Mashable Unveils The Mashable 101: Inaugural List Awards the Creators Defining our Digital Era

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Mashable (NYSE:ZD) has launched its first-ever Mashable 101 list, showcasing the most influential digital creators of 2025. The carefully curated list features prominent figures like MrBeast and iShowSpeed, alongside emerging creators such as Jools Lebron and Vanillamace.

The list spans 10 distinct categories, including Content Creators, Digital Entrepreneurs, Rising Stars, and Social Good Innovators. Notable inclusions feature tech leaders like BlueSky CEO Jay Graber and Canva CEO Melanie Perkins. Selection criteria focused on growth in impact, platform adoption, cultural influence, innovation, and humanitarian initiatives as of August 2025.

Winners were hand-selected by a team of Mashable editors and writers

NEW YORK, Sept. 24, 2025 /PRNewswire/ -- Mashable, the home of digital culture, today released The Mashable 101, its inaugural list of 101 creators who shaped the internet, grew their influence and impact, or otherwise captivated audiences this year.

These creators have been chosen for their ability to entertain, drive the conversation, educate, inspire, or capture attention again and again, sometimes to a positive effect, but not always. They are cultivating engaged online communities and are defining – and redefining – what the internet looks and sounds like right now.

Mashable is a leading source for digital culture, covering the creator economy, internet trends, influencer news and the tech that powers it all. The list reflects the spaces Mashable is best known for covering: mainstream creators alongside those focused on tech, science, social good and more.

"Creators today are shaping not just what we watch and share, but how we think, build, and connect online," says Alesha Williams Boyd, Mashable Editor in Chief. "You may know some of these voices already; we hope to introduce you to a few new ones, too."

See the voices that made the list, here.

The honorees feature big names like MrBeast and iShowSpeed, as well as creators who more recently gained viral recognition, including Jools Lebron and Vanillamace. Mashable editors also selected digital leaders behind the tools and platforms that keep us online and coming back for more, including BlueSky and Canva CEOs Jay Graber and Melanie Perkins.

Creators were selected within the following categories:

• Content Creators: Individuals who've demonstrated noteworthy impact across a variety of areas as creators — from audience growth and entrepreneurship to brand-building and innovation
• Digital Entrepreneurs: The people who've had a noteworthy impact as digital entrepreneurs this year
• Rising Stars: Individuals who've seen noteworthy growth in influence, reach, audience, or users over the past year
• Social Good Innovators: Individuals who have leveraged tech or digital platforms to create positive social, environmental, or humanitarian outcomes
• Community Builders: Creators cultivating unique, thriving or otherwise noteworthy online communities
• Cultural Curators: Those defining and redefining culture and representation in digital spaces 
• Entertainers: Creators who've entertained and engaged us this year
• Gamers: Gamers and creators who are influencing the gaming landscape
• Good Connections: Creators who are making us smile or uplifting audiences in the digital age
• Techfluencers: Creators who've managed to cut through the noise, stand out and grow their audience in the crowded field of tech influencers

Mashable editors selected creators based on criteria as of August 2025, including:

• Growth in impact and influence
• Product or platform adoption and user growth
• Cultural impact, trend creation, or movement leadership
• Innovation and disruption across digital spaces
• Humanitarian or community-focused initiatives

About Mashable: Mashable is passionate about tech and entertainment. With smart, spirited coverage that gets people talking, Mashable reaches a dedicated and influential audience around the globe. Future-facing and forward-thinking, Mashable is the expert on what's trending now and next in connected culture.

Mashable is part of the shopping and technology division of Ziff Davis (NASDAQ: ZD). Ziff Davis is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, health and wellness, connectivity, cybersecurity, and martech.

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SOURCE Mashable

FAQ

What is the Mashable 101 list and who is included in it?

The Mashable 101 is a new list featuring 101 influential digital creators who shaped the internet in 2025, including major creators like MrBeast and iShowSpeed, as well as tech leaders like BlueSky and Canva CEOs.

What are the categories in Mashable's 2025 creator list?

The list includes 10 categories: Content Creators, Digital Entrepreneurs, Rising Stars, Social Good Innovators, Community Builders, Cultural Curators, Entertainers, Gamers, Good Connections, and Techfluencers.

How did Mashable select creators for their 2025 list?

Mashable editors selected creators based on criteria including growth in impact and influence, product adoption, cultural impact, innovation, and humanitarian initiatives as of August 2025.

When was the Mashable 101 list first launched?

The Mashable 101 is an inaugural list launched in September 2025, marking the first time Mashable has created such a comprehensive ranking of digital creators.

Who selected the creators for Mashable's 2025 list?

The winners were hand-selected by a team of Mashable editors and writers, led by Editor in Chief Alesha Williams Boyd.