 2 million active listings including single-family rentals, apartment units and condos, an all-time high for the platform with more listings than any other rental network.1
A construction boom added more new rental units in 2024 than in any year since the 1970s, but the wave of lease concessions used to attract tenants is starting to ebb. According to Zillow's latest Rental Market Report, the share of listings offering incentives like a free month's rent dropped from nearly
Tips to outsmart the rush and avoid affordability potholes:
Search smarter. Move-in-date filters, pet-friendly toggles, 3D tours and interactive floor plans on Zillow Rentals streamline the search process.
Know the full cost. Zillow Rentals listings include a Costs & Fees section to break down what renters can expect to pay upfront and on a monthly basis.
Avoid budget creep. Staying within their initial budget was considered highly important by
Build financial momentum. Renting a room is a time-honored method of saving money, and it's easy to do on Zillow. Paying rent through Zillow can also help renters build their credit. On-time payments can be reported to Experian and Equifax at no cost, helping build credit history with every month's payment.
1 Zillow internal data on total rental properties compared to Apartments.com data published on its website and investor materials, March 2025.
2 New privately-owned housing units completed: Units in buildings with five or more. https://fred.stlouisfed.org/series/COMPU5MUSA
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
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SOURCE Zillow
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