Primega Group Acquires China Wangmao Liquor Industry Group to Enter the Premium Baijiu Market and Drive Diversified Growth
Primega Group (NASDAQ: ZDAI) has announced a strategic acquisition of China Wangmao Liquor Industry Group through a memorandum of understanding, marking its entry into the premium Baijiu (Chinese distilled liquor) market. The acquisition represents a significant diversification move for Primega, which currently operates in eco-friendly transportation and construction waste recycling through its Hong Kong subsidiary.
Post-acquisition, Primega plans to maintain China Wangmao's independent brand operations while leveraging its own technological expertise and capital resources to enhance operations, optimize supply chains, and modernize production facilities. The partnership aims to expand into Southeast Asian and North American markets, with a focus on launching new premium product lines and promoting Chinese sauce-flavor Baijiu globally.
Primega Group (NASDAQ: ZDAI) ha annunciato l'acquisizione strategica di China Wangmao Liquor Industry Group tramite un memorandum d'intesa, segnando il suo ingresso nel mercato del Baijiu di alta gamma (distillato cinese). L'operazione rappresenta una importante diversificazione per Primega, attualmente attiva nei trasporti ecologici e nel riciclo di rifiuti da costruzione attraverso la sua controllata di Hong Kong.
Dopo l'acquisizione, Primega intende preservare l'autonomia del marchio China Wangmao, sfruttando al contempo le proprie competenze tecnologiche e risorse finanziarie per migliorare la gestione, ottimizzare la filiera e ammodernare gli impianti produttivi. La partnership punta a espandersi nei mercati del Sud-est asiatico e del Nord America, con l'obiettivo di lanciare nuove linee premium e promuovere a livello globale il Baijiu dal gusto sauce-flavor cinese.
Primega Group (NASDAQ: ZDAI) ha anunciado la adquisición estratégica de China Wangmao Liquor Industry Group mediante un memorando de entendimiento, marcando su entrada en el mercado de Baijiu premium (licor chino destilado). La operación supone una diversificación significativa para Primega, que actualmente opera en transporte ecológico y reciclaje de residuos de construcción a través de su filial en Hong Kong.
Tras la adquisición, Primega planea mantener la gestión independiente de la marca China Wangmao, aprovechando al mismo tiempo su experiencia tecnológica y recursos de capital para mejorar las operaciones, optimizar la cadena de suministro y modernizar las instalaciones. La alianza busca expandirse hacia los mercados del sudeste asiático y Norteamérica, enfocándose en lanzar nuevas líneas premium y en promover globalmente el Baijiu de sabor sauce.
Primega Group (NASDAQ: ZDAI)는 양해각서(MOU)를 통해 China Wangmao Liquor Industry Group를 전략적으로 인수한다고 발표하며 프리미엄 바이주(중국 증류주) 시장에 진출했습니다. 이번 인수는 현재 홍콩 자회사를 통해 친환경 교통과 건설폐기물 재활용 사업을 운영 중인 Primega의 중요한 사업 다각화입니다.
인수 후 Primega는 China Wangmao의 브랜드 운영은 독립적으로 유지하면서 자사의 기술력과 자본을 활용해 운영을 개선하고 공급망을 최적화하며 생산 설비를 현대화할 계획입니다. 파트너십은 동남아시아 및 북미 시장으로의 확장을 목표로 하며, 프리미엄 신제품 라인 출시와 중국식 소스 풍미 바이주의 글로벌 홍보에 주력할 방침입니다.
Primega Group (NASDAQ: ZDAI) a annoncé l'acquisition stratégique de China Wangmao Liquor Industry Group via un protocole d'accord, marquant son entrée sur le marché du Baijiu haut de gamme (alcool distillé chinois). Cette opération constitue une diversification importante pour Primega, qui opère actuellement dans les transports écologiques et le recyclage des déchets de construction via sa filiale de Hong Kong.
Après l'acquisition, Primega prévoit de maintenir l'autonomie de la marque China Wangmao tout en mettant à profit son expertise technologique et ses ressources financières pour améliorer les opérations, optimiser la chaîne d'approvisionnement et moderniser les installations de production. Le partenariat vise à s'étendre vers les marchés d'Asie du Sud-Est et d'Amérique du Nord, en se concentrant sur le lancement de nouvelles gammes premium et la promotion mondiale du Baijiu sauce-flavor chinois.
