Company Description
Alarum Technologies Ltd. (Nasdaq, TASE: ALAR) is a global provider of web data collection solutions in the information sector, classified among software publishers. The company focuses on enabling business customers to access and collect data from publicly available web sources at scale, with an emphasis on secure, reliable, and anonymous data gathering for commercial use.
According to its published materials, Alarum operates primarily in the web data collection market. Its offerings include an IP Proxy Network infrastructure (often referred to as IPPN or IPPN Solutions) and a private internet browsing platform that allow customers to browse the internet anonymously and collect data from public websites for their business purposes. The company reports that it operates in a single segment centered on web data collection.
Business focus and core offerings
Alarum states that its web data collection products provide secure, fast, and anonymous IP proxy network solutions and services to business customers. These solutions are designed to enable customers to access publicly available web data while masking their identity and managing large-scale requests. The company has highlighted a strategic shift to focus on data collection, describing 2024 as a pivotal year in which it accomplished this transition and concentrated on its NetNut web data collection business.
Within its data collection activities, Alarum has disclosed several key product lines under its NetNut subsidiary. These include a data collector (sometimes described as a SERP API or Search Engine Results Page Application Programming Interface), data sets, a Website Unblocker, custom scraper solutions, and an advanced proxy network. The company reports that these offerings are used for large-scale data labeling, model fine-tuning with fresh public data, and overcoming technological barriers that websites may implement against automated collection of public data.
Positioning in the AI and e‑commerce ecosystem
Alarum’s public communications describe a growing role in the artificial intelligence (AI) value chain. The company reports that demand for high-quality, hard-to-reach web data used for training and fine-tuning foundation models has increased, and that its platform has been used in AI model training trial projects. It has stated that leading global companies, including a major online marketplace in Asia, a global electronics brand, and a European AI firm, have selected its data collection solutions for large-scale AI-related projects.
Management commentary in recent press releases characterizes Alarum’s technology as a critical enabler of AI-related data needs, particularly for large language models and other foundational models that require continuous access to large volumes of public web data. The company has also reported a notable shift in its customer base toward AI-focused verticals, alongside usage by e‑commerce players.
Strategic shift to data collection
Alarum has publicly described a strategic decision, announced in 2023 and executed through 2024, to focus solely on its web data collection business and scale down its consumer internet access operations. It attributes its subsequent results to this shift, noting that web data collection revenue has become the dominant portion of its total revenue. The company emphasizes investments in its IP network infrastructure, including servers and premium endpoints, to support higher data gathering scales required by large customers, particularly in the AI segment.
In its disclosures, Alarum highlights that it has significantly scaled its IPPN infrastructure and that its NetNut subsidiary was recognized as a top performer in a public market research report on the IP proxy network industry. The company links this infrastructure expansion to its ability to support large-scale, AI-driven data projects and to respond quickly to changing customer requirements.
Customer dynamics and usage patterns
Alarum’s press releases describe a business model in which growth is driven by both expansion of existing customers and new strategic collaborations. The company reports strong double-digit sequential growth in paying customers in certain periods, an increase in average revenue per customer, and a net retention rate for its NetNut business that has remained above 1 in multiple quarters, indicating that existing customers have, on average, expanded their usage over time.
The company also notes that its revenue can be influenced by changes in consumption from large customers, particularly in the AI segment, where usage may fluctuate as customers adjust their own business models and technical approaches. Alarum characterizes the AI market as dynamic and acknowledges that this can lead to volatility in quarterly revenue, even when longer-term demand for data remains strong.
Geographic footprint of revenue
Based on prior descriptions, Alarum reports that it generates revenue from multiple regions. It has stated that it derives maximum revenue from the United Arab Emirates, followed by China, the United States, Europe, Asia-Pacific, the U.K. Virgin Islands, the Middle East and Africa, and other regions. This indicates that its web data collection services are sold to customers across a broad geographic range, although the company presents its operations as a single business segment.
Financial reporting and capital markets presence
Alarum Technologies Ltd. files reports as a foreign private issuer with the U.S. Securities and Exchange Commission, including annual reports on Form 20‑F and interim reports on Form 6‑K. These filings include audited and unaudited financial statements, management’s discussion and analysis, and details on its operating performance. The company’s American Depositary Shares (ADSs) trade on Nasdaq under the symbol ALAR, and it also lists its shares on the Tel Aviv Stock Exchange.
The company has reported that it maintains a solid balance of cash, cash equivalents, and debt investments, and that it has generated positive net profit and adjusted EBITDA from continuing operations in recent years. It also reports that shareholders’ equity has increased, attributing this to profitability and capital-related activities such as warrant and option exercises and loan repayments.
Legal and corporate governance matters
Alarum has disclosed that in early 2025 it was named in a motion to certify a claim as a class action in Israel and in a similar complaint in the United States. Subsequent Form 6‑K reports state that the U.S. class action complaint was voluntarily dismissed by the lead plaintiff and that the Israeli motion was later voluntarily dismissed as well, both without settlement, costs, or compensation to the applicants. The company has stated that it believed there was no legal or factual basis for these proceedings and that they were dismissed at a preliminary stage, before any substantive response by the company.
The company also reports on the outcomes of its annual and extraordinary general meetings of shareholders, including the re-appointment of directors, approval of its independent auditor, and equity grants to executives, reflecting ongoing corporate governance processes.
Risk considerations and market environment
In its forward-looking statements and risk factor discussions referenced in its Form 20‑F filings, Alarum notes that its performance is subject to risks and uncertainties, including those related to market dynamics in the AI and data collection sectors, customer demand patterns, technological changes affecting data access, and broader economic and regulatory factors. The company emphasizes that statements about expected revenues, profitability, and market trends are forward-looking and may differ from actual outcomes.
Summary
In summary, Alarum Technologies Ltd. is a software-as-a-service provider focused on web data collection. It offers proxy-based and related tools that allow business customers to access and collect publicly available web data at scale, with a growing emphasis on serving AI model developers and e‑commerce platforms. The company reports that it has completed a strategic shift to concentrate on data collection, expanded its IP network infrastructure, and built relationships with major global customers, while acknowledging that the evolving AI market can result in variability in short-term demand.