Company Description
Arlo Technologies, Inc. (NYSE: ARLO) is described as a smart home security platform company and smart home security brand that focuses on helping people protect what matters to them across home, business, and personal settings. The company operates in the audio and video equipment manufacturing space, combining connected devices with a cloud-based platform to deliver security and video monitoring solutions.
According to company disclosures, Arlo offers advanced home, business, and personal security solutions built on AI- and computer-vision (CV)-powered analytics, cloud services, user experience and product design expertise, and wireless and RF connectivity. Its cloud-based platform is designed to provide users with visibility, insight, and a means to help protect and connect in real time with people and things that matter, from any location with a Wi‑Fi or cellular connection.
Business model and smart security platform
Arlo states that it has evolved from a hardware-only business toward a model that includes subscription-based services alongside connected devices. The company highlights subscription offerings such as Arlo Secure, Arlo Secure 6 (an AI-driven security platform referenced in its financial communications), Arlo Total Security, and Arlo Safe. These services are positioned to enhance security by using AI-powered analytics, personalized alerts, and additional features layered on top of Arlo’s devices and cloud platform.
In its own descriptions, Arlo emphasizes that its platform and services are intended to be easy to set up and interact with on a daily basis. The company focuses on enabling users to understand what is happening in and around their homes or businesses through customized notifications and real-time access to video and events via mobile applications.
Products and smart security devices
Arlo reports that it has launched several categories of connected devices, software, and services related to smart security. These include:
- Wire-free, smart Wi‑Fi and LTE-enabled security cameras
- Video doorbells
- Floodlights
- A security system
- Pan tilt cameras for indoor and outdoor use, offering 360-degree coverage with pan and tilt capabilities
Company materials describe these products as supporting AI-powered features through Arlo Intelligence, which uses advanced computer vision and recognition engines. Examples mentioned include package, people, and pet identification, as well as capabilities such as person and vehicle recognition, fire detection, advanced audio detection, and event captions in connection with Arlo Secure and Arlo Secure Premium.
AI, analytics, and Arlo Intelligence
Arlo highlights Arlo Intelligence as a core element of its platform. Using AI and computer vision, Arlo Intelligence is described as enabling users to receive informative, actionable alerts and to better understand events captured by their cameras. The company states that this allows users to make more informed decisions and respond quickly to potential security events.
In its communications, Arlo notes that its AI capabilities have been integrated into partner ecosystems, such as Samsung SmartThings, where Arlo’s object detection features (including package, people, and pet identification) are available to SmartThings users. This reflects Arlo’s focus on embedding its smart security platform within broader connected home environments.
Partnerships and ecosystem integrations
Arlo has announced an agreement with Samsung SmartThings to bring capabilities from Arlo’s Smart Security Platform to SmartThings users. The companies describe a collaboration aimed at addressing consumer demand for smart security services within the SmartThings ecosystem, initially focusing on the U.S. market. The integration allows SmartThings users to access certain security services through the SmartThings app and to use Arlo’s AI-powered object detection.
Arlo has also referenced a strategic partner relationship with ADT in connection with its subscription momentum, indicating that partnerships form part of how its platform and services reach end users, although details in the provided materials focus primarily on the existence of such partnerships rather than extensive operational specifics.
Financial reporting and public company status
Arlo Technologies, Inc. is listed on the New York Stock Exchange under the ticker symbol ARLO. The company files periodic and current reports with the U.S. Securities and Exchange Commission (SEC), including Form 8‑K filings that furnish press releases on quarterly financial results and other matters.
In its earnings releases, Arlo discusses metrics such as annual recurring revenue (ARR), subscriptions and services revenue, gross margin, adjusted EBITDA, and non‑GAAP net income per share. The company also describes the use of non‑GAAP financial measures to supplement GAAP results, explaining adjustments such as stock-based compensation, certain non-recurring items, and the use of free cash flow as an additional liquidity and performance indicator.
