BBRY Stock Price, News & Analysis

BlackBerry Limited (formerly Research In Motion Limited) previously traded on NASDAQ under the ticker symbol BBRY before changing to its current ticker symbol BB. The company, headquartered in Waterloo, Ontario, Canada, was founded in 1984 and became synonymous with mobile communication during the smartphone revolution.

Historical Background

Research In Motion introduced the BlackBerry device in 1999, pioneering the smartphone category with its distinctive QWERTY keyboard and secure email capabilities. The BlackBerry became the preferred device for enterprise users, government officials, and business professionals who required reliable mobile communication with strong security features. At its peak, BlackBerry devices commanded significant market share in the smartphone industry.

Corporate Transformation

As touchscreen smartphones gained dominance in the consumer market, BlackBerry underwent a strategic transformation. The company pivoted away from hardware manufacturing toward enterprise software and cybersecurity solutions. This shift included developing the QNX operating system for embedded systems, particularly in automotive applications, and expanding its endpoint security and unified endpoint management offerings.

Ticker Symbol Change

The BBRY ticker symbol is no longer active. Investors and market participants tracking BlackBerry Limited should note that the company now trades under the ticker symbol BB on the New York Stock Exchange. The ticker change reflected the company's rebranding efforts and strategic repositioning in the technology sector.

Business Segments

BlackBerry's evolved business model focuses on three primary areas: cybersecurity solutions for enterprises, the QNX embedded operating system used extensively in automotive infotainment and safety systems, and secure communication platforms. The QNX software platform powers systems in vehicles from numerous automotive manufacturers worldwide.

Investment Considerations

Those researching the historical BBRY ticker should be aware that all current trading, financial reporting, and investor relations activities now occur under the BB symbol. Historical financial data and SEC filings from the BBRY era remain accessible for research purposes, documenting the company's transition from hardware manufacturer to software and services provider.