Adcore Stock Price, News & Analysis

Adcore Inc. (ADCOF) is an AI-powered marketing technology company that focuses on helping businesses maximize their digital marketing potential. The company is described in its public communications as a global leader in marketing technology, built around a proprietary artificial intelligence platform referred to as its Marketing Cloud.

Adcore combines industry knowledge and experience with its own AI-powered technology to offer a digital marketing solution for entrepreneurs and advertisers. According to the company, its platform is used for managing and automating e-commerce store advertising, as well as monitoring and analyzing the performance of advertising budgets with the goal of achieving maximum return on investment.

Business focus and technology

Adcore’s business centers on marketing technology and performance-driven digital advertising. The company highlights its use of proprietary artificial intelligence to support automation and optimization of campaigns. Its communications emphasize capabilities in managing and automating e-commerce advertising and in analyzing advertising performance data.

Adcore also refers to specific applications within its ecosystem. These include its Feeditor App, which the company states is used to optimize and enrich product feeds and manage campaigns across extensive product catalogs, and MediaBlast, which is described as an application with recurring revenue and adoption in the APAC region. In addition, Adcore has introduced Proposaly (also referred to as Proposaly.io), described as an AI-driven proposal platform designed to streamline and optimize sales workflows, with features such as AI-powered proposal creation, a payment request document type, and enterprise-grade user access management.

Markets and client use cases

In its news releases, Adcore presents itself as serving clients that operate e-commerce businesses and organizations that rely on digital channels to reach customers or investors. Examples mentioned in the company’s announcements include:

• A boutique women’s apparel brand, where Adcore was appointed to spearhead performance marketing initiatives, including media mix modeling, and to manage campaigns using its Feeditor App and Marketing Cloud.
• An online retailer of hockey equipment, where Adcore was engaged to lead digital marketing initiatives, enhance online strategy and engagement, and manage campaigns across a large product catalog.
• A Canadian investment fund manager, where Adcore was appointed to lead digital marketing efforts to increase awareness around investment product launches and enhance the firm’s presence within the investment community.

Across these examples, Adcore positions its technology as a way to manage digital campaigns across major networks and channels, optimize product feeds, and support performance marketing strategies.

Partnerships and platform relationships

Adcore states that it maintains partner status with several major digital advertising and commerce platforms. In its disclosures, the company identifies itself as a Google Premier Partner, an Elite Tier Microsoft Partner, a Facebook or Meta Partner, a Verified Amazon Partner, and a TikTok Partner. These designations are presented by Adcore as part of its positioning within the digital advertising ecosystem.

The company has also announced a partnership with Criteo in North America. According to Adcore, this collaboration is intended to integrate Criteo’s AI-powered advertising solutions into Adcore’s Marketing Cloud, with the goal of delivering personalized, performance-driven campaigns and providing access to additional tools and commerce insights.

Geographic footprint and organization

Adcore reports that it was established in 2006. The company states that it employs over fifty people and that its headquarters are located in Tel Aviv, Israel. It also reports satellite offices in Toronto, Canada, Melbourne, Australia, Hong Kong, and Shanghai, China. In its financial communications, Adcore refers to activity and performance across regions including North America, EMEA (Europe, the Middle East and Africa), and APAC (Asia-Pacific).

Financial reporting and metrics

Adcore publishes financial results and related commentary, including revenue, gross profit, regional revenue breakdowns, and other metrics. In its quarterly results releases, the company discusses performance in regions such as APAC, EMEA, and North America, and refers to working capital, cash and cash equivalents, and other balance sheet items.

The company also highlights the use of Adjusted EBITDA as a non-IFRS (or non-GAAP) measure that it uses internally to evaluate operating performance and to plan and forecast business operations. Adcore describes Adjusted EBITDA as earnings before interest, income taxes, depreciation, and amortization, adjusted for items it considers non-operating in nature. The company notes that Adjusted EBITDA is not a measure of financial performance under GAAP and is intended to be considered in addition to, and not as a substitute for, other financial measures.

Stock information

Adcore Inc. is referenced in its news releases as trading on multiple markets, including the TSX under the symbol ADCO, the OTCQX under the symbol ADCOF, and the FSE under the symbol ADQ. On Stock Titan, the focus is on the ADCOF symbol.

Position within the professional and technical services sector

Within the broader classification of professional, scientific, and technical services, Adcore is associated with custom computer programming services and marketing technology. Its public materials emphasize the development and use of proprietary AI-powered software, the automation of digital advertising for e-commerce, and tools that support performance marketing and sales workflows.

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