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Muscle Maker, Inc. (Nasdaq: GRIL) has launched its first delivery-only ghost kitchen in Chicago, marking a strategic expansion amid rising demand for delivery services. Located at 3517 N. Spaulding Ave, this kitchen will serve meals from Muscle Maker Grill, Healthy Joe’s, and the new Meal Plan AF concept. The initiative is part of a ten-location agreement, with additional kitchens set to open in Chicago. The ghost kitchen model offers low costs and quick market entry, enhancing brand visibility while meeting consumer needs for convenient, healthier meal options.
Muscle Maker Grill (Nasdaq: GRIL) has signed a lease to open a new location in the Medical Sciences Building II at Texas Tech University Health Sciences Center El Paso. This marks the company's fifth university location. Expected to open this fall, the new outlet will feature a menu of healthier meal options, including grass-fed steak and all-natural chicken.
The establishment will accommodate social distancing through individually packaged meals and is also exploring grab-n-go options. The brand recently announced plans for four additional locations at Northern Virginia Community College.
Muscle Maker Grill (Nasdaq: GRIL) announced the launch of its new concept, MMG Burger Bar, in Lynchburg, VA, set to open in early July. This new venue will offer an expanded burger-focused menu that includes indulgent options like the hand-crafted sirloin burger. Customers can choose from five burger builds featuring ingredients such as grass-fed beef and plant-based options, all served on brioche buns. The move aligns with the company's growth strategy, focusing on delivery-only models and non-traditional locations.
Muscle Maker Grill (Nasdaq: GRIL) has announced the commencement of construction on its third and fourth ghost kitchens in downtown Chicago. These delivery-only locations will complement the existing two kitchens currently in hiring and training phases. The company aims to expand its non-traditional growth strategy, significantly driven by COVID-19's impact on the restaurant industry, focusing on delivery alternatives. Additionally, Muscle Maker plans to open four dual-branded restaurants at Northern Virginia Community College this summer. This expansion aligns with their strategy to enhance delivery services.
Muscle Maker Grill (Nasdaq: GRIL) has appointed Pat Chiacchia as Vice President of Real Estate and Non-Traditional Development to enhance its growth strategy. Chiacchia's role involves expanding the company's reach in unique markets such as military bases and ghost kitchens. His past experience includes significant roles in UFood Restaurant Group and Boston Market, where he achieved substantial franchise growth. CEO Mike Roper emphasized the importance of Chiacchia's expertise in navigating the evolving restaurant landscape, especially post-pandemic.
Muscle Maker Grill, Inc. (Nasdaq: GRIL) has signed a lease for four locations at Northern Virginia Community College (NOVA) to serve its 'healthier for you' meals. The restaurants will include a variety of offerings like MMG Meal Plans and Healthy Joe’s snacks, catering to the busy lifestyles of students and faculty. Construction is set to kick off this summer, aiming for a fall 2020 opening. This expansion aligns with the company’s strategy for non-traditional growth, enhancing its footprint across military, university, and airport locations.
Muscle Maker Grill, Inc. (Nasdaq: GRIL) has begun construction on two delivery-only ghost kitchens in downtown Chicago, with plans to open these locations by early summer. The initiative is part of a larger strategy to expand its ghost kitchen footprint, capitalizing on the growth of food delivery services, especially during the COVID-19 pandemic. Muscle Maker aims to enhance its operational flexibility with menu updates and increased delivery capabilities through technology integration. This expansion is also expected to create jobs in Chicago while addressing the rising demand for delivery-focused dining options.