Zeta Global Holdings Corp. provides the Zeta Marketing Platform, an AI Marketing Cloud that combines identity data, predictive intelligence and omnichannel activation for enterprise marketers. Company news commonly covers financial results, guidance updates, Super-Scaled Customer trends, platform revenue, and the use of proprietary consumer signals across marketing programs.
Updates also describe product and platform developments such as Athena by Zeta, analyst evaluations of the Zeta Marketing Platform, customer and industry events such as Zeta Live, and investor-conference participation.
Dun & Bradstreet (NYSE:DNB) and Zeta Global (NYSE:ZETA) have formed a strategic alliance to create a unified private data cloud integrating consumer and business data. This collaboration aims to establish a new business-to-person (B2P) marketing sector, effectively combining Zeta's B2C data with D&B's B2B data. The partnership is expected to enhance marketing strategies for both companies, enabling them to deliver more personalized marketing campaigns to decision-makers. The alliance includes offering SMBs advanced marketing capabilities traditionally reserved for larger enterprises.
Zeta has announced the pricing of its initial public offering (IPO) of 21.5 million shares at $10 each, aiming for gross proceeds of approximately $215 million. The offering includes 14.77 million shares from Zeta and 6.73 million from selling stockholders. Trading is set to commence on the New York Stock Exchange under the ticker symbol 'ZETA' on June 10, 2021, with the offering closing on June 14, 2021, pending customary conditions. Morgan Stanley and others are managing the offering.