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Realogy Holdings Corp. (NYSE: RLGY) has made significant updates to its RealSure program, enhancing choices for home sellers. Now available in Colorado Springs, Denver, Tampa, Austin, and Dallas, RealSure offers the new Assured Close and Flex Stay features. These changes, developed in partnership with Home Partners of America, aim to provide flexibility and certainty for home sellers during the selling process. RealSure originally launched in October 2019, addressing key seller concerns about pricing and timing in the current housing market.
The Corcoran Group has appointed Stephanie Anton as Senior Vice President to lead marketing and franchise growth following a successful franchise launch in February. Anton's role includes overseeing franchise marketing, servicing, and development, aiming to strengthen the brand's support for affiliates. She will also serve as Managing Director of Global Services at Realogy, enhancing its global franchise infrastructure. Anton brings extensive experience from Luxury Portfolio International, where she was president since 2006.
Realogy Holdings Corp. (NYSE: RLGY) has launched the AARP® Real Estate Benefits from Realogy, a unique program for the nearly 38 million AARP members, offering cash benefits ranging from $300 to $5,500 when buying or selling a home through participating agents. This initiative aims to support Americans aged 50 and above, encouraging them to navigate real estate transactions during COVID-19. A recent survey revealed that over 82% of older Americans would find a $1,250 cash benefit meaningful, highlighting changing preferences in home buying amidst the pandemic.
Realogy's affiliated agents and teams ranked prominently in the 2020 REAL Trends & Tom Ferry "The Thousand" report, with a total of 265 placements, a 6% increase from the previous year. Notably, they accounted for 38% of the top 250 agents by sales volume and 41% of the top 255 by transaction sides. Key brands, including Sotheby's International Realty and Coldwell Banker, were highlighted for their significant representation. This recognition underscores Realogy's market leadership and the effectiveness of its affiliated agents in achieving top sales performance.
Sotheby's International Realty has launched a revamped website, sothebysrealty.com, reflecting its commitment to innovation in the luxury real estate sector. The site caters to a global clientele with features such as translations in over 15 languages and currency conversions. With approximately 70% of users accessing the site via mobile devices, a mobile-first design emphasizes direct communication between clients and agents. The website aims to present properties with high-quality visuals, enhancing user experience and reinforcing Sotheby's status as a leader in luxury real estate.