Primega Group (NASDAQ: ZDAI) hat die strategische Übernahme von China Wangmao Liquor Industry Group per Memorandum of Understanding angekündigt und damit seinen Einstieg in den Premium-Baijiu-Markt (chinesischer Branntwein) bekanntgegeben. Die Akquisition stellt eine bedeutende Diversifikation für Primega dar, das derzeit über seine Hongkonger Tochtergesellschaft im Bereich umweltfreundlicher Verkehrsmittel und Recycling von Baurückständen tätig ist.
Nach der Übernahme plant Primega, die Markenführung von China Wangmao unabhängig zu belassen, gleichzeitig aber die eigene technologische Expertise und Kapitalmittel zu nutzen, um Abläufe zu verbessern, Lieferketten zu optimieren und Produktionsanlagen zu modernisieren. Die Partnerschaft zielt auf eine Expansion in die märkte Südostasiens und Nordamerikas ab, mit dem Fokus auf die Einführung neuer Premium-Produktlinien und die weltweite Förderung von chinesischem Sauce-Flavor-Baijiu.
- Strategic entry into the premium Baijiu market through acquisition of an established brand
- Potential for international market expansion in Southeast Asia and North America
- Expected operational synergies through technology integration and supply chain optimization
- Diversification of revenue streams beyond current construction and transportation services
- Significant execution risk in entering an entirely new industry sector
- Integration challenges between two different business cultures and operations
- Potential strain on financial resources during acquisition and modernization
- Uncertainty in international market acceptance of Baijiu products
Insights
Primega diversifies from construction into premium Baijiu alcohol through acquisition, targeting international markets while maintaining separate brand operations.
Primega Group's acquisition of China Wangmao Liquor Industry Group represents a significant strategic pivot from its core construction waste and transportation business into the premium consumer goods sector. This diversification move takes Primega into the specialized sauce-flavor Baijiu market, a distinct category within China's national spirit industry with unique production methods and flavor profiles.
The strategic rationale appears multi-faceted. First, this acquisition provides portfolio diversification away from the cyclical construction sector into consumer goods, which typically offer higher margins and more stable revenue streams. Second, Primega aims to create value through technological integration - applying their digital expertise to modernize Wangmao's operations, optimize supply chains, and reduce production costs.
What's particularly notable is Primega's international expansion ambition, specifically targeting Southeast Asian and North American markets. This suggests confidence in the cross-cultural appeal of premium Baijiu, traditionally consumed primarily within China. The success of this expansion will depend heavily on effective marketing, distribution partnerships, and possibly product adaptations for international palates.
The transaction structure involves an equity purchase following a memorandum of understanding, though notably no financial terms were disclosed. The press release also indicates that Wangmao will maintain independent brand operations - a prudent approach when acquiring established brands with loyal customer bases. This suggests Primega recognizes the value in Wangmao's existing brand equity and customer relationships, particularly its membership-based business model.
This move positions Primega as a more diversified holding company with multiple growth vectors beyond its original construction focus, potentially reducing business risk while opening new revenue opportunities.
HONG KONG, Aug. 18, 2025 (GLOBE NEWSWIRE) -- Primega Group (NASDAQ: ZDAI) has officially announced the signing of a memorandum of understanding with China Wangmao Liquor Industry Group Co. Limited, planning to acquire the company through an equity purchase. This marks a significant step in Primega Group’s journey toward diversified business development while showcasing its strategic planning and innovation capabilities in new business sectors.
Entering the Premium Baijiu Market: A New Chapter in Diversification
Primega Group, a leading holding company registered in the Cayman Islands, primarily operates through its Hong Kong subsidiary, Primega Construction, focusing on eco-friendly transportation services and the recycling of construction waste. Building on its stable business foundation, the company is now officially entering the premium Baijiu (Chinese distilled liquor) market through this acquisition, further expanding its business portfolio.
