Zebra Technologies Corporation Stock Price, News & Analysis

Zebra Technologies (NASDAQ: ZBRA) has achieved a significant milestone by ranking #8 on Fast Company's 2025 Best Workplaces for Innovators list, advancing substantially from its previous #51 position. The recognition underscores Zebra's commitment to fostering innovation in digitizing and automating workflows.

Research conducted with Oxford Economics revealed that organizations using Zebra's connected technologies reported an average 20% increase in productivity through improved workflows. The company's selection was part of a rigorous evaluation process involving nearly 1,000 companies, focusing on their projects, investments, and innovation culture.

Zebra Technologies (NASDAQ: ZBRA) has released a comprehensive study in collaboration with Oxford Economics demonstrating significant productivity gains through workflow automation. The research reveals that retailers achieved 21% improvement in customer satisfaction, manufacturers saw 19% increase in employee productivity, and T&L leaders reported 21% productivity growth.

The study estimates that top 20 companies from Forbes Global 2000 in retail, manufacturing, and T&L sectors could potentially earn an average of $3 billion in additional revenue and $120 million in added profit through workflow optimization. Key findings show revenue growth improvements of up to 1.8% for retailers, 2.4% for manufacturers, and 3.4% for T&L firms.

Under its new brand platform "Better Every Day," Zebra is expanding its portfolio of AI-powered solutions, with over two-thirds of T&L organizations and nearly half of manufacturers already deploying AI for inventory management and predictive analytics.

Zebra Technologies (NASDAQ: ZBRA) announced two major events: its annual ZONE customer conference (Sept. 15-17) and inaugural Frontline AI Summit (Sept. 18) in Nashville. The events focus on showcasing AI-powered solutions for frontline operations transformation.

The company will demonstrate several new solutions including the Zebra Mobile Computing AI Suite, expanded Workcloud Software solutions, TC22R Integrated Handheld RFID Reader, and the Android-based ZEC500 Enterprise Computer. These technologies aim to enhance productivity, improve inventory management, and optimize pricing decisions.

According to Zebra's Global Shopper Study, 75% of retailers plan to increase their technology investments this year, highlighting the growing importance of AI-driven solutions in frontline operations.

Zebra Technologies (NASDAQ: ZBRA) has announced a new partnership with the Indianapolis Colts to implement RFID tracking technology for player and ball data during practice sessions. The Zebra MotionWorks™ Sport system uses RFID tags in footballs, shoulder pads, and practice gear to track real-time metrics including player speed, distance covered, and formations.

This collaboration marks Zebra's 12th season as the NFL's Official Real-Time Location Solutions Provider. Since 2014, Zebra has tracked over 15,000 players across more than 550,000 plays, powering the NFL's Next Gen Stats platform for fans, media, and teams.

Zebra Technologies (NASDAQ: ZBRA) reported strong Q2 2025 results with net sales of $1,293 million, up 6.2% year-over-year. The company achieved net income of $112 million and non-GAAP EPS of $3.61, representing a 13.5% increase from the previous year.

Key highlights include adjusted EBITDA of $267 million, $125 million in share repurchases, and organic net sales growth of 6.3%. The Enterprise Visibility & Mobility segment grew 6.5% to $875 million, while Asset Intelligence & Tracking increased 5.8% to $418 million.

Zebra also announced the acquisition of Elo Touch Solutions for $1.3 billion and raised its full-year 2025 outlook, projecting sales growth between 5-7% and non-GAAP EPS of $15.25-$15.75.

Zebra Technologies (NASDAQ: ZBRA) has announced a definitive agreement to acquire Elo Touch Solutions for $1.3 billion in cash. The strategic acquisition aims to enhance Zebra's connected frontline capabilities and expand its addressable market by $8 billion.

Elo, with annual sales of $400 million, specializes in consumer-facing kiosks, edge computing, payment, and touchscreen solutions. The transaction is expected to be immediately accretive to earnings upon closing in 2025 and generate an additional $25 million in annual EBITDA through synergies by year three.

The combined entity will strengthen Zebra's position in self-service solutions, particularly in retail, hospitality, QSR, healthcare, and industrial markets, aligning with consumer trends where 78% of shoppers prefer self-checkout options.

Zebra Technologies (NASDAQ: ZBRA) announced that Geneva10 Fulfillment (G10) has selected its Zebra Symmetry Fulfillment solution to enhance warehouse operations. The AI-powered solution, which combines warehouse execution system functionality with robot fleet management and analytics, is expected to increase productivity by over 40% for G10's e-commerce clients.

The implementation includes Zebra Symmetry Connect Fulfillment AMRs (Autonomous Mobile Robots) and will transform G10's manual picking process into an automated operation. The solution can handle 150-300% more volume compared to traditional AMR solutions and reduces robot count by up to 30% versus legacy systems. According to Zebra's research, 93% of warehouse associates believe new technologies are crucial for talent retention.

Zebra Technologies (NASDAQ: ZBRA) has appointed Mary McDowell to its Board of Directors, effective July 25, 2025, expanding the board to eleven members. McDowell, who will serve on the Board's Audit Committee, brings over 30 years of experience in global technology leadership.

McDowell's impressive background includes serving as President, CEO, and Board Director of Mitel Networks, where she managed a $1B-revenue business, and as CEO of Polycom. She currently serves as Board Chair for Informa TechTarget and on Arrow Electronics' board. Her previous executive experience includes roles at Siris Capital, Nokia (managing a $15B global feature phone business), Hewlett Packard, and Compaq Computer.

Zebra Technologies (NYSE:ZBRA) has announced a strategic investment in Xemelgo, a cloud-based RFID software solutions provider, through its venture capital arm Zebra Ventures. Xemelgo's platform combines AI, cloud, and RFID technologies to create automated manufacturing environments, offering real-time visibility and control in factory operations.

As a Zebra Premier ISV partner, Xemelgo's software integrates with Zebra's hardware to deliver comprehensive solutions. The investment will support Xemelgo's expansion into new verticals and enhance its AI capabilities. The company has already demonstrated success with over 100 factory deployments, serving customers like Yamaha and SEKISUI Aerospace.

According to Zebra's Manufacturing Vision Study, 92% of manufacturers consider digital transformation a priority, highlighting the strategic importance of this partnership in advancing intelligent automation solutions.