Privacy, data protection, and user control
Arlo repeatedly emphasizes a focus on user privacy and data protection. The company states that it is as focused on protecting user privacy as it is on safeguarding homes and families. It describes commitments that include:
- Implementing industry standards for data protection
- Keeping users’ personal information private and under their control
- Providing enhanced controls for user data
- Supporting privacy legislation
- Keeping user data securely protected
- Placing security at the forefront of company culture
In some of its statements, Arlo notes that it does not monetize personal data, aligning this with its broader positioning around trust and peace of mind.
Positioning within smart home and security
Across its press releases and descriptions, Arlo characterizes itself as an award-winning company and an industry leader in smart home security. It presents its mission as transforming the ways people can protect everything that matters to them, by combining connected devices, AI-driven analytics, and cloud services into a smart security experience.
Arlo’s communications also reference its presence in investor and industry conferences, where management discusses the company’s strategy, subscription growth, and product roadmap with the investment community. These appearances underline its status as a publicly traded company with an emphasis on services growth and smart security technology.
Use cases and customer focus
Arlo’s materials describe use cases that span home, business, and personal security. The company highlights scenarios such as monitoring homes and loved ones, checking on property indoors and outdoors, and receiving alerts about events like packages arriving or activity in specific areas. Its pan tilt cameras, security cameras, and subscription services are presented as tools that help users monitor wide spaces, track motion, and respond to events through app-based controls.
By combining devices, AI analytics, and subscription services, Arlo aims to give users more information, more control, and a structured way to respond to potential security incidents through notifications, emergency response options (for certain subscription tiers), and integrations with smart home platforms.
FAQs about Arlo Technologies, Inc.
The following frequently asked questions summarize key points about Arlo based on the available information.
- What does Arlo Technologies, Inc. do?
Arlo Technologies, Inc. focuses on smart home, business, and personal security solutions. It combines connected security devices with a cloud-based platform and AI- and CV-powered analytics to provide real-time visibility and insight via Wi‑Fi or cellular connections. - What types of products does Arlo offer?
Arlo reports that it offers wire-free, smart Wi‑Fi and LTE-enabled security cameras, video doorbells, floodlights, a security system, and pan tilt cameras for indoor and outdoor use. These devices are designed to work with Arlo’s cloud platform and subscription services. - What are Arlo’s key subscription services?
Company materials identify subscription offerings such as Arlo Secure, Arlo Secure 6, Arlo Total Security, and Arlo Safe. These services add AI-driven features, personalized alerts, and, in some tiers, capabilities like emergency response and professional monitoring. - How does Arlo use AI and computer vision?
Arlo describes using AI and computer vision through Arlo Intelligence to power features like object detection (including package, people, and pet identification), person and vehicle recognition, fire detection, advanced audio detection, and event captions. These capabilities are used to generate more informative and actionable alerts. - On which exchange is Arlo stock listed and under what symbol?
According to its SEC filings, Arlo’s common stock is listed on the New York Stock Exchange under the trading symbol ARLO. - How does Arlo describe its approach to privacy?
Arlo states that it is committed to implementing industry standards for data protection, keeping user data private and under user control, and supporting privacy legislation. It notes that it does not monetize personal data and that security and privacy are central to its company culture. - What partnerships has Arlo highlighted?
Arlo has announced an expanded partnership with Samsung SmartThings, integrating Arlo’s Smart Security Platform capabilities and AI-powered object detection into the SmartThings ecosystem. It has also referenced a strategic partner relationship with ADT in the context of its subscription business. - What is Arlo Secure 6?
In its financial communications, Arlo refers to Arlo Secure 6 as an AI-driven security platform that supports its subscription and services growth. It is presented as part of the Arlo Secure offering that enhances smart home security with advanced AI capabilities. - What kinds of financial information does Arlo provide to investors?
Arlo issues press releases and files Form 8‑K reports discussing metrics such as annual recurring revenue (ARR), subscriptions and services revenue, gross margins, adjusted EBITDA, and non‑GAAP net income per share. The company explains how it uses non‑GAAP measures alongside GAAP results to evaluate performance. - How does Arlo reach customers beyond its own apps and devices?
In addition to its own platform and apps, Arlo integrates its services into partner ecosystems such as Samsung SmartThings. Through these integrations, users can access certain Arlo security services and AI-powered features within broader connected home platforms.