Company Description
Aesthetic Medical International Holdings Group Limited (historically traded on Nasdaq under the symbol AIH and now quoted on the OTCQX market under PAIYY) is a provider of aesthetic medical services in mainland China. The company is known in China as “Peng’ai” and focuses on medical aesthetic treatments delivered through a network of treatment centers located in major cities.
According to its disclosures, AIH operates centers with a major focus on the Guangdong-Hong Kong-Macau Greater Bay area and the Yangtze River Delta area. Over more than two decades of clinical experience, the company has developed what it describes as a one-stop aesthetic service model. Its service offerings include surgical aesthetic treatments, non-surgical aesthetic treatments, general medical services, and other aesthetic services.
Business focus and service mix
AIH categorizes its aesthetic medical services into several main types. Non-surgical aesthetic medical services include minimally invasive aesthetic treatments and energy-based treatments, which together account for a significant share of its treatment case volume. The company also provides surgical aesthetic medical services, as well as general healthcare services and other aesthetic medical services, which complement its core aesthetic offerings.
In its operational reporting, AIH regularly discloses metrics such as total active customers, the number of treatment cases by category, and average spending per customer. These disclosures distinguish between new customers and repeat customers, and between different treatment types, such as energy-based procedures, minimally invasive treatments, surgical procedures, and general healthcare or other aesthetic services.
Geographic footprint and treatment centers
The company states that it operates through treatment centers spread across major cities in mainland China. Within this network, AIH emphasizes its presence in the Guangdong-Hong Kong-Macau Greater Bay area and the Yangtze River Delta area. The group has also discussed divestment of certain treatment centers and temporary closing of treatment centers in its financial reports, indicating that it actively adjusts its footprint to focus on performance and efficiency.
AIH’s disclosures reference flagship facilities such as Shenzhen Pengcheng Hospital and Shenzhen Pengai, describing renovation projects and upgrades to reception areas and energy-based treatment departments. These projects are presented as part of efforts to enhance customer experience and support the company’s aesthetic medical brand.
Operational themes and clinical experience
Across its news releases and SEC filings, AIH highlights several recurring operational themes. These include:
- Over 20 years of clinical experience in aesthetic medical services in China.
- A one-stop service model that brings together surgical aesthetic treatments, non-surgical treatments, general medical services, and other aesthetic services.
- Ongoing work on informatization and digitization to improve data accuracy, support real-time operational analysis, and refine management.
- Emphasis on medical safety control, including medical management newsletters, standards for physician operational capacity, and reporting systems for medical institutions within the group.
In addition, the company has described internal initiatives such as strengthening customer relationship management, refining data analysis for customer behavior, and enhancing training programs for customer service personnel and new employees.
Trading status and capital markets
Historically, AIH’s American Depositary Shares traded on The Nasdaq Capital Market under the ticker symbol AIH. The company received multiple notifications from Nasdaq regarding minimum bid price deficiencies under Listing Rule 5550(a)(2). In May 2024, AIH announced that a Nasdaq Hearings Panel had determined to delist the company’s securities from Nasdaq due to failure to satisfy continued listing conditions, and the company stated that it did not intend to appeal the determination. AIH indicated that it expected its ADSs to be quoted on the over-the-counter market operated by OTC Markets Group Inc.
In July 2024, AIH announced that its ADSs had commenced trading on the OTCQX Best Market under the ticker symbol PAIYY. The company noted that the OTCQX market is OTC Markets Group’s premier market for established, investor-focused U.S. and international companies, and that moving from the OTC Pink market to OTCQX was expected to streamline the investment process and provide a more efficient trading environment for its securities.
Financial reporting and performance indicators
AIH regularly reports unaudited financial results for interim periods through press releases and Form 6-K filings. These reports typically include revenue by service category, gross profit and gross margin, selling, general and administrative expenses, EBITDA, adjusted EBITDA, and adjusted profit or loss measures. The company also discloses cash and cash equivalents, net current asset or liability positions, and information about borrowings and capital resources.
