Company Description
The Aaron's Company, Inc. (historically listed on the NYSE under the ticker AAN) operated in the retail trade sector as a technology-enabled, omnichannel provider of lease-to-own and retail purchase solutions. According to company disclosures, it focused on appliances, electronics, furniture, and other home goods, serving customers who sought flexible lease and purchase options. The company was headquartered in Atlanta and described itself as a leading provider of these services across North America.
Over time, The Aaron's Company developed a multi-brand structure. Its primary consumer-facing brand, Aaron's, offered a direct-to-consumer lease-to-own solution through a network of company-operated and franchised stores in 47 U.S. states and Canada, together with an e-commerce platform. This store and online presence allowed customers to access home goods through lease arrangements or retail purchases, with the company emphasizing technology-enabled, omnichannel engagement.
The Aaron's Company also owned BrandsMart U.S.A., described as one of the leading appliance retailers in the United States. BrandsMart U.S.A. operated retail stores in Florida and Georgia, supported by its own e-commerce platform. Through this brand, the company participated in big-box style retailing of appliances, electronics, furniture, and related products. The company highlighted the expansion of BrandsMart U.S.A., including the opening of new locations in Georgia.
Another component of the business was BrandsMart Leasing, which provided lease-to-own solutions to customers of BrandsMart U.S.A. This allowed the company to integrate financing and lease options directly into the BrandsMart retail experience. In addition, the company operated Woodhaven, identified as its furniture manufacturing division. Through Woodhaven, The Aaron's Company supported its product offerings with in-house furniture production.
According to public statements, The Aaron's Company positioned its model as technology-enabled and omnichannel, combining physical stores, franchised locations, and e-commerce platforms. The company described itself as serving customers through lease-to-own and retail purchase solutions across its Aaron's, BrandsMart U.S.A., BrandsMart Leasing, and Woodhaven brands, with a footprint that included hundreds of stores in multiple states and Canada.
A significant corporate development occurred when The Aaron's Company entered into a definitive agreement to be acquired by IQVentures Holdings, LLC, which was described as a fintech organization with experience in consumer and business financing. The company reported that this agreement was unanimously approved by its Board of Directors and that, upon completion of the transaction, The Aaron's Company would become a privately held company and its common stock would no longer be traded on the NYSE.
Subsequently, The Aaron's Company announced the completion of its acquisition by IQVentures Holdings, LLC for cash consideration. In that announcement, the company stated that its common stock would cease trading as of the completion date and would no longer be listed on the NYSE. As a result, ticker symbol AAN now represents the historical public listing of The Aaron's Company prior to its take-private transaction.
For investors and researchers, AAN therefore serves primarily as a historical reference to The Aaron's Company, Inc. as a publicly traded entity in the retail trade sector, focused on lease-to-own and retail purchase solutions for home goods through its Aaron's, BrandsMart U.S.A., BrandsMart Leasing, and Woodhaven operations.
Business structure and brands
Based on the company’s own descriptions, The Aaron's Company organized its operations around several key brands:
- Aaron's – Direct-to-consumer lease-to-own solution delivered through company-operated and franchised stores in 47 states and Canada, plus an e-commerce platform.
- BrandsMart U.S.A. – Appliance and electronics retail chain with stores in Florida and Georgia and an associated e-commerce platform.
- BrandsMart Leasing – Lease-to-own solutions offered to customers of BrandsMart U.S.A.
- Woodhaven – Furniture manufacturing division supporting the company’s home goods offerings.
These brands collectively addressed customers seeking appliances, electronics, furniture, and other home goods through both traditional retail purchases and lease-to-own arrangements.
Status of AAN as a public listing
The Aaron's Company disclosed that it entered into, and later completed, an acquisition by IQVentures Holdings, LLC. Following completion, the company stated that its common stock would cease trading and would no longer be listed on the NYSE. Consequently, AAN functions as a former NYSE ticker for historical research into The Aaron's Company’s period as a publicly traded firm.
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