Company Description
Bubblr Inc. (OTC: BBLR), doing business as Ethical Web AI, is a technology company focused on secure, enterprise-grade generative AI and ethical internet technologies. The company positions itself as an AI-based cybersecurity and ethical technology business, developing patented software products that address data privacy, security, and responsible monetization in AI and online services.
Ethical Web AI is centered on building and commercializing patent-protected intellectual property. Its approach is to develop software only where the core capabilities can be protected by utility patents, creating what it describes as a defensible position in the global AI market. Multiple US patents and patent applications underpin its products, including technology for anonymous search, contextual enveloping of content, real-time data integration into generative AI prompts, and sensitive data processing for generative AI.
AI Vault: Enterprise Generative AI Security Platform
The company’s flagship product is AI Vault, described as a generative AI-powered enterprise security software-as-a-service (SaaS) solution. AI Vault is designed for organizations that are hesitant to adopt traditional generative AI tools such as ChatGPT and other large language model platforms due to concerns over data protection, privacy, and regulatory compliance, including the EU General Data Protection Regulation (GDPR) and other data protection laws.
According to Ethical Web AI, AI Vault provides enterprises with a secure, private generative AI environment that gives clients full control over access and visibility into AI usage within their organizations. It is built to address risks associated with uncontrolled employee use of public generative AI tools, including potential leakage of sensitive or regulated data. The platform incorporates a patented redaction process that detects and removes sensitive terms in prompts before they are sent to external generative AI models, helping prevent exposure of confidential information.
AI Vault has been developed to run on Amazon Web Services (AWS) infrastructure and is integrated with AWS Marketplace. Ethical Web AI has achieved validated AWS Software Partner status, enabling enterprises to procure and deploy AI Vault directly through AWS Marketplace. The company highlights that AI Vault can operate as a component within a client’s AWS environment and, with its SaaS offerings, can also be deployed without requiring customers to configure their own cloud infrastructure.
Product Variants and Deployment Models
Ethical Web AI describes two primary deployment models for AI Vault:
- AI Vault Enterprise, which is integrated into a client’s AWS environment and is aimed at larger organizations with internal DevOps capabilities.
- AI Vault SaaS, a software-as-a-service version available via AWS Marketplace that allows rapid deployment without complex infrastructure setup, making it easier for companies of different sizes to trial and adopt the product.
Later product updates introduce AI Vault 1.5 (Beta) and AI Vault 2.0 (Beta), with enhancements aimed at expanding the addressable market and improving compliance and usability. Version 1.5 is described as enabling sales to non-AWS customers by allowing subscriptions to be purchased directly via the AI Vault website, while still deploying into dedicated AWS environments. Version 2.0 adds capabilities such as in-country deployment for data sovereignty, hybrid SaaS access for non-AWS customers, enhanced roles and tools for Data Protection Officers (DPOs), upgraded compliance reporting, global shared history access for oversight, and a significantly revised user interface.
Security, Compliance, and Governance Features
Across its releases, AI Vault is characterized by several core themes:
- Data protection and privacy: The platform is designed to prevent sensitive client data from leaving the enterprise environment. Patent-backed mechanisms detect and redact sensitive, implicit, or contextual terms in prompts, and Ethical Web AI states that neither it nor third-party generative AI providers gain access to client-identifying data.
- Governance and transparency: AI Vault offers audit logging, usage visibility, and policy enforcement across teams and applications. Reporting features allow organizations to monitor how generative AI is used internally and to evidence adherence to regulatory obligations.
- Enterprise control: Customers can define who has access to generative AI tools and under what conditions, with the solution positioned as a way to enable generative AI adoption while maintaining compliance and risk management.
Ethical Web AI Open-Source Platform and Anonymous Search
Beyond AI Vault, Ethical Web AI references an open-source platform and an anonymous search platform as part of its technology estate. A foundational US patent (Internet-Based Search Mechanism) is described as supporting the Ethical Web AI Open-Source Platform, with claims that include anonymous search and asynchronous search results. The company presents this as part of its broader mission to champion an anonymous, safe, and fair new internet, and to demonstrate that powerful AI and search experiences can be delivered without invasive tracking or exploitative data practices.
The anonymous search platform is cited as addressing the challenge of ethical monetization, by showing that online services can operate without relying on extensive personal data collection and tracking. These products are also described as being protected by US utility patents.
Partnerships and Routes to Market
Ethical Web AI outlines several relationships that shape its go-to-market approach:
- AWS Software Partner and AWS Marketplace: The company has become a validated AWS Software Partner and integrated AI Vault into AWS Marketplace, which it describes as a significant milestone that provides technical advantages and marketing reach within AWS’s global ecosystem.
- Ingram Micro: Ethical Web AI has announced a distribution agreement with Ingram Micro Holding Corporation. Ingram Micro’s initial role includes managing the relationship with AWS and helping maximize benefits from that partnership. Ethical Web AI also states that Ingram Micro is expected, at some point, to market AI Vault directly to its client base on a reseller arrangement.
- BolgiaTen Limited: The company has entered into a partnership with BolgiaTen Limited, integrating Ethical Web AI’s AI Seek product into BolgiaTen’s Promptathone training program. AI Seek is described as a bespoke generative AI platform used in enterprise training, emphasizing enhanced security, internal retention of prompt and answer data, and cost savings compared to traditional generative AI solutions. Under this partnership, AI Seek licenses are billed directly to BolgiaTen’s clients, creating a recurring revenue model for Ethical Web AI.
Intellectual Property and Patent Strategy
Ethical Web AI emphasizes an IP-led product strategy. The company states that it only develops software where the core capabilities can be patented, and that each product is tied directly to specific enforceable patent claims. The disclosed IP portfolio includes:
- US Patent 10,977,387 – Internet-Based Search Mechanism, relating to anonymous and asynchronous search.
- US Patent Application 17/980298, describing contextual enveloping via dynamically generated hypertext links to enhance conversational search.
- US Patent Application 18/376,101, covering methods for including real-time data in generative AI prompts via external API calls.
- US Patent Application 19/055,968 – Sensitive Data Processing in Generative AI, which underpins AI Vault’s ability to detect and redact sensitive terms before prompts are sent to generative AI models.
The company presents these patents and applications as forming a legal moat around its core technologies, particularly in the areas of anonymous search, secure generative AI usage, and sensitive data handling.
Market Focus and Strategic Objectives
Ethical Web AI’s products are aimed at enterprises that prioritize security, privacy, and regulatory compliance in their use of generative AI. The company references data indicating that a significant portion of enterprises have banned generative AI applications due to data protection concerns, and positions AI Vault as a solution for these organizations, including sectors such as banking, financial services, healthcare, and legal services.
The company has communicated strategic goals that include becoming cash generative, expanding enterprise customer adoption through AWS Marketplace and reseller partnerships, and exploring options such as potential acquisition by a larger technology business. It also highlights ambitions related to fundraising and potential uplisting to a superior exchange, while noting that its core value lies in its open-source platform and associated patents.
Corporate Identity and Branding
Bubblr Inc. trades under the symbol BBLR on the OTC market and conducts its operations as Ethical Web AI. In its public communications, the company describes itself as:
- An ethical technology company championing an anonymous, safe, and fair internet.
- An AI-based cybersecurity technology company commercializing its enterprise AI Vault solution.
- A developer of patented generative AI solutions for enterprises that demand transparency, security, and compliance.
These descriptions reflect the company’s focus on combining generative AI capabilities with cybersecurity, data protection, and ethical technology principles.