China Wangmao Liquor Industry Group, a renowned producer and seller of sauce-flavor Baijiu, boasts excellent brand influence, a mature membership-based business model, and significant innovation in digital operations. This acquisition aims to integrate China Wangmao Liquor’s strengths in branding, product offerings, digital operations, and omnichannel resources with Primega Group’s capital strength and technical expertise, creating synergies to drive rapid growth in the Baijiu industry.
Empowering Traditional Industries: Intelligent Technology Leading the Future
Primega Group is committed to transforming traditional industries through intelligent technologies to create sustainable value. After the acquisition, the company plans to retain China Wangmao Liquor Industry Group’s independent brand operations while leveraging Primega Group’s resources to comprehensively upgrade the brand. The two companies will jointly launch new premium product lines, with a particular focus on expanding into Southeast Asian and North American markets, promoting the global presence of Chinese sauce-flavor Baijiu.
In addition, Primega Group will leverage its expertise in digital technology and capital operations to enhance China Wangmao Liquor Industry Group’s internal operations, optimize its supply chain, and modernize its production facilities. By integrating resources from both sides, the partnership aims to reduce production and logistics costs, improve profit margins, and create long-term stable returns for shareholders.
Strategic Significance and Future Outlook
Primega Group believes this acquisition will significantly enhance its competitiveness in the premium consumer goods sector while injecting new growth momentum into its capital market performance. Looking ahead, the company will continue to focus on innovations in hotel marketing software, digital supply chain platforms, artificial intelligence (AI) and Internet of Things (IoT) integrations, cloud computing, and intelligent engineering equipment. These efforts aim to empower traditional industries with intelligent technologies to drive sustainable development and value creation.
The transaction is expected to proceed following due diligence, the signing of formal agreements, and the completion of equity transfers. Primega Group and China Wangmao Liquor Industry Group will work together to build a leading domestic premium sauce-flavor Baijiu brand and further penetrate international markets.
This strategic acquisition not only represents an important step in Primega Group’s diversification efforts but also highlights its solid progress in exploring new fields. Moving forward, Primega Group will continue to drive development through innovation, striving to become a leading integrated enterprise in the industry.
About Primega Group
Primega Group is a holding company registered in the Cayman Islands. Its Hong Kong subsidiary, Primega Construction Co. Limited, specializes in eco-friendly transportation services and the recycling of construction waste. The company focuses on technological innovation, transforming industries such as hospitality and retail, empowering traditional sectors, and promoting sustainable value creation.
About China Wangmao Liquor Industry Group Co. Limited
China Wangmao Liquor Industry Group is a company specializing in the production and sales of sauce-flavor Baijiu. With strong brand power, a digital operational model, and a membership-based strategy, the group occupies a key position in the premium Baijiu market.
The company has demonstrated strong innovation capabilities in the digital consumption ecosystem by building a “digital liquor trading platform.” This platform offers NFT-linked digital and physical liquor collectibles, an AR customization experience system (allowing users to participate in liquor formula and packaging design via mobile devices), and other services aimed at redefining the liquor industry.
In the field of biotechnology, the company has partnered with the Liquor Association to:
Establish a molecular marker database for sauce-flavor compounds (covering 1,287 aromatic substances).
Develop customized liquor yeast (with the first “low-intoxication” sauce-flavor Baijiu currently undergoing market testing).
Through this collaboration, the two companies aim to create the world’s first “Baijiu digital ecosystem matrix,” combining traditional brewing craftsmanship with cutting-edge biotechnology and artificial intelligence. This initiative is expected to redefine the value standards of the premium sauce-flavor Baijiu industry.
Three Key Value Drivers of the Partnership
Technical Barriers: Establishing a full-chain moat from brewing patents to intelligent equipment.
Model Innovation: Pioneering a “physical consumption + digital assets” dual-driven model.
Valuation Reconstruction: Benchmarking against Pop Mart’s operational and technology-driven approach, with significant potential for PE multiple growth.
For more information, please contact: Celestia Investor Relations Email: investors@celestiair.com
FAQ
What company is Primega Group (NASDAQ: ZDAI) acquiring in 2025?
How will Primega Group integrate China Wangmao Liquor operations?
What markets will Primega Group target with the Baijiu acquisition?
What is Primega Group's current business before the Wangmao acquisition?
How will the Wangmao acquisition affect ZDAI shareholders?
