ATIF Holdings (NASDAQ:ZBAI) announced a change of its Nasdaq ticker symbol to “AUC”. Effective on or around May 15, 2026, its ordinary shares with par value $0.001 will trade under AUC, remain listed on Nasdaq, and keep the same CUSIP.
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News Market Reaction – ZBAI
+11.81%
4 alerts
+11.81%Session close to close
+8.2%Peak Tracked
$96.63MMarket Cap
0.6xRel. Volume
In the May 14 session, ZBAI gained 11.81%, reflecting a significant positive market reaction.
Argus tracked a peak move of +8.2% during that session.
Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility.
The stock surged +11.8% in the session following this news. A strong positive reaction aligns with t...
Analysis
The stock surged +11.8% in the session following this news. A strong positive reaction aligns with the neutral, non-dilutive nature of a simple ticker change, which does not affect share structure or CUSIP. Historically, ZBAI’s last corporate update saw a 4.38% gain, indicating investors have rewarded clear corporate actions. However, prior filings flagged going-concern risks and reliance on equity issuance, factors that could temper enthusiasm if speculative buying became detached from fundamentals.
Key Figures
Par value per share:$0.001
1 metrics
Par value per share$0.001Ordinary Shares listed on Nasdaq under ticker change to “AUC”
Subsidiary signed advisory deal for digital asset and token issuance services.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Pattern Detected
The last disclosed news event, an advisory agreement expanding digital asset consulting, coincided with a positive 4.38% price reaction, suggesting investors have previously responded constructively to corporate development updates.
Recent Company History
Over the past several months, ATIF Holdings (ZBAI) has focused on corporate and regulatory developments. On April 10, 2026, a subsidiary signed an advisory agreement to support digital asset and token issuance projects, and the stock rose 4.38% in 24 hours. Earlier filings highlighted going-concern risks, equity financings, and a regained Nasdaq minimum bid price. Today’s ticker-symbol change fits within this pattern of listing- and structure-related updates without altering fundamentals.
Key Terms
ticker symbol, nasdaq, par value, ordinary shares, +1 more
5 terms
ticker symbolfinancial
"announced today that the Company will be changing its ticker symbol from “ZBAI”"
A ticker symbol is a short, unique code of letters or characters that identifies a publicly traded security on an exchange — like a car’s license plate or a person’s nickname for the market. Investors use ticker symbols to look up live prices, place trades, and follow news; using the correct symbol makes sure you’re tracking or buying the intended stock, bond, or fund and helps avoid costly mix-ups.
The Nasdaq is a stock exchange where many companies' shares are bought and sold, functioning much like a marketplace for investments. It matters to investors because it provides a platform to buy and sell ownership stakes in companies, helping them track the value of those companies and make informed decisions. As one of the largest and most technology-focused markets, it also reflects trends and developments in the business world.
"the Company’s ordinary shares, par value $0.001 (the “Ordinary Shares”)"
Par value is the fixed amount printed on a bond or stock that represents its original value when issued. It’s like the face value of a coin or bill—what the issuer promises to pay back or the starting price of a stock—though it often doesn’t change with market prices. It matters because it helps determine certain financial details, like how much the company will pay back at maturity.
ordinary sharesfinancial
"the Company’s ordinary shares, par value $0.001 (the “Ordinary Shares”)"
Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.
cusipregulatory
"The Company’s Ordinary Shares will continue to be listed on Nasdaq and the CUSIP will remain unchanged."
A CUSIP is a nine-character alphanumeric code that uniquely identifies a U.S. or Canadian financial security—such as a stock, bond, or fund share—like a Social Security number for an investment. It matters to investors because brokers, exchanges and record-keepers use the CUSIP to match trades, track ownership, settle transactions and pull accurate records, reducing errors and ensuring money and securities go to the right place.
Irvine, California, May 14, 2026 (GLOBE NEWSWIRE) -- ATIF Holdings Limited (NASDAQ: ZBAI, the "Company" or "ZBAI") announced today that the Company will be changing its ticker symbol from “ZBAI” to “AUC”. Effective on or around Friday, May 15, 2026, the Company’s ordinary shares, par value $0.001 (the “Ordinary Shares”) will trade on Nasdaq under the new symbol “AUC”.
No action is required by existing shareholders with respect to the ticker symbol change. The Company’s Ordinary Shares will continue to be listed on Nasdaq and the CUSIP will remain unchanged.
About ATIF
ATIF Holdings Limited (Nasdaq: ZBAI) is a financial consulting company that provides business advisory and financial consulting services to small and medium sized enterprise customers in Hong Kong, Mainland China, the United States, and Singapore. Since October 2025, the Company started to explore bitcoin sector with a hybrid approach of direct purchases and mining operations. In April 2026, the Company also started to enter into digital asset and cryptocurrency consulting sector. The Company was founded on January 5, 2015, and is headquartered in Lake Forest, California.
Forward-Looking Statements
Certain statements in this press release are “forward‑looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, words such as “estimate,” “projected,” “expect,” “anticipate,” “predict,” “plan,” “intend,” “believe,” “seek,” “may,” “will,” “should,” “future,” “propose,” and variations of these words or similar expressions (or the opposite of such words or expressions) are intended to identify forward‑looking statements. These forward‑looking statements do not guarantee future performance, conditions or results and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control and may cause actual results or achievements to differ materially from those discussed in the forward‑looking statements. Important factors include future financial and operating results, including revenues, income, expenses, cash balances and other financial items; the ability to manage growth and expansion; current and future economic and political conditions; the ability to compete in industries with low barriers to entry; and the ability to obtain additional financing to fund capital expenditures. The Company undertakes no obligation to update or revise any forward‑looking statements, whether as a result of new information, future events or otherwise, except as required by law.
What change did ATIF Holdings (NASDAQ: ZBAI) announce for its stock symbol?
ATIF Holdings announced it will change its Nasdaq ticker symbol from ZBAI to AUC. According to the company, the ordinary shares will continue trading on Nasdaq and only the ticker symbol, not the CUSIP or listing venue, will change.
When will ATIF Holdings start trading under the new ticker symbol AUC on Nasdaq?
ATIF Holdings expects its shares to begin trading under the new ticker symbol AUC on or around May 15, 2026. According to the company, the existing Nasdaq listing remains active and only the symbol used for trading will change.
Do ATIF Holdings (ZBAI) shareholders need to take any action for the ticker change to AUC?
Existing ATIF Holdings shareholders do not need to take any action for the ticker change to AUC. According to the company, the change is administrative, and investors’ holdings, trading accounts, and share quantities remain the same after the new symbol becomes effective.
Will ATIF Holdings’ Nasdaq listing status change when the ticker moves from ZBAI to AUC?
ATIF Holdings’ Nasdaq listing status will not change when the ticker moves from ZBAI to AUC. According to the company, its ordinary shares will continue to be listed on Nasdaq, with only the trading symbol updated for market participants.
Does the CUSIP or par value of ATIF Holdings shares change with the new AUC ticker?
The CUSIP and par value of ATIF Holdings’ ordinary shares will remain unchanged with the new AUC ticker. According to the company, the shares will keep their $0.001 par value and existing CUSIP, with only the Nasdaq trading symbol being modified.