In its filings, AIH explains that EBITDA and adjusted EBITDA are non-IFRS financial measures used as supplemental performance indicators, and it provides reconciliations to the most directly comparable IFRS measures. The company notes that non-IFRS measures should not be considered substitutes for IFRS-based metrics and may not be comparable across companies.
Corporate developments and governance
AIH’s public disclosures describe various corporate developments, including:
- Share transfers, convertible note conversions, and warrant issuances involving shareholders such as Seefar, Wanda, and ADV, which affected the distribution of ownership among major investors.
- Changes in the board of directors, with resignations and appointments of directors and independent directors, and details on committee roles such as audit, compensation, and nominating and corporate governance committees.
- Changes of auditor, including the appointment of a new independent registered public accounting firm and confirmation that prior audit reports were not qualified or modified as to uncertainty, audit scope, or accounting principles.
- Releases of share pledges and related deeds of release, which affected pledges over equity interests in certain subsidiaries and holding entities.
The company’s communications emphasize that director resignations were for personal reasons and not due to disagreements over operations, policies, or practices, and that prior auditors did not report adverse opinions or disagreements requiring disclosure.
Operational initiatives and service quality
AIH has discussed several initiatives aimed at enhancing service quality and operational efficiency. These include:
- Renovation of hospital facilities and treatment departments to create more modern and comfortable environments for aesthetic medical services.
- Strengthening standard operating procedures (SOPs) and training programs for customer service personnel and new employees, including education on market trends, product offerings, and standardized processes.
- Use of mystery shoppers to assess service quality at treatment centers and provide feedback on user experience.
- Implementation of management systems such as the 7S On-Site Management Method to improve cleanliness, organization, and efficiency in public spaces, consultation rooms, examination rooms, and treatment rooms.
Through these measures, AIH aims to support its aesthetic medical brand and manage customer experience across its network of treatment centers.
Position within the aesthetic medical industry in China
In its public statements, AIH describes itself as a leading provider of aesthetic medical services in China. The company’s focus on treatment centers in key economic regions, its multi-category service mix, and its emphasis on clinical experience and medical safety are central to how it presents its role in the aesthetic medical industry in mainland China.
FAQs about AIH
- What does Aesthetic Medical International Holdings Group Limited (AIH) do?
AIH provides aesthetic medical services in mainland China through treatment centers in major cities. Its offerings include surgical aesthetic treatments, non-surgical aesthetic treatments, general medical services, and other aesthetic services. - Where does AIH operate its treatment centers?
The company operates through treatment centers spread across major cities in mainland China, with a major focus on the Guangdong-Hong Kong-Macau Greater Bay area and the Yangtze River Delta area. - What types of aesthetic treatments does AIH offer?
AIH’s service categories include energy-based treatments, minimally invasive aesthetic treatments, surgical aesthetic medical services, and general healthcare services and other aesthetic medical services. - How does AIH describe its experience in the aesthetic medical field?
AIH states that it leverages over 20 years of clinical experience in aesthetic medical services and positions itself as a leading provider of such services in China. - What happened to AIH’s Nasdaq listing?
In May 2024, AIH announced that a Nasdaq Hearings Panel had determined to delist the company’s securities from The Nasdaq Capital Market due to failure to satisfy continued listing conditions, and the company did not intend to appeal. AIH stated that it expected its ADSs to be quoted on the over-the-counter market. - Where are AIH’s American Depositary Shares traded now?
In July 2024, AIH announced that its American Depositary Shares began trading on the OTCQX Best Market under the ticker symbol PAIYY, after transitioning from the OTC Pink market. - How does AIH report its financial performance?
AIH reports unaudited financial results for interim periods, including revenue by service category, gross profit, SG&A expenses, EBITDA, adjusted EBITDA, and adjusted profit or loss. It also discloses operational metrics such as total active customers, treatment case volumes, and average spending per customer. - What internal initiatives has AIH highlighted in its disclosures?
The company has highlighted initiatives such as informatization and digitization of operations, medical safety control measures, renovation of hospitals and treatment departments, SOP and training enhancements, use of mystery shoppers, and adoption of the 7S On-Site Management Method.